1. Shashi Bellamkonda of Network Solutions presented on how the company used social media to build a positive online image and reputation management. 2. Network Solutions shifted from high negative sentiment in 2008 to high positive sentiment in 2009 through listening to customers on social networks, engaging in online conversations, and thought leadership content on blogs and conferences. 3. In 2010, Network Solutions aims to increase user generated content, strengthen their brand identity, and provide more online engagement and training.