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1. LeWeb’11
Deconstructed

2. 1. Everything you are about to see
comes straight from Netvibes Premium.
No professors or analysts were used to make this
presentation. We got these insights at a glance from
our dashboard.
LeWeb’11 Deconstructed

3. 2. These are insights, not metrics.
There are many reports showing the
metrics and total Twitter counts at LeWeb.
This is not one of those reports.
LeWeb’11 Deconstructed

4. 3. We purposely waited 1 week to track
post-conference effects.
Our conclusions may surprise you.
LeWeb’11 Deconstructed

5. Winning at LeWeb
LeWeb’11 Deconstructed

6. Pre-conference buzz doesn’t
mean you’re going to win.
It’s the sentiment during the conference that matters.
The Top 3 winners didn’t have the most mentions
before, but they had the highest sentiment during.
LeWeb’11 Deconstructed

7. Winning may be hazardous
to your future sentiment.
At the conference, attendees fall in love with your
live stage presence. But afterwards, non-attending
naysayers who watch the video presentations will be
less impressed.
LeWeb’11 Deconstructed

8. Insight: Continue courting your
sentiment after the honeymoon.
100
75
50
25
During
After
0
Beintoo HeyCrowd Babelverse
* Why did Babelverse keep improving? News spread after the conference back home to Greece,
where local supporters continued to cheer them on.
LeWeb’11 Deconstructed

9. Press is pessimistic at the
conference.
While social buzz tends to be high during the
conference and drops afterwards, it’s the opposite
with press. Press sentiment rises after the show.
LeWeb’11 Deconstructed

10. Insight: Don’t worry about press during
the conference. Focus on social buzz.
this is positive sentiment comparing
social vs. traditional press
Babelverse
HeyCrowd
Social Media (During) Social Media (After) Press (During) Press (After) Beintoo
LeWeb’11 Deconstructed

11. Winner’s ranking determines
what buzz you’ll get.
All winners and finalists gained mentions, but there
is a big difference between #1 and People’s Choice.
The higher up you are, the more buzz you’ll get.
LeWeb’11 Deconstructed

12. Insight: Your ranking determines how
much buzz you’ll win as your prize.
500
375
250
pre-conference
125
conference
post-conference
0
beinto heycrowd babelverse echo labs
* Why was HeyCrowd the only outlier? It’s possible though they had a low level of popular
buzz that a judge loved their presentation.
LeWeb’11 Deconstructed

13. Tracking SoLoMo
LeWeb’11 Deconstructed

14. Social still outranks mobile
and local.
The Social category was still the most talked about
theme of the event, followed by Mobile. Local still
has a long way to go.
LeWeb’11 Deconstructed

15. Insight: Market your product’s Social
and Mobile features first.
36 %
48 %
Social
16 % Local
Mobile
LeWeb’11 Deconstructed

16. Insight: Overall, people are getting more
pessimistic about the Mobile scene.
* Overall sentiment for Local was relatively neutral at the conference.
LeWeb’11 Deconstructed

17. Eric and Google are more
popular than your startup.
Beintoo beat Eric (and Ice Cream) in the Mobile
category. HeyCrowd beat Eric (and Google+) in the
Social category. But Eric (and the new Google Maps)
were the most popular product in the Local category.
LeWeb’11 Deconstructed

18. Insight: Only category winners Beintoo
and HeyCrowd could top Google.
* Overall sentiment for Local was relatively neutral at the conference.
LeWeb’11 Deconstructed

19. France vs. US
LeWeb’11 Deconstructed

20. Google+ beats Twitter and
trounces Facebook in France.
In France, Google+ is the most influential channel,
followed by Twitter and Frenchweb.fr. In the US,
Twitter, followed by Facebook and Google+.
LeWeb’11 Deconstructed

21. Insight: When in France, aim your
marketing efforts at Google+ first.
LeWeb’11 Deconstructed

22. In France, Video is more
popular than Twitter.
While articles on LeWeb were split nearly evenly
between French and English languages, Video
podcasts are 4 times more popular in France.
LeWeb’11 Deconstructed

23. Insight: Say ‘bonjour’ to the Video
podcasters who come to your booth!
* While the number of French and
English articles are nearly the same...
The channel segmentation is
different for France vs. US.
Video plays a much higher
role in France; whereas
Twitter is king in the US.
LeWeb’11 Deconstructed

24. About Netvibes Premium
LeWeb’11 Deconstructed

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LeWeb’11 Deconstructed

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