LA Tech4Good Event
http://www.meetup.com/LATech4Good/events/230301998/
Come out on Aug 4 for three great presenters and conversation on community engagement through digital technology.
Frank Hong: How socially conscious groups can find value in online social networks for promoting community engagement.
Marcy Rye: What Pokémon Go and augmented reality mean for the future of tech and community engagement.
Rebecca Campbell: How online communities are fostering greater in-person connections with digital tech and human interaction.
Frank Hong is CEO & Founder of One World CGI, a public benefit corporation that operates an online social platform helping people discover and connect to good things happening in their communities.
Marcy Rye is Founder & Principal of Wire Media, a certified B Corp enabling nonprofits and social good companies to communicate better with their audiences through brand strategy and visual storytelling.
Rebecca Campbell is VP, Client Success at Causecast, an online platform that helps corporations, employees, and nonprofit partners connect and do more good.
Shoutout to Cross Campus Pasadena, a community of creative professionals, for hosting us. We're looking forward to seeing old & new friends at our first Pasadena event!
1. Creating Community
with Digital Tech
A huge thanks to our sponsors, venue host, and meetup organizers Karen B, Michelle Rojas-Soto & Anne-Marie Williams.
HANDLES
@LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink
SPONSORS
@NTENorg | @NetSquared | @TechSoup | @CrossCampusPasadena
HASHTAGS
#LATech4Good | #Nonprofits | #SocialImpact | #Digital
#CommunityEngagement | #SocialResponsibility | #Technology
2. How socially conscious
groups can find value in
online social networks
for promoting community
engagement.
What Pokémon Go
and augmented reality
mean for the future of
tech and community
engagement.
How online communities
are fostering greater in-
person connections with
digital tech and human
interaction.
Frank Hong
CEO & Founder of One World CGI
Marcy Rye
Principal & Founder of Wire Media
Rebecca Campbell
VP, Client Success at Causecast
3. How socially conscious groups can find value in online
social networks for promoting community engagement.
=
BETTER WORLD
4. Perception & Myths
• My organization is operating fine without it.
• Social media is time intensive.
• Social media is for entertainment.
• Social media & related tech is expensive.
• Social networks don’t generate significant funds.
• My members aren’t actively using it.
5. Who’s Using?
EVERYONE!
• Most 25-34
• Fastest growing
are 55+
• Adults >70%
• Millennials 91%
• All incomes, race,
& genders
6. Social Media & Users
• Global active users 3.175 billion.
• Facebook adds 500,000 new
users every day.
• Most internet users have an avg.
of 5.54 social media accounts.
13. Increasing Funding
Millennials are the largest population segment with clout.
• Talk to them on their terms
• Issues over organizations
• Transparency and value
16. The Takeaway
• Orgs can benefit from social
communities.
• New to social media?
• Patience & Practice (start slowly
and evolve).
• Selecting a platform.
• Align goals/communication
strategy + audience + platform
• Plenty of support – NTEN, articles,
social media guides, etc.
18. What Pokémon Go and augmented
reality mean for the future of tech and
community engagement.
MARCY RYE, WIRE MEDIA
Images with this symbol link to more information.
39. What Does the Future Look Like?
How Can Social Good Orgs Create Community with Augmented Reality?
game environments
real time data
geo-aware
mixed reality
personalized
real space
40. How online communities are fostering
greater in-person connections with
digital tech and human interaction.
REBECCA CAMPBELL