Fitness Industry Technology Trends Webinar
This webinar presentation discusses technology trends in the fitness industry. The presentation is given by Bryan O'Rourke, president of the Fitness Industry Technology Council, and moderated by Greg Skloot. Key topics that will be covered include an overview of the technology revolution in fitness, five upcoming tech trends to know about, and how to stay ahead during changing times. The presentation suggests that the fitness industry is undergoing changes driven by increasing smartphone and wearable device usage among members. Specific trends that will be discussed are changes in business models, personalization of fitness through data and devices, the wearable revolution, the internet of things, and smart optimization of facilities and operations.
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Fitness Industry Technology Trends Webinar
- 1. Brought to you by: Welcome to the webinar! We will begin the presentation shortly.
- 2. Speaker: Bryan O’Rourke President of Fitness Industry Technology Council Moderator: Greg Skloot VP Growth at Netpulse
- 3. 3 Key Takeaways for Today 1. Overview of the Technology Revolution in Fitness 2. 5 Coming Tech Trends to Know About 3. How To Stay Ahead During Changing Times
- 5. Times Are Changing... ● 83% of clubs use social media ● 4 out of 5 club members own a smartphone ● Health and fitness apps are the fastest growing app category ● 25% of members sport wearable devices
- 6. What Are the 5 Changes to Watch Out For?
- 7. Changes in Business Model ● Premium Class Based ● Pay As You Go ● Digital & Physical Hybrid ● All At Home ● Time-Based Pay
- 8. Personalization of Fitness ● Data Everywhere ● Smart Devices ● Informed Staff
- 9. The Wearable Revolution ● Gamification ● Smart Clothing ● Sensors Everywhere ● Seamless Connection to Mobile
- 10. The Internet of Things ● Smarter Equipment Supply Chains ● Automated Replacement Ordering ● Touchless Club Check-In
- 11. Smart Optimization ● Capacity Utilization ● Data-Driven Management ● Dynamic Pricing
- 12. How to Stay Ahead During Changing Times?
- 13. How to Stay Ahead During Changing Times? 1. Assess where you are and where you need to be 2. Create a general technology plan/strategy for your club 3. Find partners to help you enact that plan
- 14. Next Steps?
- 15. Get the e-book! http://offers.netpulse.com/download- the-club-of-2020
Editor's Notes
- One of the oldest clubs in the United States is in New Orleans that began as a boxing club at the turn of the century The modern incarnation has really only existed in the last 50 years.
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- EMBRACE TECHNOLOGY 3 Points: Have an Assessment of Where You Are and Where You Need to Be Club Connectivity Score Have a General Plan Around Technology Find Partners to Help You Enact that Plan Have an App Billing Systems CRM
- EMBRACE TECHNOLOGY 3 Points: Have an Assessment of Where You Are and Where You Need to Be Club Connectivity Score Have a General Plan Around Technology Find Partners to Help You Enact that Plan Have an App Billing Systems CRM