18. 1. Nobody reads your blog
⣠You need valuable content.
⣠Audience builds up over time.
⣠Connections on other blogs.
⣠Conversation on your blog.
21. 2. Your Twitterstream is boring
⣠You need valuable content.
⣠Audience builds up over time.
⣠Right mix between links, vision, personal.
⣠Conversation!
24. If we can get 0,1% of the Chinese market,
we will be rich!
Every entrepreneur
at every start-up
25. There are 3 million Belgian proďŹles
on Facebook!
Every marketeer
in Belgium
26. 3. Your Facebook fan page will be empty
⣠Lots of proďŹles on Facebook doesnât equal lots
of fans for your page.
⣠You need trafďŹc...
⣠You need valuable content.
⣠Conversation!
27. 4. Your new social network site will not be used
33. 4. Your social network site will not be used
⣠You need valuable content.
⣠Audience builds up over time.
⣠You need trafďŹc!
⣠Community management is important.
37. Step 1. Step 2.
We have a Social Media Magic
Great Idea! happens here.
38. Step 1. Step 2. Step 3.
We have a Social Media Magic The Idea
Great Idea! happens here. goes viral!
39. Step 1. Step 2. Step 3.
We have a Social Media Magic The Idea
Great Idea! happens here. goes viral!
40. 5. Your Great Idea will not go viral
⣠You need valuable content.
⣠Audience builds up over time.
⣠You need trafďŹc!
⣠Think twice about your idea...
43. 6. Your Users will not Generate Content
⣠Make it easy.
⣠Make sure thereâs enough ROI!
⣠Why would they do it for you, if they can do it
for themselves?
⣠Engagement, personal appeal.
46. 7. Your employees will not help
⣠You can mobilise your employees... once.
⣠It needs to be in someones job description.
⣠Needs time and resources.
⣠Needs expertise.