Youtube, How to's & DIY

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Youtube, How to‟s & DIY
Web video
1. & 3. semester int MUL
spring 2012

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PhotoSharing
 “It lets you know who‟s gone where with whom, what the vacation was like,
how much the baby grew today, all as it‟s happening…
And most dramatically, Flickr gives you a window into things that you might
otherwise never see, from the perspective of people that you might
otherwise never encounter”
(Butterfield, 2006)

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1.728.000 minutes pr day (2009)

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493,714 videos/day (2009)

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Disruptive Media

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Founded in 2005
Owned by Google from 2006

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Video sharing
• Upload
• View
• Share
Home movies

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Creating
Social Networking:
The Bedroom Dance Video

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Features

PLAYBACK IN BROWSERS
• UPLOAD UP TO 15
MINUTES/2 GB
• H.264/MPEG-4 AVC format,
with stereo AAC audio
• CONTENT ACCESSIBILITY
(EMBED)

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Journalist John Stossel on ABC (US)
Network‟s 20/20
 “Do you like watching kids doing stupid and reckless things?
 Animals doing cute things?
 Beauty queens falling down?
 Or a thousand prisoners dancing to the music of Thriller?
 It‟s all on youtube”

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Culture
 Pop culture
 Folk culture
 Mass Commercial Culture
 DIY Ideology
 Techno Culture
 Fan Production
 Community Participation

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Amateur/Professional

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Promotional Platform
Revenue sharing deals with big broadcast companies

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“Read-only” to “Read and write”
EX. “Clip & Quoting” from Commercial programs
„Citizen Journalist Model”

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MUSIC VIDEO
 “…music plays a central
role for posmodern
identity formation,
 its significance and
usefulness coming from
its dual status as a
marker of individualism
and a signifier of groups
participation:
(Frith 1996:16-17)

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Self-publishing &
conversational opportunies

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Types of Videos
User generated
short films, fan vids, mash ups, anime
music video, instructional videogame,
walk through machinima, vlog - entries,
informational content, music videos,
informal learning and self education

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V-LOG
 Web cam culture
 Personal blogging
 Testimonials
 Confessional Culture
 Observation of everyday life
 Speciality: rapid editing &
snappy performance

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Isabella Schlitz: “TAME”

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User generated music videoes:
Mary & Mary

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LEAD USERS/ YOU TUBERS AND
THE PARTICIPATION GAP
 WHAT CAN YOU DO?
 QUOTING, FAVOURITING, COMMENTING, RESPONDING,
SHARING, SUBSCRIBING, VIEWING…

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Participatory Culture
 Who gets to speak?
 Who gets attention?
 Rewards/compensation for creativity and work
 Expertice
 Authority

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DIY Ideology
 GARAGE CINEMA
 DO IT YOURSELF NEWSROOM
 BEDROOM TELEVISION NETWORKS

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DIY Ideology
 “Modern cyber culture can trace its roots
back to the cultural practices of the cyber
culture of the 60‟ies, including people‟s radio,
early video activism, underground
newspapers and comics, all efforts to deploy
low cost media tools and practices toward
alternative ends. Many early netizens
explicitly embraced the value of participatory
culture”. (Turner, 2006)

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Sadie Benning (1990)

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V-LOGS
 “In these quiet moments of communication facilitated via, but
not contained within, the video blog as „text‟, Lange sees hope
for an enrichment of public discourse: by being vulnerable and
sharing intimate moments and choices it is possible to promote
increased public discourse about formerly uncomfortable,
distasteful or difficult topics in ways that other media and other
methods have not.”
 (Lange, 2007c,n.p.)

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DIY MOVEMENT
Historicallysought to get production
equipment into the hands of groups
who are under-represented in the
commercial mainstream so that they
can get their stories out and have their
voice heard.

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Convergence Culture
 Complex interactions and
collaborations between
corporate and grassroot media
 Jenkins, 2006
 http://www.henryjenkins.org/

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DIGITAL LITERACY
 DIY: DO IT YOURSELF
 DIWO: DO IT WITH OTHERS

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PLATO
“THOSE WHO TELL
STORIES RULE THE
SOCIETY”

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SHARING KNOWLEDGE
INFORMAL LEARNING AND SELF EDUCATION
Geriatric1927

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Online Software Training Videos
Lynda.com

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Product presentations
Me.mover

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How to….
Use software

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How to….
Cook

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Exercise
Apple iPad3

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Presentation of assignment
 Create teams & roles
 Research & Brainstorms (photoshoots)
 Title, theme, concept
 Visual style/Music
http://creativecommons.org/legalmusicforvideos
 iMovie:
http://support.apple.com/videos/#iMovie%20%2711
 Equipment

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References
 Burgess, Jean & Joshua Green: YouTube, 2009. Polity Books.
 Youtube best videos:
http://www.time.com/time/specials/packages/completelist/0,295
69,1974961,00.html
 Youtube: http://www.youtube.com
 Netfilmmakers – netgallery for netfilm & netvideo