2. Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
Key Findings
Social media analytics have a lot of potential
to drive improvements to your business.
But how do they generate real return on
investment, and how quick is the payback?
NetBase used TechValidate, a customer
reference tool, to survey our customer
base and capture real-world ROI data. 53
respondents from 36 companies, whose
identities were confirmed by TechValidate,
provided information about how they use
NetBase and the value they have achieved.
Customers assessed the time that NetBase
has saved them in a number of marketing
activities, compared to traditional methods;
they also reported on overall revenue
increases, operational cost savings, and ROI.
This report includes select case studies from
the customers who participated in the study.
Looking at their responses in aggregate, we
found that:
• Of 14 customers who reported on their time
to ROI, 43% achieved positive ROI in less
than six months and 79% achieved positive
ROI in less than one year.
• Brand analysis, campaign and issue tracking,
category analysis, and new product
launches are the most widely cited NetBase
use cases. The average customer addresses
3.67 use cases with NetBase.
• More than half of respondents report that
NetBase has delivered time savings of
25% or more in campaign tracking, issue
tracking, competitive analysis, and market
research.
Results came from TechValidate who surveyed NetBase customers:
http://www.techvalidate.com/product-research/netbase-insight-composer
3. Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
Key Findings
Source: TechValidate. TVID: 2DF-C01-94C
Source: TechValidate. TVID: FBA-E2A-ADB
Source: TechValidate. TVID: D2D-D93-C91
4. “We are able to dive into campaigns and everyday conversations across a time period to track what works
in the social space and what doesn’t. We can also see this information for our competitors.”
– Charlotte Hides, Marketing Professional, Beam Global Spirits and Wine, Inc.
BRAND CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
Beam is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage,
Beam has evolved into one of the world’s leading premium spirits companies.
• Get real-time feedback on campaigns and issues
• Protect valuable brand equity
• Understand consumer perceptions about the
competition
• Brand analysis
• Campaign tracking
• Product launch
• Influencer ranking
• Digital channel intelligence
• 50-75% less time spent on issue tracking
• 50-75% less time spent on campaign tracking
• 50-75% less time spent on competitive analysis
• 10-25% less time spent on customer care
• 50-75% less time spent on market research
• Speedy ramp period
• Accuracy of data
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
BEAM GLOBAL SPIRITS & WINE, INC.
Source: TechValidate survey of NetBase customers.
5. “NetBase gives us instant access to the past year of data, so we can see the time-series changes anytime we require.”
BRAND CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Get real-time feedback on campaign execution
and issues
• Be tuned into the voice of the customer
• Understand the competition
• Brand analysis
• Campaign tracking
• Product launch
• Influencer ranking
• Category analysis
• Consumer sentiment analysis
• Reduced total cost of operation by 10-20%
with NetBase
• 75-100% less time spent on campaign tracking
• 75-100% less time spent on issue tracking
• 25-50% less time spent on competitive analysis
• 25-50% less time spent on market research
• Speedy ramp period
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
LARGE ENTERPRISE BEVERAGE COMPANY
Source: TechValidate survey of NetBase customers.
6. “The NetBase organization and customer service teams work hard to ensure ramp up, organization adoption, and
advisement on best approaches to extract intelligence from the tool, which has been invaluable in helping us
produce innovative go-to-market strategies that give us a competitive edge.”
LARGE ENTERPRISE MEDIA & ENTERTAINMENT COMPANYBRAND CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Identify and analyze trends in a timely manner
• Difficulty with event execution
• Get real-time feedback on campaign execution
• Find ideas for editorial and branded content
• Brand analysis
• Campaign tracking
• Influencer ranking
• Digital channel intelligence
• Category analysis
• Product innovation
• Achieved positive ROI in 6-9 months with NetBase
• 10-25% less time spent on campaign and issue tracking
• 10-25% less time spent on competitive analysis
• 10-25% less time spent on customer care
• 10-25% less time spent on market research
• Speedy ramp period
• Accuracy of data
• Ease of use
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
Source: TechValidate survey of NetBase customers.
7. “The NetBase features that I value the most are net sentiment accuracy and brand passion metric.
I also like the emotional and attribute drivers on the dashboards.”
S&P 500 FOOD COMPANYBRAND CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Stay tuned to the voice of the customer
• Maintain a high level of competitive intelligence
• Brand analysis
• Partner monitoring
• Category analysis
• Product innovation
• 50-75% less time spent on issue tracking
• 50-75% less time spent on market research
• 50-75% less time spent on competitive analysis
• 10-25% less time spent on campaign tracking
• 10-25% less time spent on customer care
• Ease of use
• Unique metrics like brand passion
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
Source: TechValidate survey of NetBase customers.
8. ASSET MANAGEMENT CONSULTING FIRMBRAND CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Get real-time feedback on campaigns and issues
• Keep abreast of the competition
• Brand analysis
• Campaign tracking
• Product launch
• Category analysis
• 50-75% less time spent on campaign tracking
• 25-50% less time spent on issue tracking
• 25-50% less time spent on competitive analysis
• 25-50% less time spent on market research
• Speedy ramp period
• Ease of use
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
“Compared to other tools, it’s easy to train non-researchers on NetBase so they can quickly get useful results.”
Source: TechValidate survey of NetBase customers.
9. MEDIUm-SIZED MEDIA AND ENTERTAINMENT COMPANYBRAND CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Identify and analyze trends in a timely manner
• Get real-time feedback on campaigns and issues
• Stay tuned to the voice of the customer
• Maintain a high level of competitive intelligence
• Brand analysis
• Campaign tracking
• Product launch
• Category analysis
• Competitive intelligence
• 50-75% less time spent on competitive analysis
• 25-50% less time spent on campaign tracking
• 25-50% less time spent on market research
• Accuracy of data
• Ease of use
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
“NetBase has improved our operational efficiency through quick and easy to use analytics, the ability to watch
trends during a campaign and the ability to compare brand sentiment very quickly.”
Source: TechValidate survey of NetBase customers.
10. CUTTING-EDGE ADVERTISING AND PUBLIC RELATIONS FIRMAGENCY CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Get real-time feedback on campaigns and issues
• Protect clients’ valuable brand equity
• Understand the competition
• Brand analysis
• Campaign tracking
• Product launch
• Influencer ranking
• Digital channel intelligence
• Customer care
• Partner monitoring
• Category analysis
• Product innovation
• Increased revenue by 10-20% from insights gained
with NetBase
• 75-100% less time spent on issue tracking
• 25-50% less time spent on campaign tracking
• 50-75% less time spent on competitive analysis
• 25-50% less time spent on customer care
• 25-50% less time spent on market research
• Speedy ramp period
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
“With real-time monitoring, we can quickly track the data that we need to develop insights for our clients.”
Source: TechValidate survey of NetBase customers.
11. AGENCY CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
Egg Strategy is a consultancy that provides new product innovation, qualitative and
quantitative consumer research and brand strategy to Fortune 500 clients.
• Identify and analyze trends in a timely manner
• Be tuned into the voice of clients’ customers
• Understand the competition
• Brand analysis
• Influencer ranking
• Purchase intent
• Customer segmentation
• Category analysis
• Product innovation
• 50-75% less time spent on competitive analysis
• 50-75% less time spent on market research
• Ease of use
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
EGG STRATEGY
“The new Insight Focus tool is very helpful as a time-saving device.”
– Jessica Hogan, Head of Social Analytics, Egg Strategy
Source: TechValidate survey of NetBase customers.
12. “Sentiment has been more accurate and passion intensity has improved our overall reporting for brands….
Passion intensity is the feature I value the most. No other service provides that.”
FULL-SERVICE INTEGRATED ADVERTISING AGENCYAGENCY CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Discover the voice of clients’ customers
• Brand analysis
• Campaign tracking
• Influencer ranking
• Digital channel intelligence
• Customer care
• Increased revenue by 10-20% from insights gained
with NetBase
• Achieved positive ROI in 3-6 months with NetBase
• 10-25% less time spent on campaign tracking
• 10-25% less time spent on issue tracking
• 10-25% less time spent on competitive analysis
• 10-25% less time spent on customer care
• 10-25% less time spent on market research
• Accuracy of data
• Ease of use
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
Source: TechValidate survey of NetBase customers.
13. “Data reporting is both broad and detailed, with the ability to drill down from annual data to hourly data.
NetBase allows us to have a pulse on the marketplace in just a few minutes.”
– Susie Thomas, VP of Research and Analytics, Palisades Media Group Inc.
Palisades Media Group Inc.AGENCY CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Identify and analyze trends in a timely manner
• Get real-time feedback on campaigns and issues
• Stay tuned to the voice of the customer
• Know the competition
• Brand analysis
• Campaign tracking
• Category analysis
• 10-25% less time spent on issue tracking
• 10-25% less time spent on market research
• 10-25% less time spent on competitive analysis
• Speedy ramp period
• Ease of use
• Data analytic and reporting capabilities
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
Source: TechValidate survey of NetBase customers.
14. “NetBase allows us to see the “why” behind changes in sentiment and passion.”
Branch of Leading Global Market Research FirmAGENCY CASE STUDY
KEY CHALLENGES
USE CASES SUPPORTED BY NETBASE
RESULTS
WHY NETBASE?
• Get real-time feedback on campaigns and issues
• Protect clients’ valuable brand equity
• Brand analysis
• Campaign tracking
• Product launch
• Product recall analysis
• 10-25% less time spent on campaign tracking
• 10-25% less time spent on issue tracking
• 10-25% less time spent on competitive analysis
• Ease of use
Brought to you byACHIEVING SOCIAL ROI NETBASE CUSTOMER CASE STUDIES
Source: TechValidate survey of NetBase customers.
