From our Website Bootcamp - March 28th, 2015

1. Website
Bootcamp
Thursday, May 28, 2015 | 6-8pm
Richard M. Daley Public Library
733 N Kedzie Ave Chicago, IL 60612

2. Technology + Social Impact = Awesome Events
Volunteer-run
50+ Chapters in 20+ Countries
Join Us!

3. www.meetup.com/net2chicago

4. Nonprofits Matter is a 501(c)(3) consortium of highly experienced nonprofit professionals who
understand the challenges of sustainability in today’s economy, particularly for smaller nonprofit
organizations. The organization was founded in 2013 with broad input and support from Chicago’
s nonprofit and philanthropic community.
We offer — a range of training services — from customized coaching to full-day or hour-long
workshops utilizing tools and techniques we’ve adopted from business, politics, social media and
other fields to help organizations:
● Assess their message, image & engagement activities
● Develop messages that inspire people to get involved
● Select images that put a human face on the issue
● Create engagement strategies that mobilize people to take action
Where Nonprofits Matter cannot meet the need, effort is made to connect nonprofits with the
right experts and resources that can.

5. Agenda
● Current Website Trends 6:15 - 6:40p
● Website Content Evaluation 6:40 - 7:10p
● Break 7:10 - 7:15p
● Nonprofit “Must Haves” 7:15 - 7:45p
● Q&A / Wrap-up 7:45 - 7:55p

6. Bootcamp Evaluation Process
1. Content
What Should Be On My Site? Why?
What is the Business Strategy?

7. Bootcamp Evaluation Process
1. Content
What Should Be On My Site? Why?
What is the Business Strategy?
2. Updates
How Will I Maintain My Site?
What Resources are Available?

8. Bootcamp Evaluation Process
1. Content
What Should Be On My Site? Why?
What is the Business Strategy?
2. Updates
How Will I Maintain My Site?
What Resources are Available?
3. Look
What Should My Site Look Like?
What Design, Templates, & Graphics

9. Bootcamp Evaluation Process
1. Content
What Should Be On My Site? Why?
What is the Business Strategy?
2. Updates
How Will I Maintain My Site?
What Resources are Available?
3. Look
What Should My Site Look Like?
What Design, Templates, & Graphics

10. 1. Content Evaluation Checklist
Content Checklist
❏ Understand? Do I
know what I am
supposed to do?
❏ Compelled? Am I
ready to act or
learn more?
❏ Business? How
does the org
work?
Technical Checklist
❏ Responsive?
Mobile-ready?
❏ Navigation? Can I
get to additional
information?

11. 1. Content Evaluation Checklist
Content Checklist
❏ Understand?
❏ Compelled?
❏ Business?
Must-have Checklist
❏ Responsive?
❏ Navigation?

12. 1. Content Evaluation Checklist
Content Checklist
❏ Understand?
❏ Compelled?
❏ Business?
Must-have Checklist
❏ Responsive?
❏ Navigation?

13. Need Content? Tell the Story!

14. Content Marketing, Thought Leadership,
Search Engine Optimization (SEO)

15. Bootcamp Evaluation Process
1. Content
What Should Be On My Site? Why?
What is the Business Strategy?
2. Updates
How Will I Maintain My Site?
What Resources are Available?
3. Look
What Should My Site Look Like?
What Design, Templates, & Graphics

16. 2. Updates - Existing Resources
● Financial (obvious)
● Staff
○ Technical Proficiency?
○ Creative? Artistic? Photographer??
○ Storytellers?
● Equipment

17. 2. Updates - Existing Requirements
● Functionality
○ ex. Payments, Profiles
● Integrations?
○ ex. Custom Databases

18. Bootcamp Evaluation Process
1. Content
What Should Be On My Site? Why?
What is the Business Strategy?
2. Updates
How Will I Maintain My Site?
What Resources are Available?
3. Look
What Should My Site Look Like?
What Design, Templates, & Graphics

19. 3. Look: Responsive Design
Responsinator
www.responsinator.com
Mobilegeddon!!!

20. 3. Look: Themes!

21. Technology + Social Impact | meetup.com/net2chicago |
Prepared by:
Nathan Lee Jones, MBA
Organizer, NetSquared Chicago
Business Strategy for
Social Enterprises and
Social Entrepreneurs
www.nathanleejones.com