Here are some potential topics to spark original content ideas:- Your personal interests and hobbies. What do you enjoy doing in your spare time? Are there stories or tips related to those activities? - Current events. Comment on or share your perspective on local, national or global news items.- Reviews. Provide reviews of products, services, books, movies, restaurants you've experienced. - Interviews. Interview colleagues, customers, local experts on topics related to your business/mission.- How-tos. Write step-by-step guides or tutorials related to your industry or area of expertise. - Lists. Create informative or entertaining lists on varied subjects. - Surveys
The document provides information about an event at East Stroudsburg University on September 12, 2015. It includes details about various sessions at the event, including topics on podcasting, blogging to make a profit, video skills for professionals, social media storytelling, and more. Speakers are listed along with brief biographies and contact information. The event schedule includes sessions, lunch, and a keynote presentation.
How to Use Audience Awareness to Engage Your Readers
Ähnlich wie Here are some potential topics to spark original content ideas:- Your personal interests and hobbies. What do you enjoy doing in your spare time? Are there stories or tips related to those activities? - Current events. Comment on or share your perspective on local, national or global news items.- Reviews. Provide reviews of products, services, books, movies, restaurants you've experienced. - Interviews. Interview colleagues, customers, local experts on topics related to your business/mission.- How-tos. Write step-by-step guides or tutorials related to your industry or area of expertise. - Lists. Create informative or entertaining lists on varied subjects. - Surveys
Unleashing Social Media in Your Communications StrategyDanielle Brigida
Ähnlich wie Here are some potential topics to spark original content ideas:- Your personal interests and hobbies. What do you enjoy doing in your spare time? Are there stories or tips related to those activities? - Current events. Comment on or share your perspective on local, national or global news items.- Reviews. Provide reviews of products, services, books, movies, restaurants you've experienced. - Interviews. Interview colleagues, customers, local experts on topics related to your business/mission.- How-tos. Write step-by-step guides or tutorials related to your industry or area of expertise. - Lists. Create informative or entertaining lists on varied subjects. - Surveys (20)
Here are some potential topics to spark original content ideas:- Your personal interests and hobbies. What do you enjoy doing in your spare time? Are there stories or tips related to those activities? - Current events. Comment on or share your perspective on local, national or global news items.- Reviews. Provide reviews of products, services, books, movies, restaurants you've experienced. - Interviews. Interview colleagues, customers, local experts on topics related to your business/mission.- How-tos. Write step-by-step guides or tutorials related to your industry or area of expertise. - Lists. Create informative or entertaining lists on varied subjects. - Surveys
22. • Raised in Bradford County, PA by a
stay-at-home dad
• Self-supporting entrepreneur for
over (7) years
• I teach sales copywriting to heart-
centered entrepreneurs & bloggers
… I believe that…
Meet Elspeth Misiaszek
31. Memberships for Premium Content
• Ask vendors for first-time-buyer
discounts
• Turn old blogs into more detailed blogs
• Create member-only printable graphics
• Sponsor a forum or group to encourage
engagement
32. Ask for Advertisers to Join You
What types of
businesses would
be uniquely
interested in
getting to know
your 1,000 True
Fans & the rest
of your
audience?
33. Smaller Site? Offer More Value
• Get creative with value added
options
• Leverage the size of your social
media network
• Position yourself as an authority
34. Create Joint Ventures & Grow Your
Audience
• Get to know your colleagues &
competitors
• Ask for the opportunities you’re
seeking
• Be sure to give back = to what you
receive
35. More Ways to Profit from Your Passions…
What happens after you’ve:
#1 Picked a niche
#2 Engaged 1,000 true fans
#3 Created a membership site
#4 Asked for advertisers &
#5 Started leveraging joint ventures ???
36. You could …
#6 Write a Book or a Few Mini-Books
#7 Expand Your Area of Expertise
#8 Offer Coaching & Mentoring
Programs
#9 Sell Your Blog / Plan an Exit
Strategy
37. There is no right or wrong
way to profit from your
passions.
50. My Life as a “Man”
• Depression
• Anger
• Jealousy
• Resentment
51. Gender Dysphoria
• noun
• the condition of feeling one's emotional and
psychological identity as male or female to be
opposite to one's biological sex.
• Not just about clothing
• Not just a kink or fetish
• NOT A PHASE
56. Finding My Tribe
• Cycling the Blues Away
• Blogging the Miles
• Social Networking – connecting the dots.
57. Living Your Truth
• In trying to save myself, I began saving others
like me.
58. How to Find Your Tribe
• What are you interested in?
• Causes?
• Hobbies?
• Work Experience?
• Community?
59. Write – Blog – Save the World
• Exercise clears the mind
• Art helps you express your feelings
• Your Feelings Help Others
• Art is Communication
60. Write – Blog – Save the World
• In becoming yourself, you become the light
that others see.
• In becoming a voice for the voiceless and
oppressed, you make sure they are heard.
• Save yourself; save the world.
63. Small Business Food Panel
• Mario Bevilacqua, What the Fork
• Jason Startari, Shawnee Craft Brewing
• Matthew Serniak, The Wing Men
• Matt Lynch, The Wing Men
Matt L. MarioJason Matt S.
76. Sizzle.
Keeping your writing to a
shorter length really
benefits the reader, so why
don’t you perhaps try to
use fewer words in your
next blog post or other
type of content…
78. Sizzle.
• Is there a word for what you
are describing?
– How many there are = quantity
• Are you using unnecessary
phrases?
– The fact of the matter is, it’s
cold = It’s cold.
• Is there a more succinct way
to say it?
– I took all of her jewelry from
her jewelry box = I emptied
her jewelry box
80. Words.
• “Bennett warmed to the
idea of an ambitious Arctic
adventure.”
• From Hampton Sides’ In the
Kingdom of Ice
81. Sizzle.
• By way of a tale of a famous
newspaper stunt, we meet
an eccentric publishing
tycoon, James Gordon
Bennett Jr. We learn that
this man heralds the kinds
of stories the public wants
to hear, but not without
critics.
– From my review of In the
Kingdom of Ice
82. Sizzle.
• Repetition can be effective.
– He came. He saw. He conquered.
• And sometimes redundancy it can be blah, such
as overuse of a name or particular term. Instead,
change up your words and name references:
– Donna Talarico is speaking at BlogCon. She’s doing a
session about words. The Lancaster-native is glad to
be here. A former journalist, she really love words.
“It’s true,” said the word nerd.
– Banana boxes later becomes Chiquita crates
Anaphora in action
83. Sizzle.
• Part — OK, most — of the allure of Iceland is its
landscape of geological wonders. Volcanoes included.
So I was both nervous and excited when, a week before
my September 2014 trip to the little island country, a
lava-filled mountain started to spew. Bardarbunga’s
eruption closed some far-off roads and made for some
pretty photos and videos, but its activity didn’t cause
any air travel woes, unlike the 2010 explosion of
Eyjafjallajökull, which sent miles of ash into the air and
grounded flights to and from Europe for days.
– From my article “Land of Fire and … Elves” (TheBlot.com)
84. Sizzle.
Passive
• The ball was shot by him. A
score was made.
• A cake was baked.
• Clapping was heard in the
theater.
• A fun time was had by all.
• A baby was born.
• Oops! Something went
wrong.
Active
• He shoots! He scores!
• Mom baked a cake.
• The audience erupted in
applause.
• Everyone had fun.
• We had a baby!
• Oops! You did something
wrong.
Sometimes passive is OK. Like when you don’t want to blame
someone(as in my example in green), the person acting is irrelevant,
you want to emphasize the subject or you need to be vague.
86. Self-edit.
• Spelling
• Grammar
• Editing-induced errors
– You know the one: the ‘ol sentence rearranging and accidental
leave behind of a word
• Weak words
• Redundancy
• Unnecessary or “fluff” words
• Flow
• Fact-checking
87. Send-off.
• Tools
– A real thesaurus
– Grammarly or similar
– Word puzzles (Games)
• Resources
– Copyblogger
– Austin Kleon (Steal Like an Artist)
– Paul Smith(Lead with a Story)
– Not your usual reading material
90. The Content
You Didn’t
Even Know You
Had
East Stroudsburg University
September 12, 2015
Brittany Thomas
@britt_thomas
91. We all need good content in our lives
• Corporations
• Nonprofits
• Community events
• Fashion bloggers
• Photographers
• Stores
• Restaurants
92. Where is your content hiding?
• Three ways to approach finding and using
content
1. Finding original content
2. Double sharing
3. Repackaging content
93. Finding Original Content
• Start with the obvious
– Events, sales, your favorite recipe…
• What you do is interesting to your audience.
Really.
98. Double Sharing
• Fencing principle: If it’s worth hitting once it’s
worth hitting twice
– ICYMI
– #TBT/#FBF
– One year look back
– Anniversary
– Leading up to next event
– Update
102. Repackaging Content
• Repackage old content into something new
• Add new content to an old concept for a new
take
• Combine content together for something
shiny
• Have multiple ways to use the same content
104. Find your content and let it shine
• Finding original content
– Don’t underestimate what your audience finds
interesting (you can even ask them!)
• Double sharing
– Maximize the exposure of your work
• Repackaging content
– Understand who you want to view your content
and how best to reach them
107. Don't Be Just a
Blogger! Become
an Infopreneur.
East Stroudsburg University
September 12, 2015
Catherine Shefski
108.
109.
110.
111.
112.
113.
114. The Tools: Selling Your PDF
• Gumroad (Fees: 5% + $0.25 commission per sale. No
monthly fee.)
• Selz (Fees: No fixed monthly fees, no bandwidth fees,
no hosting fees. Pay just 2.0% per transaction)
• PayPal (PayPal offers sellers of digital products two
types of accounts, a regular account and
micropayments account. Each account works best
depending on the amount sold to the customer. A
regular PayPal account charges 2.9% + 30 cents per
transaction while a micropayments account charges 5%
+ 5 cents per transaction. PayPal recommends a
micropayments account when the majority of the
transactions are under $12.00. )
115. Kindle Direct Publishing (KDP)
• Easy Setup
• 70% Royalty for books over $2.99
• Easy to track sales on Dashboard
Click to add text
From the time we’re very small, many of us watched parents go off to a j.o.b. They came home tired and exhausted. Complained about their boss, their paycheck, that stupid coworker that said that stupid thing yada yada yada
They were miserable.
And they assumed that misery was what it meant to be a responsible adult working in a j.o.b. Right? Wrong.
What if you could earn a full time living doing what you love … and loving what you do. Would you do it?
Would you give up the boss and the gray cube and the 9 to 5 hours that never let you get enough sleep?
You’re hear today because you are a blogger. You have a passion. There’s a fire in your belly telling you to CREATE. Telling you … that you are ready to profit from your passion.
Who wants to learn 6 Secrets to Getting Your blog off the ground? Who wants to join me and take the pathway to profits?
Let’s get started …
According to WordPress.com, There were 18 million 300 thousand 7 hundred and 71 new blogs created in 2014. 18 MILLION.
That’s a lot of competition.
In 2013 the number one topic of new blogs that were created was Photography. With 18 million blogs adding to the noise … do you think you’re Photography blog is going to stand out?
Not these days.
Not unless you ….
For the gardeners in the room, you can’t just have a garden blog anymore. It’s time for you to launch “The Purple Carrot Collective” where you will discuss everything and anything related to growing world class …. Carrots.
And yes, picking a niche is difficult.
But in order for you to truly stand out, you’ve got to offer a Unique Value Proposition that will immediately draw your audience to you.
So, I know you can do this.
Who wants to hear more good news?
We’re going to do a little math together. Kevin Kelly from The Technium introduced a theory that stated if you have 1,000 true fans who each give you $100 per year you will earn $100,000 per year.
Is that a decent salary? Before you answer, note that only 6% of adult Americans in Unites States will achieve this level of income.
I’ve got more good news…
78% of people in developed countries have access to the internet. Do you think that you can find 1,000 of them that are interested in Purple Carrots?
I think you can.
Let’s think this through a little bit more… What if, instead of $100 / year, we just asked those 1,000 purple carrot supporters for $10 / month?
You can earn a profit by turning your brilliance into more content … and creating a membership site.
Don’t overthink how much value you actually need to provide members. You have so many options here that it’s incredible –
Ask vendors for first-time-buyer discounts
Turn old blogs into more detailed blogs
Create member-only printable graphics
Sponsor a forum or group to encourage engagement
Membership sites are even more successful if you have a hobbyist blog. One very successful colleague had a hobby blog to support her running called, Mommy Run Fast.
She transitioned this into a membership site – a no brainer for the thousands of women already following her – and then created coaching programs for her running and nutrition expertise.
Hang in there … we’re going to think even bigger.
Now that you’ve established yourself as the purple carrot guru, and have a healthy amount of traffic to your website as well as engaged fans, it’s time for you to sell the space around your blog.
Blog advertising has long been a staple of the blogging industry. But with 18 million plus blogs popping up per annum, the rates get lower and lower while the expectations of traffic get higher and higher.
So, you need to think outside of the box and also target your ideal advertisers in a smarter, more thorough way than others.
Think about the people in your purple carrot world who have the absolute best chance of benefiting from exposure to your audience … are they:
Gardening supply stories
Rabbit fence manufacturers
Compost machine makers
Heirloom seed producers yada yada yada
Now cyber stalk them with good old fashioned Google and ask to speak to them. If you can think of a list of 100s, go ahead and send a sales letter via their website.
Make a list on Twitter and follow each and every one. Look on your LinkedIn and find out who you know that knows them…then start harvesting those leads by getting on the horn and telling them why your followers need their products.
The trap I do NOT want you to fall into is thinking that you don’t have a huge value to these advertisers. Oh, I’m just a carrot lady.
No.
You are THE purple carrot lady, leader of an organized community of carrot lovers. You put your time, energy, effort, sweat, and tears into building this fan base …
And you will Tweet this audience
Mention them in a newsletter
Show photos of the product in use
Share blogs at least 10x each, etc.
You must think positively and GO FOR THE NO. That’s the worst they can say. And you will tell them that you’ll ask again in a few weeks once they’ve had time to regret their poor decision….nicely!
Ok – time to grow
There are more options to make a profit than you’ve ever imagined!
- That’s what you get Michelle for putting a “sponsored” slide in the slideshow
1. Blog Awareness – how can people find you? Describe example of finding a shopping blogger
2. Are you on Facebook/ Twitter? That’s great, but are people “aware” of you there?
3. Is there an easy way to contact you? Facebook messenger, an actual number, track record of replying to tweets/posts?
4. So you’ve been reached out to by a member of “the mainstream media” “the press”…what now? For that, enlisted some friends…
I asked a simple question to a couple of people – what do you think of NEPA Blog Con Co-founder Michelle Davies… here’s Tom Clark’s answer
And here’s Joe’s
Now Jon
Notice his concise response. Did he plan ahead what exactly he was going to say – maybe. But he had a general idea of what to expect.
Questions like “for those who don’t know, what’s going on here?”
Once you’ve been interviewed, the reporter is going to take away an impression of you – were you a good interviewer? Were you friendly? Were you easy to work with and set this up? If you’re put in the good column – you’re set. You’ll be one of the first calls next time there’s a story where you have a strong connection.
Reporters will often end with “That’s all the question I have – is there anything else you’d like to add” THAT’S YOU CHANCE. IS THERE SOMETHING THEY FORGOT TO ASK? IS THERE SOMETHING COMING UP IN THE FUTURE THAT YOU THINK THEY SHOULD KNOW ABOUT?