The efficiency model of internet user's coverage and conversion rate in e-commerce

1. The Efficiency Model of Internet user's reach coverage
and conversion rate in E-Commerce
Reach Internet User
Cοnversiοn Rate
Mass Market (Consumers)
1-3%
Target-Group
5-10%
Community
10-40%
Low Ιnvolvement High Involvement
Explanation: The Conversion Rate in E-Commerce is inversely proportional to the target group of an
online store. The more targeted (and therefore smaller) is the audience that communicates an online store,
the greater the relevance of the content for specific audiences (and hence the need / willingness for purchase)."
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