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Yngrid Arnold - Verdades y mentiras

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Presentación de Yngrid Arnold en el evento de "Marketing Globetrotters meets UP" en Lima, Perú

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Yngrid Arnold - Verdades y mentiras

  1. 1. Marketing Globetrotters 2014 Verdades y Mentiras del Marketing Digital @yngridible
  2. 2. El proyecto Marketing Globetrotters busca ser una ventana al mundo sobre el desarrollo de las comunidad digital en Sudamerica y sobre los atractivos turísticos. Promocionar Sudamerica con sus lados positivos, negativos y su proyección a futuro.
  3. 3. #MKTGT
  4. 4. Yngrid Arnold - CMO Viventura gmbH - travel guide - arquitecta - 12 años en el turismo y 5 en el Marketing Digital coofundadora de trip.me
  5. 5. viventura GmbH - viventura.com viventura.fr viventura.de operadora turistica Lider en Europa para viajes a sudamerica - Nuestra vision ser referente mundia del turismo responsable a Sudamerica. 13 anios en el mercada fundada Berlin y Arequipa
  6. 6. viventura GmbH - viventura.com viventura.fr viventura.de operadora turistica Lider en Europa para viajes a sudamerica - Nuestra vision ser referente mundia del turismo responsable a Sudamerica. 13 anios en el mercada fundada Berlin y Arequipa
  7. 7. euroventura.com - Operadora turistica para viajes a Europa destinada al publico latinoamericano. Europa sin Intermediarios
  8. 8. En los últimos 3 anuos llevando el cargo de el marketing de viventura hemos logrado mucho éxito y quiero compartir con nosotros las verdades y mentiras que descubro del marketing digital en mi experiencia con una estrategia que abarca 4 mercados internacionales y marketing offline y online
  9. 9. Content is King - ¿verdad o mentira?
  10. 10. Mentira Mentira
  11. 11. La promocion del contenido es mas importante que el contenido mismo. la creación del convido es un 20% en relación al 80% del tiempo que uno tiene que invierte
  12. 12. Enfocare solo en tu target group - grupo objetivo
  13. 13. En socialmedia la única manera de llegar a ciertos grupos es mediante sus conexiones
  14. 14. Aumentra el trafico es lo mas importante
  15. 15. Ranking es lo mas importantes
  16. 16. vision vision vision
  17. 17. juntos mas fuertes
  18. 18. Empieza por lo simple
  19. 19. Conclusion: El marketing digital nos da muchas opciones y no todas aplican a todos los mercados. Es importante buscar sus propias experiencias y siempre basarse en la analítica para ver cual es el modelo correcto y exitoso para su negocio

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