Privatelyowned

DOOH and DS projects

Mall, airport and retail

Switzerland, Germany, Italy, Spain

The DOOH revolution takes more time

Small in size but big in growth

What is the reach?

Are location qualitative?

Do people watch the screens?

What impact?

What are the creative possibilities of DOOH?

DOOH gathers too many different locations and formats.

DOOH lacks of currency, proof of play and metrics.

Do not understand how to position it compared to other media

DOOH is the last mass media

DOOH offers great engagement opportunities

Provide accountability and audience metrics

Provide effectiveness and efficiency

Generate engagement

Define the qualitative and quantitative reach

Define advertising pressure & impact

Pitch media vendors

Discuss budget with brand

Adapt plan

Is a relevant complement to in-home media (TV, print, …)

Allows to follow customer all along the day, from home to POS

Interactivity

Attention to something that emotionally impacts you

Art or science?

DOOH is OOH +

DOOH transform shoppers into buyers

Brands and agencies are ready to embrace DOOH