GraphTour 2020 - Netafim: Easy Data Monetization with Neo4j
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Neo4j GraphTour 2020, Tel Aviv Adi Levy, Netafim
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GraphTour 2020 - Netafim: Easy Data Monetization with Neo4j
- 1. Easy data monetization with neo4j 1 Adi Levy - Head of global Data, Integration & Planning
- 2. 2 Agenda About Netafim The business challenge The technology challenge Netafim’s neo4j journey (or sprint…) The process The team The solution Next steps Why Neo4j? Rap-up!, Questions…
- 3. Who we are and what we do
- 4. A purpose-driven company. Purpose Helping the world grow more with less Vision As the world’s leading irrigation company we will drive mass adoption of smart irrigation solutions to fight scarcity of food, water and land Our values Partner for success Create an impact Make it happen Dare 4
- 5. Our history. Over fifty years of irrigation innovation. 1965 Founded in Kibbutz Hatzerim 2003 Our groundbreaking fertigation system reshapes precision irrigation 2008 Netafim becomes a member of the UN CEO Water Mandate 2013 Netafim is named 2013 Stockholm Industry Water Award Laureate 2017 Orbia acquires majority stake in Netafim 1966 Introduced the world’s first commercialized dripper 1981 Opens first subsidiary outside of Israel, in the US 2003 Going Digital - Netafim introduces the NetaJetTM automated fertigation system, followed by uManageTM crop management software 2015 Celebrates 50th anniversary 2018 Launch of NetBeatTM – the first irrigation system with a brain 5 1978 Introduces a breakthrough PC dripper to irrigate fields with challenging topographies
- 7. Helping the world grow more. 7 > 1Billion $ sales 17manufacturing plants employees ~5,000 irrigation company1#~30% market share 110+countries 29subsidiaries HQ in Israel
- 8. We lead because we innovate. As farmers for farmers, we don’t just innovate in labs and factories Our people gather insights straight from the field, understanding each growers needs So our engineers can design innovative, reliable and relevant irrigation products Such that ease the work and maximize the results, for each and every farmer - everywhere in the world 250registered patents 150pending patent applications 8
- 9. Precision solutions for 3 key markets. Landscaping Mining Field crops and vegetables Orchards Greenhouses 9
- 10. 10 And we provide end-to-end precision irrigation solutions Main Control Unit powered by NetBeat™ Unique Drippers & Drip lines Connectors & Fittings Valves Filters Sprinklers Remote Terminal Unit powered by NetBeat™ Sub-surface drip irrigation Dosing unit
- 11. Fifty years of innovation. 20B drippers manufactured each year 1998 Arrow dripper 2007 Low-flow technology 1970 Turbolent technology 1999 TurboNet™ technology 2012 TurbuNext™ technology 1965 Prototype Laminar dripper 1967 In-line laminar dripper 1970 In-line turbulent dripper 1975 Button dripper 1978 PC dripper 1982 Ram™ 1989 Typhoon™ 1991 Tiran™ 1993 Streamline™ 1996 PCJ dripper 2001 Uniram™ 2003 DripNet PC™ 2012 Aries™ 2016 Streamline Plus™ 2017 Typhoon Plus™ 11
- 12. Digital farming: irrigation with a brain
- 13. 13 How NetBeat™ works Cloud-based analytics External sources Mobile or desktop interface MCU Field sensors Fertigation System components RTU RTU
- 15. Best-in-class technologies & capabilities 15 Any agriculture project. Any Size. Anywhere. From the water source to the plant’s roots
- 16. Projects that changed the world. 16 Croatia - Agrokor 4.7 ha GH – tomatoes Watch the video Azerbizhan– Agrovest 6 ha GH – tomatoes and cucumbers India – Ramthal 11,700 ha community irrigation involving 6,700 farmers Watch the video China, NX – Boafeng 1,000 ha - drip irrigation between solar panels Ethiopia – Wolkaite 7,000 ha of drip irrigation end-to-end solution Watch the video Swaziland – Simunye 11,500 ha of drip irrigation – sugarcane South Africa – Emseni 6 ha Poly house GH – peppers Vietnam – Cu Chi 30 ha GH – vegetables Watch the video Senegal – CSS 3,500 ha of drip irrigation – sugarcane Watch the video Brazil – Agrovale 5,000 ha of drip irrigation – sugarcane Watch the video Peru – Olmos 15,000 ha, Center Pivot
- 17. Our story Neo4j @ Netafim 17
- 19. 19 The business challenge Over 100,000 Active MKUs 32 subsidiaries 110 Countries Dozens of warehouses
- 20. 20 The business challenge High DOS (3 digits…) High levels of slow/obsolete inventory Need to reduce Inventory without effecting SLA or sales No easy way of identifying alternative products
- 21. The technological challenge 21 • Over 100,000 active MKUs • Hundreds of attributes for each product = lots of hops • Complex technical specifications • Different relevant features for each product group • Need to combine algorithm with ‘hand-made’ rules
- 22. 22 Our (very fast) journey #neo4j4netafim
- 23. 23 Initiation • Define business problem • Estimate benefit (focus) • Find the right sponsor • Build multi disciplinary team • Contact Yossi Workshop • Learn cipher & neo4j landscape • Discuss the problem • Export the right datasets • Provide results • Continue improving Productize • Automate • Integrate • Measure • Improve Value Driven Process
- 25. Load data into neo4j using cypher The solution
- 26. Model the graph The solution
- 28. Integration into Inventory Market Place The solution
- 29. Next Steps Continue monetizing the current model: Integration into dealer portal Integration into CRM and SAP Expend the model to more product groups Develop new models Routing/Shipping optimization Reduce scrap in manufacturing Optimize resin and HI formulas29
- 30. Why neo4j? Fastest time to value Community High Performance High Efficiency Great local with team spirit Full platform Supportive Eco-system 30
- 32. Thank you 32