Key Note for All In! Young Writers Media Festival 2012, organised by the National Book Council of Singapore "Beyond Hardcovers & Paperbacks – Is Evolution Necessary?" The adoption of eBooks is growing fast globally.  The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices.  Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.

1. BEYOND HARDCOVERS &
PAPERBACKS
– IS EVOLUTION NECESSARY? Source: Straits Times
Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee

2. Content consumption is changing
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3. Mobility is driving content reach & engagement
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4. Mobile as an Ancillary Channel
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5. Channels for Books are changing
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6. Key Trends in eBooks, online/mobile commerce
eBook Content
stores
1. Google cloud
1. Breaking the book
eBookstore
2. Rapid growth in
2. Amazon
children’s rich media
eBooks
3. Apple
eBook Technology
Consumer Access 4. Kobo
3. Social/Layer reading
Format & Hardware
4. Transmedia
5. skoob
production:
1. More are 1. eBook apps 1. Proliferation 1. “Always On” EduGames, Video,
willing to buy overtake of tablets and - bundling of AR (SoLoMo)
online, mobil games in smartphones Internet Community
e Apps Store. service
2. Tablet-PC-TV (mobile,
Portals
2. Sharing
Commerce
2. ePub format convergence broadband)
reviews, co (static page 1. Increased user-to-
mments, fav turners) but 2. Emergence user collaboration
1. Comparison
ourite evolving to of online shopping
phrase on multimedia education 2. Facebook Books
social portals Fan Pages
2. Channel conflicts
networks
(traditional versus
3. Emergence 3. Parents forums on
online publishing)
of kid’s education and
eBookstores books to read
3. Ads supported
– browser- eBookstore or
based, client 4. Emergence of book
eBooks
readers clubs for reviews,
social network
4. eBook sharing /loans
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6

7. Market Trends in Digital Publishing
1. Digitization of books and
textbooks lead to ancillary
offerings.
2. Proliferation & growth of tablets
and smartphones, over
PCs, laptops, netbooks.
3. Multi-functional devices are
gaining popularity for reading.
4. Cloud consumption, virtualization
& mobility are the lead emerging
trends for 2011, e.g. Kindle Cloud
Reader, Kobo cloud
bookstore, skoob
5. Interactive learning – social
media, rich media etc.
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8. skoob
Singapore’s Favourite eBookStore
1 2 3
• Up to 20% • 1 eBook, can • Local content
cheaper than be shared up (education
physical to 5 devices books, study
books. (PC, laptops, guides, childre
tablets, n stories, local
smartphones) stories)
20%
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9. Welcome to the skoob!
skoob Website skoob from your Android tablet or smartphone
skoob from your iPhone skoob from your iPad
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10. Publishers on Board (Highlights)
check out http://www.skoob.com.sg for more!
& more …
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11. Popular Books in skoob (Highlights)
for 56k more eBooks, check out http://www.skoob.com.sg for more!
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12. Working with Publishing Ecosystem Partners
Publishers
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13. Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee