2. future of social media
• I have to say that in the last six several weeks, my whole feeling of how
highly effective social media is, and where it's going, has absolutely
amplified, and modified, and has become – I've been amazed as to how
much factors have modified. It was unbelievable to find that Facebook or
myspace would get in touch me with whole years of individuals I lengthy
believed were missing to me. I never believed I would ever see, or listen to
from individuals, who resided in some unexplained previous, in some
places of the mind. And there they are, and we've become friends.
• And that's a little mind-blowing. But what's significantly mind-blowing is
that some parents in Egypt would name their kid Facebook or myspace
because the energy of Facebook or myspace, and the power of public
networking, would be such that an whole area would be taken by the
power of individuals interacting to each other to requirement social
change.
3. • So I think the social media trend that has taken position in this
season will rush forth a essentially new purchase of
connections between individuals. And it's extremely
interesting. It's just evidence that what you take for provided
can be modified in a day, and in an immediate, when the right
set of conditions comes together. And those conditions keep
arriving together and arriving together. And our lifestyles keep
continuing to move ahead and drastically modifying as the
technological innovation changes.
4. MARKETING TRENDS FOR 2014
FACEBOOK DOWN, TWITTER UP
SNAPCHAT MARKETING
GOOGLE+… FINALLY?
COLLABORATIVE GOES MAINSTREAM
VIDEOS ARE HOT, HOT, HOT!
5. FACEBOOK DOWN, TWITTER UP
•
•
With its 1.18 billion customers, of which near to 58% are effective everyday, with a
normal of 20 minutes per day, Facebook is certainly not vanishing in the near
future. Outside growing marketplaces where development is still occurring,
Facebook or myspace has achieved a certain level, with even some reduces within
the young years, in particular the 13-17 teens. For brands, in particular small &
method companies (SMB), it’s getting progressively challenging to expert the
system and obtain a vivid group without investing some initiatives and assigning
significant initiatives, both in money. (Read: 4 Key Components of Your Facebook
or myspace Marketing)
One thing is for sure, though: 2014 should be the season of Tweets. There fact that
it will become a group company will toss the 7 year-old system into the focus, and
with it comes group analysis. Many witnesses will want to better comprehend the
system, which should in convert turn many hidden customers to come back and
give the system another try. A research by Pew Internet & United states performed
a few months ago discovered that more and more youngsters were moving deliver
from Facebook or myspace to Tweets and Instagram, in great part “because there
is less drama”. It’s also simpler to fly under father and mother's radars and have a
more discreet strategy on Tweets.
6. SNAPCHAT MARKETING
• The terms “Snapchat” and “Marketing” are usually not found in the
same phrase, but this may very well change in the long run. If you
are not acquainted with Snapchat, it’s the hot and stylish mobile
program that delivers out information (text, picture or brief video),
known as “snaps”, that auto-destruct after a brief time of your
energy and effort, between 1 to 10 a few moments based on how
the click was set up. As of Apr 2013, its 5 thousand effective
customers were posting over 150 thousand images per day! There
simple fact that pictures get removed from the server after their
time period describes why so many people are adopting this new
app. Its ephemeral element differences with comfort problems that
are destroying other systems, with a “spur of the moment” side
that can become an opportunity for manufacturers.
7. GOOGLE+ FINALLY?
• yes. Google+… A few months ago, a research released
on emarketer discovered that Google+ had now over
540 million active users, making it number two globally
after Facebook . I even inquired these discovering in Is
Google+ Really the 2nd Most Well-known Public
Network? even though I never have questioned the
performance of the system itself. Yet, with latest
changes in its look for criteria under rule name Google
Hummingbird, and the progress of its popular Google
Hangout performance as a full-blown, stand-alone
program, Google is constantly on the force the
package. Google+ continues to be at the very center of
its technique.
8. COLLABORATIVE GOES
MAINSTREAM
• Even though websites such as AirBnB have now been around for over five
decades, it’s secure to say 2013 was the season when the discussing
economic system, or collaborative economic system, created big progress
in the community plazza. In the last several decades, with user-generated
material systems such as TripAdvisor or Howl, people have had the
capability and energy that comes from skipping conventional programs to
speech issues and reviews, be it good or bad. But now, one can truly
notice how the collaborative economic system is truly a disruptor in the
journey market, among others. New technological innovation now create
it so much simpler for people to cope straight with other people, in what
some also contact the peer-to-peer activity (P2P).
9. VIDEOS ARE HOT, HOT, HOT!
• Last but not least, videos should continue their upward ascent in
the social media marketing toolbox hierarchy. In particular short
videos. YouTube shows no sign of exhaustion, all the contrary in fact
with its 100 hours of movie uploaded… every hour!! Yet for
manufacturers, the best guarantees come from the rise of
applications such as Grape vine, with its 6-seconds movie abilities,
and Instagram, with its 15-seconds movie abilities complete with
filtration and incorporation within Facebook.When I joined Social
media Marketing World Event back in Apr, in San Paul, movie clips
(along with weblogs & podcasts) were indeed already recognized as
the hot promotion styles to look out for. And we are now seeing
more and more companies accept these brief movie clips as quick,
inexpensive and good ways to tell their brand story. Without a
doubt, this is one trend we can expect to grow in 2014. If images
tell a 1,000 words, movie clips can tell a million!
