Long before it became the commercialized mass
information and entertainment juggernaut it is today, long
before it was accessible to the general public, and certainly
many years before Al Gore claimed he “took the initiative
in creating” it, the Internet – and its predecessors – were a
focal point for social interactivity. Granted, computer
networking was initially envisioned in the heyday of The
Beatles as a military-centric command and control scheme.
But as it expanded beyond just a privileged few
hubs and nodes, so too did the idea that connected
computers might also make a great forum for
discussing mutual topics of interest, and perhaps
even meeting or renewing acquaintances with other
humans. In the 1970s, that process began in earnest.
Social Media in the 20th
Technology began to change very
rapidly in the 20th Century. After the first
super computers were created in the
1940s, scientists and engineers began to
develop ways to create networks
between those computers, and this
would later lead to the birth of the
The earliest forms of the Internet,
such as CompuServe, were developed in
the 1960s. Primitive forms of email were
also developed during this time. By the
70s, networking technology had
improved, and 1979’s UseNet allowed
users to communicate through a virtual
Social media is the collective of online
communications channels dedicated to
community-based input, interaction, content-
sharing and collaboration. Websites and
applications dedicated to forum ,micro blogging
social networking , social bookmarking, social
curation, and wikis are among the different types
of social media.
is a form of electronic communication (as Web
sites for social networking and micro blogging)
through which users create online communities to
share information, ideas, personal messages, and
other content (as videos)
TWITTER - is a free social networking micro
blogging service that allows registered members to
broadcast short posts called tweets.
FACEBOOK- is a popular free social networking website
that allows registered users to create profiles, upload
photos and video, send messages and keep in touch with
friends, family and colleagues.
INSTAGRAM- is a free online photo sharing and
social network platform that was acquired by Face
book in 2012.
BLOGGER - is a free online photo sharing and social network
platform that was acquired by Facebook in 2012.
Instagram allows members users to upload, edit and share photos
with other members through the Instagram website, email, and
social media sites such as Twitter , Facebook,Tumblr, Foursquare and
FLICKER- is an image hosting and video hosting website
and web services suite that was created by Ludicorp in 2004
and acquired by Yahoo on March 20, 2005. In addition to
being a popular website for users to share and embed
personal photographs, and effectively an online
community, the service is widely used by photo
researchers and by bloggers to host images that they
embed in blogs and social media.
YOUTUBE- is a free video-hosting website
that allows members to store
and serve video
content. YouTube members and
website visitors can share
YouTube videos on a variety of
web platforms by using a link or
by embedding HTML code.
Social media is becoming an indispensable part of the
marketing mix for many businesses and one of the best
ways to reach customers and clients.
Social media platforms, such as blogs, Facebook, Twitter
and YouTube have a number of benefits for
companies and are fast overtaking traditional media
formats such as print and TV ads, brochures, flyers and
On top of that social media is now an integral part of
your organic SEO efforts because of the links that social
medial can naturally generate to your site. Here are just a
few of the many advantages social media has over
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