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Social Media

  1. 1.  Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity. Granted, computer networking was initially envisioned in the heyday of The Beatles as a military-centric command and control scheme.  But as it expanded beyond just a privileged few hubs and nodes, so too did the idea that connected computers might also make a great forum for discussing mutual topics of interest, and perhaps even meeting or renewing acquaintances with other humans. In the 1970s, that process began in earnest.
  2. 2. Social Media in the 20th Century  Technology began to change very rapidly in the 20th Century. After the first super computers were created in the 1940s, scientists and engineers began to develop ways to create networks between those computers, and this would later lead to the birth of the Internet.  The earliest forms of the Internet, such as CompuServe, were developed in the 1960s. Primitive forms of email were also developed during this time. By the 70s, networking technology had improved, and 1979’s UseNet allowed users to communicate through a virtual newsletter. 
  3. 3.  Social media is the collective of online communications channels dedicated to community-based input, interaction, content- sharing and collaboration. Websites and applications dedicated to forum ,micro blogging social networking , social bookmarking, social curation, and wikis are among the different types of social media.  is a form of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
  4. 4. TWITTER - is a free social networking micro blogging service that allows registered members to broadcast short posts called tweets. FACEBOOK- is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.  INSTAGRAM- is a free online photo sharing and social network platform that was acquired by Face book in 2012.
  5. 5.  BLOGGER - is a free online photo sharing and social network platform that was acquired by Facebook in 2012. Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites such as Twitter , Facebook,Tumblr, Foursquare and Flicker.  FLICKER- is an image hosting and video hosting website and web services suite that was created by Ludicorp in 2004 and acquired by Yahoo on March 20, 2005.[3] In addition to being a popular website for users to share and embed personal photographs, and effectively an online community, the service is widely used by photo researchers and by bloggers to host images that they embed in blogs and social media.  YOUTUBE- is a free video-hosting website that allows members to store and serve video content. YouTube members and website visitors can share YouTube videos on a variety of web platforms by using a link or by embedding HTML code.
  6. 6.  Social media is becoming an indispensable part of the marketing mix for many businesses and one of the best ways to reach customers and clients.  Social media platforms, such as blogs, Facebook, Twitter and YouTube have a number of benefits for companies and are fast overtaking traditional media formats such as print and TV ads, brochures, flyers and email campaigns.  On top of that social media is now an integral part of your organic SEO efforts because of the links that social medial can naturally generate to your site. Here are just a few of the many advantages social media has over traditional media.

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