This is 10% of my NMD design consultancy portfolio. A summary of the first 16 years of my professional experience as a product designer. A small part of the overall production that was recently digitalized. Only the last slide has a single image that tries to shrink the application of basic design concepts in the development of 10 new IT business ventures from 1993 to 2013. Thus the choice of this title, showing that it took me 34 years to learn a few steps about the reality of Design Thinking, which I used in the last 20 years of my Business Development experience. All the business summarized in that last slide, represent service solutions for the Loyalty and Prepaid verticals.