Why storytelling is so important? Short jorney through experience of Latvian places - stories

1. “Whatisstorytellingandhowcannarrativescontributeto regionaldevelopment"
Neils Balgalis
grupa93
08/04/2010

2. urbanandregional
planners
grupa93
16 yearsof experienceinLatviaandBalticregionwww.grupa93.lv

3. my todays story
about story
case stories of 7+1 Latvian places
narrative -regional aspects
about stories distribution
other

4. stories came out of the emotions and values
nothing is at it seems. stories could impact and create new realities.

5. The True Power of The Good Story
What makes a good story?
How we can clasify/categorise?
Plot-actors –narrator?

6. By sharing our stories, we define, “who we are”and “what we stand for”.
Life, which is driven by our emotions and our pursuits of the “the good life”.
Finding the unique story. At the time, it was called PR, communication, advertising or marketing.

7. from Wikipedia
•Storytellingis the conveying of events in words, images, and soundsoften by improvisationor embellishment. Stories or narrativeshave been shared in every culture as a means of entertainment, education, cultural preservation, and in order to instill moralvalues. Crucial elements of stories and storytelling include plot, characters, and narrative point of view.

8. storytelling is creation of new realities
but
it is not PR, marketing, communications or advertising
and
good story is something you want to share
or
stories are changing through time

10. Ventspils
Kuldīga
Baltic Country of Lakes
Dunte – Munchausens world
Saliena
Cinevilla
Amatciems
7 wonders of Latvia

11. joint
potential
1000+1000
lakes
large scale
double
identity
BalticCountryof Lakes

12. Baltic Country of Lakes

15. Ventspils
money makes the world go round
transformational story –Beauty and The Beast

16. 42 963 inhabitants
55.4km2

17. bying in
transforming in 15 years to
from biggest port in Baltic region

19. Kuldīga
history + human scale attitude

20. 13 thousand inhabitants
13.2km2
district
27272 thousand inhabitants
1756km2

24. ask the mayor

25. Saliena
Latvian new town (Saliena)
455 ha

26. Saliena -a truly 21st century town in creation
http://www.saliena.com

27. Saliena town in creation is at the forefront of real estate development in the Baltic States, unmatched in scale and value. Located next to Riga city centre, Riga International Airport and the resort of Jūrmala, Saliena offers attractive and spacious opportunities for private residents, small and large businesses, and retailers. Exceeding the size of Riga city centre by 50 %, Saliena's Master Plan respects the need for public space, and leisure and sporting facilities. The project offers intelligent zoning, allowing for effective and modern solutions to meet the varying needs of the town's inhabitants.
Saliena project is already well established, with the first phases of residential development now completed, and the international standard golf complex in its 3rd season. We are committed to ensuring that the final phase of development will be completed by 2019, when you will be walking the streets of a modern town

28. http://www.saliena.com

29. http://www.saliena.com

30. http://www.saliena.com

31. Cinevilla
7 wonders of Latvia
Cinevilla –town without inhabitants
or
side effects of filmmaking

32. http://www.cinevilla.lv

33. photos from www.cinevilla.lv

34. making your own film
spaces for events
photo studio
special effects show

35. tailor made contryside community (Amatciems) 80 km from Riga12 km from Cēsis
http://www.amatciems.lv

36. http://www.amatciems.lv
Total area –530 ha.
Built-up area ~ 150 ha.
20 mEUR investments

37. http://www.amatciems.lv

38. http://www.amatciems.lv

39. http://www.amatciems.lv

40. Dunte – Munchausens world
7 wonders of Latvia
join the global brand (Dunte_Munchausen)

41. Munchausen –who?
some of the Baron's astounding feats:
•riding cannonballs,
•travelling to the Moon
•escaping from a swamp by pulling himself up by his own hair
•shoots a stag with cherry-stones

42. Munchausen’s world
historicalfact
marvelousstory
businessinitiative
complexapproach

43. Munchausen Museum
Trail
Hotel
Storytellers Festival
++
regional challenge?

44. Everything is true here, yet different.

45. Senegal

46. next to Gambia (former colony ofCourland (Latvia:) (1651 –1658)

47. SenegalParis _ Dakar

48. specific design objectNorth Korean designers

49. African Renaissance statue

52. http://nokojeans.com/

54. Quotations from Wikipedia:
“The town is named after the old farm”
“...is a locality and the seat of xxx municipality, with xxxinhabitants in 2005.”
“...municipality has been involved a variety of projects to improve the quality of life in the region. One of the largest projects is creating a garbage control system.”
“It is a very pleasant community with quite good infrastructure and is considered to be a safe and nice town to live in for families.”

56. go Wikipedia and word of mouth
95% first on Google
spread your story
its not advertising

57. LācplēsisorŠaursliežu Dzelzsceļš
Use Language Specifics for Stronger Identities/Narratives
Put your town on the world map

58. for strategies and papers use BLSTMbullshit limitation system
cut the long story short
escape buzzwords
unique vs. biggest, largest, longest
meaning, meaning, meaning

59. there is no silver bullet
case studies can’t be replicated
(they could only be used for inspiration)
combine and make mistakes
big plans are made of small steps
relax and enjoy the ride

60. P.S.
forget about macro economic analysis and advanced forecasts
our future is changing every day, hour, minute
P.P.S
don’t be too serious