Trust for Retailers and Retail Associates of India is a charitable trust founded by Mr. BS Nagesh. Please log on to www.trrain.org for further details.

1. Trust for Retailers and Retail
Associates of India (TRRAIN)Trust for Retailers and Retail
Associates of India
TRRAIN
Empowering people in retail
JULY 2013

2. Founder
Perspective
Structure
Projects

3.  A firm believer in the philosophy of 25 years of
learning, 25 years of earning and 25 years of
returning.
 He has more than 32 years of experience in retail.
 Recognized as the pioneer of organized retail in
India, he was instrumental in setting up Shopper’s
Stop Ltd. in 1991 & Hypercity thereafter.
 He was also the first Asian to be inducted into the
“World Retail Hall of Fame” at the World Retail
Congress & recently Inducted into the “Indian Retail
Hall of Fame” at IRF 2012.
 Currently on the board of Shoppers Stop Ltd. as well
as Marico Industries amongst others. He is also the
Chairman of RAI – Retail Association of India.

4. Total retail revenues at $450bn; accounts for 10% of the contribution
to GDP
oModern retail @ 5%; growing at 20-30% & is a $22bn industry
33 mn people employed in the industry; modern retail employs 1.6
mn (including restaurants and trade - expected to grow to 50 mn; yet
amongst the least addressed audiences in the value chain)
The People challenge - lure of other industries, the acceptance of
high attrition rates or the challenges which are inherent to the
industry itself – lack of work life balance, low wages, low image and
dignity attached to being a “salesman”

5. TRRAIN
B S NAGESH
Settlor
RETAILERS &
RETAIL
ASSOCIATES
Beneficiaries
PUBLIC
Donors
IL&FS TRUST
COMPANY LTD
Corporate
Trustee
TRRAIN
FOUNDATION
& OTHERS
Implementing
Agencies
Advisory Board Members

6.  Anuj Puri (Chairman & Country Head of Jones Lang LaSalle)
 Bala Deshpande (Senior Managing Director, New Enterprise Associates (India)
Pvt. Ltd)
 Harit Nagpal (Managing Director, Tata Sky)
 Indu Rao (Ex-Director Organization Learning, Habitat for Humanity
International, Asia & the Pacific)
 Meera Shenoy (Executive Director, Andhra Pradesh govt Jobs mission, rural
development department)
6

7.  Pinakiranjan Mishra (Partner & national leader, Retail & consumer
products, Ernst & Young Pvt. Ltd)
 Rohit Shrivastav (Head, Core consulting, Contract Advertizing)
 Shalini Kamath (Managing Director, Corporate communications & HR, Ambit)
 Shivani Mehta (Operations Director, Kherwadi Social Welfare Association)
 Suhas Tuljapurkar (Managing Partner, Legasis Services Pvt. Ltd.)
 Vidya Hariharan (Director, Vidal Healthcare Pvt. Ltd)
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8. Pankh: Training and placing People with Disabilities (PwD) in various
roles in Retail
Training and skill development of retail associates.
TRRAIN Retail Awards for Customer Service Excellence & Retail
Employees Day
Health Camps & Medical Fund

9. 9
Vision
Empowering People in Retail.
Mission
We are committed to upgrading lives of people in retail both at work
and home. We are the catalysts who create sustainable platforms
through thought leadership backed by a not for profit objective.

10. Develop and enhance skills through relevant education and
training for abled retail employees & people with disability seeking
retail employment
Creating a sense of pride & dignity for the retail employee
Create Social Security & Healthcare solution for retail associates

11. 11

12. Identified and mapped various roles in retail & QSR to
disabilities; select, train and employ People with Disabilities
(PwDs) in retail industry
75 days of residential training – English, Computer, Life
skills & Retail
Cashier
25%
Crew
Members
15%Customer
Service
Associates
33%
Tele callers
1%
Sales
1%
Team
Member
25%
Retail Roles - % of totalThe roles in retail our
students have taken
up on the completion
of the program.

13. 254 PwDs trained and employed as Cashiers, Sales & Customer
service dept

14.  G. Raddhamma, from rural Andhra Pradesh
has 45% orthopedic disability in her left leg.
 Family Income – Rs 8000 pm (8 members)
 Enrolled for 75 days TRRAIN-Y4J program
 Was recruited by McDonalds, Inorbit
Mall, Hyderabad as a trainee crew member at
gross salary of Rs 5200 pm; moved to
Hypercity as cashier at Rs 7200 pm.
 Was awarded the employee of the month for
March at McDonalds and proudly flaunted the
stars on her cap.
14
All this while I was a burden
on my family, now I send
money home. My parents are
very proud of me. This is a
new beginning for me"

16. New training centre in Bangalore

17. Intends to equip retail employees with
the requisite skills to boost employee
performance thus resulting in
professional growth & productivity
Courses* offered @ Rs 49 per class per
participant
• Spoken English I & II
• Personality Development & Etiquette
• Basics of Retail
• Retail Selling Skills
• Corporate Batches with customization
Education Program in partnership with
Aptech
We can hold training & classes at client
locations
Session-wise Course details can be
shared on demand

18. Our journey so far
1,000+ professionals trained
25,000+ hours of training delivered
More than 30 major and upcoming retailers have benefited from our programs
Support services like housekeeping and security staff at malls covered

19. Organizations we have worked with so far

20. 20
Container converted
into a classroom.

21. DTSS Security Staff @
India Bulls Centre
Students at a workshop, creating their
own mock retail outlet, at the TRRAIN
Mobile Education Centre
Retail Associates of Manyavar and Me & Moms
at a Retail Selling Skills training
Store and HO staff
of Me & Moms

22. The Need
General health
awareness and
healthcare services for
employees and their
families is a requisite for
an industry of this scale.
The Process
Conduction of effective
health camps followed by
reports across cities in malls
and other retail outlets in
association with
hospitals, NGOs and other
partners.
The Goal
To assess & aid in the
improvement of retail
associates’ health &
providing assistance in
cases with chronic
illnesses

23. TRRAIN
Medical Fund
Aims to provide
assistance to
employees in Retail
& their family for
heart surgeries at
discounted rates
Tie up with Have a
Heart Foundation
4 partner hospitals
in
Bangalore, Jaipur
& Kolkata

24. A two pronged
strategy.
Create the pride of
belonging to the retail
community by
recognizing their efforts
through public
appreciation.
RED
Retail Employees’
Day .
Recognizing their
professional
contribution.
Customer
Excellence Stories
felicitated by
TRRAIN.
Creating Affinity and
Loyalty with
our Retailers and
Retail Associates.
24

25. 25
The
ONLY RETAIL AWARD
in the country which
recognizes and
rewards the Retail
Associates at an
industry level.
Rewards associates in
both Modern and
Traditional retail for
SERVICE
EXCELLENCE.
Encourages
Associates to raise
the
SERVICE
BENCHMARK
in Retail.
Creates
PRIDE OF
BELONGING
to the Retail Industry
and DIGNITY of being
a Sales Associate.
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26. THE NATIONAL GOLD WINNER RECEIVED HIS
AWARD FROM MR. K V KAMATH AND
MR. KEWALCHAND JAIN
Jitendra Kalyani, Big Bazaar, Nashik.
National Winner Gold 2011.
26
Mohd. Ghouse, Domino’s , Bangalore.
National Winner Gold 2012.
26

27. 27
2000 entries received; Participation
from over 85+ cities across India.
Attended by 250+ guests;
more than 100+ CEOs.

28. 28

29. •Published the 18 Winning stories in
the book “ I Just Did It”.
•A Compilation of Top 50 Stories of
2011 was also published; to be
followed by Top 50 stories of 2012.
•Circulated to 40,000 retailers &
associate industries via Images
magazine.
29

30. Celebrated on December 12 every year.
An event to create a sense of pride and belonging to the retail
industry.
Encourage consumers & industry to say “Thank You” to retail
employees.
Impact – Buzz to be created through Newspaper, Radio, TV
advertisements & Social Media.
Internal Corporate celebrations.
Tie up with Retailers Association of India (RAI).
150+ Companies participated.
30

31. Mobile store
Lifestyle
Orion Mall Marks & Spencer
CKC
31
Inorbit Mall

32. 32
The CEO Walk - Bangalore

33. Supported by the Retail Fraternity

34. 34

35. Publication: The Times Of India Bangalore;Date: Dec 13, 2012;Section: Times Business;Page: 15;
CEO SPEAK:
“Retail Employees Day is an outstanding initiative by
TRRAIN and I have no hesitation in stating that it is one
of the best, if not the best initiative in the retail industry.
The activities on retail employees day have also aided in
establishing greater emotional connect with our front
end employees which has resulted in lesser attrition.
From the employees point of view, retail employees day
has motivated them to excel in providing customer
service as they eagerly look forward to get rewarded for
the on the big day awards night. Overall, it is an excellent
initiative which recognizes hard efforts of the front line
employees and at the same time drives the entire
organization to support the efforts of front end
employees and of course motivates the front end
employees to deliver their best, leading to higher
productivity gains and customer service excellence.”
J. Suresh – Arvind Retail
Industry Supports…..
35

36. World Education
Summit 2012, New
Delhi awarded
TRRAIN the Best
Innovation in
Vocational Education
& Skills Training.
The International
Housewares Association
and Global Innovation
Award (GIA) honored
TRRAIN on March 3, 2013
in Chicago with the award
for our vision of
empowering people in
Indian retail.
36

37.  TRRAIN works on negligible administrative costs.
 People at TRRAIN provide honorary services and no
monies are paid to them from the donations received.
 Office and infrastructure is provided by Mr. B S Nagesh.

38. • Conducting
health camps
for retail
• Retail Employees
day and TRRAIN
Retail awards.
• Enhancing the
skill set of the
existing Retail
Associates.
• Training People
with Disabilities
(PwD) to enter
retail.
High Attrition
rate in the
Retail
Industry.
Career
Growth in the
Retail
Industry.
Social
Security and
Healthcare
benefits of
Retail
Associates.
Image of the
Retail
Industry
A holistic approach to empower the Retail Industry
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39. Thank You