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SOCIAL
MEDIA
LAB
Building Brand, Generating Sales and
Growing Your Business
Social Media Lab www.yoursite.com
LET ’S SOCIALIZE
Social Media Lab www.yoursite.com
MAJOR SOCIAL MEDIA
ADOPTERS
There are many other countries that are
proactively adopting social media! The reach is
wider than ever!
Social Media Lab www.yoursite.com
SOCIAL BANDWIDTH
47%
21%
21%
11%
FACEBOOK
TWITTER
YOUTUBE
GOOGLE+
Facebook is currently dominating the social media
landscape…but services like YouTube and Twitter
are not far behind…with Google+ catching up!
Social Media Lab www.yoursite.com
ABOUT US
Leading independent
online marketing services
company
Specialized in providing
professional, intelligent
and powerful
campaigns that delivers
results!
We keep track on the
latest trends, so our
clients can stay ahead
of the game
Social Media Lab www.yoursite.com
OUR TEAM
CEO
Tom has owned
and managed this
company for over
15 years
Manager
Jenny has 10 years
experience, managing
online social
communities
Strategist
Sid is a specialist in
digital and social
channels for
improved services.
Social Media Lab www.yoursite.com
PREVIOUS CLIENTS
Our past clients have
included Client 1, Client
2, Client 3 and Client 4
OUR SOLUTIONS
Finding
prospects
and
customers
Brand
Awareness
X
Problem:
Connecting with
Customers
Solution:
Here it is
“PULL” (CUSTOMER) MARKETING!
Social Media Lab www.yoursite.com
POWERFUL
COMMUNITIES
0
5
10
15
20
25
30
Starbucks Pizza Hut McDonalds Dominos
WWW
Social Media sites
have MORE
interactivity than
web pages
Fan Page
Likes
v/s
Monthly
Visitors
to
Website
(in
millions)
HOW TO BUILD A
FACEBOOK
COMMUNITY?
Social Media Lab www.yoursite.com
COMMUNITY
BUILD BRAND
ENGAGE WITH CUSTOMERS
GENERATE LEADS & SALES – EVERYDAY!
Social Media Lab www.yoursite.com
BUILDING A COMMUNITY
STRATEGY
LANDING
PAGE
OPTIN
LIKE
SHARE
INTERACTION
CONTENT
Social Media Lab www.yoursite.com
Fan
Page
When people become
fans, they are more
likely to visit your
shop!
Point
of Sale
When they visit
your shop, they are
likely to interact on
your fan page
THE FAN CYCLE
Social Media Lab www.yoursite.com
SNEAKY TRICK #1
Respond as your
fan page
Join groups in
same niche
Participate in
discussion
Bring fans to
your page
Social Media Lab www.yoursite.com
SNEAKY TRICK #2
Using Facebook as your fan page, like the pages you
want to select as Featured Likes
Go to your Facebook fan page and click the Edit
Page button
Find the Featured settings and click on Edit
Featured Likes
Check the box next to the five
fan pages you want displayed in
your Featured Likes section
Social Media Lab www.yoursite.com
RESULT
Your fan base can grow exponentially
VIRALLY
Social Media Lab www.yoursite.com
WHAT DOES THIS MEAN FOR YOUR
BUSINESS?
Facebook is the most
widely used social media
network!
Opinions matter – and
people depend on each
other for suggestions.
Your business needs to be
talked about…
Build a powerful
community of
fans…because…
Fans buy
Fans recommend
Fans LOVE!
Your business needs an
active community so you
get:
Stronger Brand
Better Engagement,
and
More Sales
Social Media Lab www.yoursite.com
FACEBOOK SUMMARY
Undoubtedly, the fastest growing and most
widely used social media platform.
Your prospects and customers are using
Facebook for both personal and professional
reasons!
Fan pages are easy to setup, though it can take
some time to create content.
FACEBOOK
ADVERTISING
Social Media Lab www.yoursite.com
ADVERTISING ON
FACEBOOK
CREATE
A business creates
an advert
PAY
Facebook gets paid
to deliver the ad!
SALES
Right people see
and act on the ad
A B
C
Social Media Lab www.yoursite.com
U.S. DEMOGRAPHICS
53% 47%
Active Group: 18-34 years
Largest user group earns
more than $100k per year
Most users are married with
kids!
Social Media Lab www.yoursite.com
FACEBOOK AD # 1
Create a working funnel!
This way, when you use
FB Ads to drive people to
your website, you will be
able to measure the
response of these people
throughout the funnel!
This strategy is essential to see if it is worth
investing in this ad over the longer term!
Instead of targeting everyone, target using
precise interests, or broader categories!
Social Media Lab www.yoursite.com
FACEBOOK AD #2
Use Promoted Posts: A lot of business still
haven’t started using this strategy. But if
you target your fans with a promoted
post, you spend small money to target
more people!
Use demographics to target
exactly the kind of people
you want!
If you are not sure who
your demographic is, just
run your landing page under
www.quantcast.com and see
what kind of people visit the
site!
Social Media Lab www.yoursite.com
FACEBOOK AD #3
Use Facebook ads to target friends of
friends… The Edge rank algorithm makes it
easy for your posts to be seen by one fan if
another comments on it. But if both these
fans are friends, your posts go viral quickly!
Sell more products and
services: As a company,
you can easily target your
followers and offer
products & services.
When you engage people,
reply to them and tag
them in to get them
involved!
Social Media Lab www.yoursite.com
CASE STUDY - “ENGLISH
CHEESCAKE COMPANY”
Increase sales coming directly from
Facebook, as well as increase fan base!
Set up a new Facebook shop (yes, you
can do that too!), and interact with
fans to get higher responses!
11x increase in fan base…going
from 2,000 to 23,000
fans!
Social Media Lab www.yoursite.com
YOUR CASE STUDY
Put your case study here
Social Media Lab www.yoursite.com
FACEBOOK AD SUMMARY
Undoubtedly, the fastest growing and most
widely used social media platform.
Advertisement allows you to reach millions of
targeted users!
Simple setup allows you to get running with
ads quickly! Though monitoring and optimizing
is always recommended!
GET GOOGLE
PLUS+ED!
Social Media Lab www.yoursite.com
WHY SHOULD YOU CARE?
Indexed by Google
60% of Google users log in everyday to
check one of their multiple Google
offerings.
Google+ is like a magazine…so you can use
it to curate content and draw people
back1
+1 is very powerful  Higher search
rankings!
Social Media Lab www.yoursite.com
GOOGLE+ SEGMENTATION
Google+ Circles allow you to SEGMENT your
followers and target them with different
Content and promotions
Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #1
Don’t sign up on Google+ as a
business…instead, sign up as yourself
(or someone who represents your
company online).
People are more
interested in other
people… so it would
make sense to talk
like YOU than like a
business.
Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #2
Share other people’s links
and tips!
Two articles every week!
Educate people on what
you do…and what they
could do better
Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #3
Be Global
Position
yourself to
your target
market –
around the
world!
Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #4
Follow and be
followed!
When connected,
Google searches
show preference
toward content that
has been created or
curated by someone
you follow
Social Media Lab www.yoursite.com
GOOGLE+ SUMMARY
Google+ is the second most used social media
– especially for businesses!
Over 60% of people use one of Google’s
services everyday!
Google is actively trying to consolidate its
portfolio – and an active profile on G+ can
give you an edge over your competitors.
YOUTUBE YEN
Social Media Lab www.yoursite.com
YOUTUBE STATS
1 billion unique monthly visitors!
23,000 Videos Watched Per Second
Most accessed network by the 18-24
age group!
Globally, 81% of users watch
videos online!
On average, they watch 173
videos per month!
(comScore UK 2011)
Social Media Lab www.yoursite.com
U.S. DEMOGRAPHICS
47% 53%
Median age: 33 years
47% are married!
69% at least college educated
71% employed, 15% students
Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 1
Define Your Strategy
What will your videos be
about?
Why should someone watch
them?
What role will these videos
play in your marketing
campaigns? Awareness?
Lead-Generation?
Create and Upgrade
Creating a new account is easy…
…but remember to upgrade it to an “Enhanced
Brand Channel”
Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 2
Choose colors, themes and images to
brand your channel the way you want!
Remember to optimize your channel
for mobile devices!
Unlock the full
potential by uploading
and promoting your
videos…
Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 3
Promote your videos and share them
through your newsletter!
Ask your viewers to rate, subscribe,
share and comment! Build up a following!
Build a community by
responding to videos
by other people!
YouTube is a great
place to meet
customers!
Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 4
OPTIMIZE with YouTube Insights!
Understand your audience, analyze your
marketing strategy and optimize your
video.
Make your channel
unique!
Add URLs to
descriptions!
Promote YouTube
videos with PPC
Social Media Lab www.yoursite.com
YOUTUBE SUMMARY
YouTube is the second most used search engine!
With over 1 billion unique visitors a month,
YouTube is widely used – everyday!
Wide demographic reach!
The networking site is often used to drive
traffic back to a business’ web site!
TWEETING
CUSTOMERS
Social Media Lab www.yoursite.com
WHAT CAN TWITTER DO?
Social Media Lab www.yoursite.com
TWITTER STATS
177 million tweets sent on 11th March
2013
That’s equivalent of over 1 BILLION
tweets in a month!
Over 31 million visitors in the
last 3 months!
Most Twitter users come
from China (nearly 35.5
million)
Social Media Lab www.yoursite.com
U.S. DEMOGRAPHICS
53% 47%
Active Group: 18-34 years
Largest user group earns
more than $150k per year
Most users are married with
kids!
Social Media Lab www.yoursite.com
TWITTER STRATEGY # 1
Become a Business
Expert: One way of doing
this successfully is creating
something unique, and
something that catches
attention!
Customer service and Feedback: A lot of
companies are using public platforms such as
Twitter to offer solutions to their customers.
While the idea of public-bashing might be
daunting, it pays to connect with your customers
on Twitter!
Social Media Lab www.yoursite.com
TWITTER STRATEGY #2
Follow your prospects and customers so you can
better understand what they want!
Keep detailed insights about your prospects
that could help you convert them into customers!
Unlock the power of
Twitter by using Images.
Images and video can tell a
story…and when you use
that to tie in with your
business – VOILA!
Social Media Lab www.yoursite.com
TWITTER STRATEGY #3
Local marketing on Twitter works really well.
Instead of targeting EVERYONE… target your
customers locally for a better response!
Sell more products and
services: As a company, you
can easily target your
followers and offer you
products and services.
When you engage people,
reply to them using @RT…
so they notice and get
involved!
Social Media Lab www.yoursite.com
TWITTER SUMMARY
You can succeed with 140 characters or less!
Number of active users has grown by 44% in
the last year!
Twitter is generally used by family-based high
income earners.
Attract followers, promote businesses, engage
customers and organize local events
WE GET RESULTS
Social Media Lab www.yoursite.com
SOCIAL MEDIA STRATEGY
Focus on building a thriving community that not only
buys what you sell, but also acts as an evangelist on
social media!
Best way to do this is offer education, free
goodies, get feedback and encourage interaction!
Social media can easily enhance your brand presence,
so concentrate on using the right platform for
you…in the right manner, of course!
Social Media Lab www.yoursite.com
OUR RECOMMENDATION
FOR YOU
#1
#2
#3
Social Media Lab www.yoursite.com
CONTACT US
facebook.com/company
twitter.com/company
youtube.com/company
123 Street, City, Country
123.456.7890
Email@domain.com
THANK YOU

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Social media marketing sales presentation fe pptx

  • 1. SOCIAL MEDIA LAB Building Brand, Generating Sales and Growing Your Business
  • 2. Social Media Lab www.yoursite.com LET ’S SOCIALIZE
  • 3. Social Media Lab www.yoursite.com MAJOR SOCIAL MEDIA ADOPTERS There are many other countries that are proactively adopting social media! The reach is wider than ever!
  • 4. Social Media Lab www.yoursite.com SOCIAL BANDWIDTH 47% 21% 21% 11% FACEBOOK TWITTER YOUTUBE GOOGLE+ Facebook is currently dominating the social media landscape…but services like YouTube and Twitter are not far behind…with Google+ catching up!
  • 5. Social Media Lab www.yoursite.com ABOUT US Leading independent online marketing services company Specialized in providing professional, intelligent and powerful campaigns that delivers results! We keep track on the latest trends, so our clients can stay ahead of the game
  • 6. Social Media Lab www.yoursite.com OUR TEAM CEO Tom has owned and managed this company for over 15 years Manager Jenny has 10 years experience, managing online social communities Strategist Sid is a specialist in digital and social channels for improved services.
  • 7. Social Media Lab www.yoursite.com PREVIOUS CLIENTS Our past clients have included Client 1, Client 2, Client 3 and Client 4
  • 9. Social Media Lab www.yoursite.com POWERFUL COMMUNITIES 0 5 10 15 20 25 30 Starbucks Pizza Hut McDonalds Dominos WWW Social Media sites have MORE interactivity than web pages Fan Page Likes v/s Monthly Visitors to Website (in millions)
  • 10. HOW TO BUILD A FACEBOOK COMMUNITY?
  • 11. Social Media Lab www.yoursite.com COMMUNITY BUILD BRAND ENGAGE WITH CUSTOMERS GENERATE LEADS & SALES – EVERYDAY!
  • 12. Social Media Lab www.yoursite.com BUILDING A COMMUNITY STRATEGY LANDING PAGE OPTIN LIKE SHARE INTERACTION CONTENT
  • 13. Social Media Lab www.yoursite.com Fan Page When people become fans, they are more likely to visit your shop! Point of Sale When they visit your shop, they are likely to interact on your fan page THE FAN CYCLE
  • 14. Social Media Lab www.yoursite.com SNEAKY TRICK #1 Respond as your fan page Join groups in same niche Participate in discussion Bring fans to your page
  • 15. Social Media Lab www.yoursite.com SNEAKY TRICK #2 Using Facebook as your fan page, like the pages you want to select as Featured Likes Go to your Facebook fan page and click the Edit Page button Find the Featured settings and click on Edit Featured Likes Check the box next to the five fan pages you want displayed in your Featured Likes section
  • 16. Social Media Lab www.yoursite.com RESULT Your fan base can grow exponentially VIRALLY
  • 17. Social Media Lab www.yoursite.com WHAT DOES THIS MEAN FOR YOUR BUSINESS? Facebook is the most widely used social media network! Opinions matter – and people depend on each other for suggestions. Your business needs to be talked about… Build a powerful community of fans…because… Fans buy Fans recommend Fans LOVE! Your business needs an active community so you get: Stronger Brand Better Engagement, and More Sales
  • 18. Social Media Lab www.yoursite.com FACEBOOK SUMMARY Undoubtedly, the fastest growing and most widely used social media platform. Your prospects and customers are using Facebook for both personal and professional reasons! Fan pages are easy to setup, though it can take some time to create content.
  • 20. Social Media Lab www.yoursite.com ADVERTISING ON FACEBOOK CREATE A business creates an advert PAY Facebook gets paid to deliver the ad! SALES Right people see and act on the ad A B C
  • 21. Social Media Lab www.yoursite.com U.S. DEMOGRAPHICS 53% 47% Active Group: 18-34 years Largest user group earns more than $100k per year Most users are married with kids!
  • 22. Social Media Lab www.yoursite.com FACEBOOK AD # 1 Create a working funnel! This way, when you use FB Ads to drive people to your website, you will be able to measure the response of these people throughout the funnel! This strategy is essential to see if it is worth investing in this ad over the longer term! Instead of targeting everyone, target using precise interests, or broader categories!
  • 23. Social Media Lab www.yoursite.com FACEBOOK AD #2 Use Promoted Posts: A lot of business still haven’t started using this strategy. But if you target your fans with a promoted post, you spend small money to target more people! Use demographics to target exactly the kind of people you want! If you are not sure who your demographic is, just run your landing page under www.quantcast.com and see what kind of people visit the site!
  • 24. Social Media Lab www.yoursite.com FACEBOOK AD #3 Use Facebook ads to target friends of friends… The Edge rank algorithm makes it easy for your posts to be seen by one fan if another comments on it. But if both these fans are friends, your posts go viral quickly! Sell more products and services: As a company, you can easily target your followers and offer products & services. When you engage people, reply to them and tag them in to get them involved!
  • 25. Social Media Lab www.yoursite.com CASE STUDY - “ENGLISH CHEESCAKE COMPANY” Increase sales coming directly from Facebook, as well as increase fan base! Set up a new Facebook shop (yes, you can do that too!), and interact with fans to get higher responses! 11x increase in fan base…going from 2,000 to 23,000 fans!
  • 26. Social Media Lab www.yoursite.com YOUR CASE STUDY Put your case study here
  • 27. Social Media Lab www.yoursite.com FACEBOOK AD SUMMARY Undoubtedly, the fastest growing and most widely used social media platform. Advertisement allows you to reach millions of targeted users! Simple setup allows you to get running with ads quickly! Though monitoring and optimizing is always recommended!
  • 29. Social Media Lab www.yoursite.com WHY SHOULD YOU CARE? Indexed by Google 60% of Google users log in everyday to check one of their multiple Google offerings. Google+ is like a magazine…so you can use it to curate content and draw people back1 +1 is very powerful  Higher search rankings!
  • 30. Social Media Lab www.yoursite.com GOOGLE+ SEGMENTATION Google+ Circles allow you to SEGMENT your followers and target them with different Content and promotions
  • 31. Social Media Lab www.yoursite.com DOMINATING GOOGLE+ STEP #1 Don’t sign up on Google+ as a business…instead, sign up as yourself (or someone who represents your company online). People are more interested in other people… so it would make sense to talk like YOU than like a business.
  • 32. Social Media Lab www.yoursite.com DOMINATING GOOGLE+ STEP #2 Share other people’s links and tips! Two articles every week! Educate people on what you do…and what they could do better
  • 33. Social Media Lab www.yoursite.com DOMINATING GOOGLE+ STEP #3 Be Global Position yourself to your target market – around the world!
  • 34. Social Media Lab www.yoursite.com DOMINATING GOOGLE+ STEP #4 Follow and be followed! When connected, Google searches show preference toward content that has been created or curated by someone you follow
  • 35. Social Media Lab www.yoursite.com GOOGLE+ SUMMARY Google+ is the second most used social media – especially for businesses! Over 60% of people use one of Google’s services everyday! Google is actively trying to consolidate its portfolio – and an active profile on G+ can give you an edge over your competitors.
  • 37. Social Media Lab www.yoursite.com YOUTUBE STATS 1 billion unique monthly visitors! 23,000 Videos Watched Per Second Most accessed network by the 18-24 age group! Globally, 81% of users watch videos online! On average, they watch 173 videos per month! (comScore UK 2011)
  • 38. Social Media Lab www.yoursite.com U.S. DEMOGRAPHICS 47% 53% Median age: 33 years 47% are married! 69% at least college educated 71% employed, 15% students
  • 39. Social Media Lab www.yoursite.com YOUTUBE YEN – STEP 1 Define Your Strategy What will your videos be about? Why should someone watch them? What role will these videos play in your marketing campaigns? Awareness? Lead-Generation? Create and Upgrade Creating a new account is easy… …but remember to upgrade it to an “Enhanced Brand Channel”
  • 40. Social Media Lab www.yoursite.com YOUTUBE YEN – STEP 2 Choose colors, themes and images to brand your channel the way you want! Remember to optimize your channel for mobile devices! Unlock the full potential by uploading and promoting your videos…
  • 41. Social Media Lab www.yoursite.com YOUTUBE YEN – STEP 3 Promote your videos and share them through your newsletter! Ask your viewers to rate, subscribe, share and comment! Build up a following! Build a community by responding to videos by other people! YouTube is a great place to meet customers!
  • 42. Social Media Lab www.yoursite.com YOUTUBE YEN – STEP 4 OPTIMIZE with YouTube Insights! Understand your audience, analyze your marketing strategy and optimize your video. Make your channel unique! Add URLs to descriptions! Promote YouTube videos with PPC
  • 43. Social Media Lab www.yoursite.com YOUTUBE SUMMARY YouTube is the second most used search engine! With over 1 billion unique visitors a month, YouTube is widely used – everyday! Wide demographic reach! The networking site is often used to drive traffic back to a business’ web site!
  • 45. Social Media Lab www.yoursite.com WHAT CAN TWITTER DO?
  • 46. Social Media Lab www.yoursite.com TWITTER STATS 177 million tweets sent on 11th March 2013 That’s equivalent of over 1 BILLION tweets in a month! Over 31 million visitors in the last 3 months! Most Twitter users come from China (nearly 35.5 million)
  • 47. Social Media Lab www.yoursite.com U.S. DEMOGRAPHICS 53% 47% Active Group: 18-34 years Largest user group earns more than $150k per year Most users are married with kids!
  • 48. Social Media Lab www.yoursite.com TWITTER STRATEGY # 1 Become a Business Expert: One way of doing this successfully is creating something unique, and something that catches attention! Customer service and Feedback: A lot of companies are using public platforms such as Twitter to offer solutions to their customers. While the idea of public-bashing might be daunting, it pays to connect with your customers on Twitter!
  • 49. Social Media Lab www.yoursite.com TWITTER STRATEGY #2 Follow your prospects and customers so you can better understand what they want! Keep detailed insights about your prospects that could help you convert them into customers! Unlock the power of Twitter by using Images. Images and video can tell a story…and when you use that to tie in with your business – VOILA!
  • 50. Social Media Lab www.yoursite.com TWITTER STRATEGY #3 Local marketing on Twitter works really well. Instead of targeting EVERYONE… target your customers locally for a better response! Sell more products and services: As a company, you can easily target your followers and offer you products and services. When you engage people, reply to them using @RT… so they notice and get involved!
  • 51. Social Media Lab www.yoursite.com TWITTER SUMMARY You can succeed with 140 characters or less! Number of active users has grown by 44% in the last year! Twitter is generally used by family-based high income earners. Attract followers, promote businesses, engage customers and organize local events
  • 53. Social Media Lab www.yoursite.com SOCIAL MEDIA STRATEGY Focus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media! Best way to do this is offer education, free goodies, get feedback and encourage interaction! Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!
  • 54. Social Media Lab www.yoursite.com OUR RECOMMENDATION FOR YOU #1 #2 #3
  • 55. Social Media Lab www.yoursite.com CONTACT US facebook.com/company twitter.com/company youtube.com/company 123 Street, City, Country 123.456.7890 Email@domain.com