Case study of developing an awareness of user experience within an organisation through education and engagement. Presented at the UX Scotland conference, June 2017 by Neil Allison

1. Change through education
Building a UX culture while empowering colleagues
Neil Allison
UX Manager, University of Edinburgh
@usabilityed #uxscot

2. • Imagine for a moment you’re a classroom teacher. How do you know
how you’re doing?

4. A few metrics for a teacher…
• % who did their homework
• % who brought everything
they needed to class
• Average noise level
• % of required content covered
• Did the class enjoy themselves?
• How many kids did I need to
sanction?
• Topic test scores
• End of year exam scores

7. Perception of UX professionals
“…like tree huggers
but for users…”
Lisa Reichelt
www.disambiguity.com/guerrilla-empathy

8. Everybody is responsible for the user experience.
We need to get to a place where UX empathy, curiosity,
communication is just part of a basic skills set.
Imagine if we were talking about writing. How crazy
would it be to expect one person on the team to do all
the work when stuff needed writing down?

11. "Usability is like cooking:
everybody needs the results,
anybody can do it reasonably well
with a bit of training,
and yet it takes a master to
produce a gourmet outcome.”
Jakob Nielsen

12. http://sensible.com/rsme.html

13. How to run a collaborative review session:
http://bit.ly/uoe-agile-usability

14. Why usability problems go unfixed
http://bit.ly/krug-jarrett-unfixed
Have you had your recommended
dose of research?
http://bit.ly/research-dose

15. Collaborative sketching at scale
http://bit.ly/ux-sketching-scale

17. Requirements
are
assumptions
Jeff Gothelf
@jboogie

19. Initial position: Absent to
Informal
By end of 2016/17: Recognised
By end of 2018/19: Managed
Target organisational maturity

21. Thank you
Change through education
Neil Allison
UX Manager, University of Edinburgh
@usabilityed #uxscot

22. Image credits
• 1 & 21: Graduates: https://static.pexels.com/photos/267885/pexels-photo-267885.jpeg
• 2: Classroom www.flickr.com (michael 1952)
• 3: Child in class http://cdn.skim.gs/image/upload/v1456337727/msi/student-goofing-off-in-class-600_ys6eh4.jpg
• 4: Measure www.flickr.com (william warby)
• 5: University of Edinburgh crest: www.ed.ac.uk
• 6: Tanker: https://upload.wikimedia.org/wikipedia/commons/thumb/5/5d/Oil_tanker_Sanko_Brave_%28IMO_9257010%29_just_past_the_Golden_Gate_Bridge.jpg/1280px-
Oil_tanker_Sanko_Brave_%28IMO_9257010%29_just_past_the_Golden_Gate_Bridge.jpg
• 7: Treehugger https://www.flickr.com/photos/marinadelcastell/14778027283
• 8: “Everyone is responsible…” Lis Hubert quote on wall http://t.co/nILAB5oIE7
• 9: Blog posts: Neil Allison
• 10: Typing pool: https://c1.staticflickr.com/6/5654/20958039231_c92ea47b20_b.jpg
• 11: Beans on toast www.flickr.com (Robyn Lee)
• 12: Rocket Surgery book image: Steve Krug, www.sensible.com
https://image.slidesharecdn.com/sxsw11-stevekrug-110728132913-phpapp02/95/steve-krug-explains-it-all-for-you-sxsw-2011-58-728.jpg?cb=1311860797
• 12-16: UX training, Neil Allison
• 17: Jeff Gothelf and Lean UX book www.jeffgothelf.com
• 18: Crystal ball: https://c1.staticflickr.com/1/621/21523294814_ddd84475e2_b.jpg
• 19: UX Maturity model: Abi Reynolds, www.uservision.co.uk
• 20: Child on bike https://i.ytimg.com/vi/p6SNCvIN4EI/maxresdefault.jpg