Presentation on Google Analytics for beginners!

3. ➢ In Marketing, there’s a concept of purchase funnel.
involves building
awareness and
acquiring user interest
is when users engage
with your business
is when a user
becomes a customer
and transacts with
your business

4. Digital Analytics
Website
Analytics
Email
Search
Social
Media
Mobile

5. Digital Analytics
Website
Analytics
Email
Search
Social
Media
Mobile

6. Web analytics is the measurement,
collection, analysis and reporting of
web data for purposes of
understanding and optimizing web
usage.
It provide information about number of visitors,
number of page views, clickthroughs, path
analysis, etc. on website.

7. Why Measure the Web?
To understand what
is working
To justify and
encourage
investment
To dominate our
niche
To improve our
results
To calculate our value
To fix things that are
not working

10. What

11. What
How

12. What
Why
How

13. What is Google Analytics?
It’s a free web analytics service offered by
Google that tracks and reports website traffic.
(It was launched in November 2005)
• Sign up: Google.com/analytics
• Setup Tutorial: https://goo.gl/v4t9fI

14. How Google Analytics works?
Video : https://www.lynda.com/Google-Analytics-tutorials/How-does-
Google-Analytics-work/574707/608315-4.html

15. Why Google Analytics?
(If there are so many tools available in
market to track website’s traffic)

16. And many more…

17. Because…

22. Navigating Google Analytics

23. Account Selector:

24. Customization:

25. Real Time Reports:

26. Audience Reports:

27. Acquisition Report:

28. Behavior Report:

29. Conversion Report:

30. Admin:

31. Terminologies

32. Sessions:

33. Users:

34. Pageviews:

35. Pages/Sessions:

36. Avg. Session Duration:

37. Bounce Rate:

38. % New Sessions:

39. Dimensions and Metrics

40. GA reports contain two types of data:
Dimensions and Metrics

41. What is a dimension in Google Analytics?
Dimension are characteristics of your website user.

42. What is a metric in Google Analytics?
A metric is a number used to measure characteristics of
dimension.
• Sessions
• % New Sessions
• New Users
• Bounce Rate
• Pages/Sessions
• Avg. Session Duration
• Goal Conversion Rate
• Goal Completions
• Goal Value

43. Metrics are reported under 3 categories.

44. Primary Focus:
➢Excluding internal traffic
➢Using URL buider for tracking
➢Goal setting
➢Site search bar keywords tracking

45. How to exclude internal traffic
from Google Analytics?

46. Click on the admin tab:

47. Select create new view:

48. Create new view named ‘test view’:

49. Test view created

50. Add filter in test view

51. Name the filter

52. Two types of filter 1 is predefined

53. Other is custom

54. Insert query covering all the IPs

55. Result in real time with internal traffic

56. Result after excluding internal traffic

57. Users including internal traffic

58. Users after excluding internal traffic

59. How to use URL builder to track
campaigns?

60. Used to track traffic coming on blog posts, case studies,
etc.

61. Ex: Measuring a traffic on Awesome Caribbean Villas
coming through Newsletter.

62. Campaign URL Builder (https://ga-dev-tools.appspot.com/campaign-url-builder/)

63. Fill up required blanks

64. Traffic stats from tracking URL

66. Use secondary dimension for more details

68. Some other URLs we tracked

69. How to track keywords from site
search bar?

71. Select view setting in Admin

72. Site search settings:

73. How to select query
parameter?
1) Only Hangers URL after searching 'cloth hangers' using search
bar
https://www.onlyhangers.com/search?controller=search&orderby=posit
ion&orderway=desc&search_query=cloth+hangers&submit_search=
2) Silver Tq URL after searching 'jewelry' using search bar
https://www.silvertq.com/?s=jewelry
3) Myntra URL after searching 'carpets' using search bar
https://www.myntra.com/carpets?userQuery=true

74. How to view results?

75. Queries searched by visitors

76. Pages from where queries were searched

77. Goal Setting

79. https://www.moveoapps.com/thank-you

86. Goal Created

87. Result

89. That's all...