The Black Nights Film Festival (BNFF) in Tallinn, Estonia is the largest film festival in Northern Europe. It celebrates its 21st edition in 2017. The BNFF's mission is to educate audiences and promote mental well-being through film. It features an international competition, four sub-festivals for children, animation, short films and an industry summit that attracts over 80,000 attendees annually from over 60 countries. The BNFF is one of the top 15 A-category film festivals globally and is the premier entertainment experience in the Baltic region each winter.

1. “FESTIVALS PROMOTION:
HIGHLIGHTS AND MISSION
IN LARGE SCALE!”
PRESENTED BY:
NEEME KARI
Black Nights Film Festival - Estonia

2. Festival’s mission is to
educate people and make sure
they stay/get mentally
healthy
(read: don’t go creazy under the information
attack)

3. The Black Nights Film Festival (BNFF) - PÖFF
The only FIAPF-accredited* A-class film festival in Northern
Europe (representing Scandinavia and Baltics)
A cosmopolitan gateway to Baltic, CIS, Russia and
Scandinavian countries
The key entertainment experience of the winter season
in the region for the audience & Professionals
Takes place annually in NOV-DEC in Tallinn (15-16 days)
Celebrates 21st edition in 2017
* According to the International Federation of Film Producers Associations (FIAPF), BNFF is one of theTOP15 film festivals among with Cannes, Berlin,

4. Unique structure
Black Nights FF
Main Festival program
(international competition)
1
Industry@Tallinn
film professionals
summit & content market
2
JustFilm
Children’s & Youth FF
3
Animated Dreams FF
Animation festival
4
Sleepwalkers
Short Film FF
5

5. Key audiences by sections & events
Grown-up Film Fan The Black Nights FF main program, World Premieres, Best Of selection
meet the stars & filmmakers
Lifestyle Aficionado Red carpet & Gala Presentations, special events &
concerts, Gourmet Cinema
Children & Youth Just Film Children’s & Youth FF, Street culture & Music progams
Up & Coming Talent Sleepwalkers Short IFF, First Features Competition, training &
networking events
Filmmaker Festival presentations, Animated Dreams FF, Industry@Tallinn events
for professionals
Industry Professional Black Nights FF & Baltic Event co-production market events,
showcases, Digitech startup’s mini fair, Storytek lab
Speciality Audiences Special events & programs for genre, documentary, love film fans

6. Festival Growth in Numbers
1996 2010 2016
4.500 68.700 80.600
admissions admissions admissions

7. The 2015 edition
60
countries
with press
coverage
48
427
volunteers
360
250
feature
films
289
70
countries
78
844
screenings
914
The 2016 edition
1024
accredited
Guests
738

8. The BNFF experience
A-class
film festival
with
2 international competition
programmes &
series of
special events
Media
platform
with
independent sub-festivals
&
fully fledged
industry platform
Partnership
opportunity
with
target audience from
children,
film buffs,
lifestyle fans &
international pros

9. Special Events
Screenings & Q&A’s
Black Carpet &
Galas
Industry &
pro placement
Partnership
Channels

10. WHY?
PÖFF is connecting world best
cinematography, curious people, film
professionals, fans and other creative industry
players worldwide
HOW?
By bringing together world culture creating
opinion and discussion platform
WHAT?
The only A-category film festival in Baltics and
Scandinavia. Curated fresh film program with
WW competition. Films + events

11. FOR INTERNATIONAL
TARGET AUDIENCE
A-category film festival, representing
Scandinavia and Baltics
Genre friendly
Open to smaller film countries
Several theme sections
Professional, but cozy
Not lead by film distributors (not
commercial)
Not trying to be someone else (e.g.
Cannes or Toronto FF)
Part of Estonian branding
Industry@Tallinn
Film + innovation + future
technologies
Storytek hub
FOR LOCAL TARGET AUDIENCE
World culture importer
Fresh
Curated, wide range film program from all over the
world (from ca 2000 movies 250 are selected)
NOT taking strong opinions BUT creating opinion and
discussion platform
FOR SPONSORS AND PARTNERS
CSR –
representing values by selected films, taking global context, bring critical issues
to focus
BRAND TRANSISSION –
positive brand imago, (in progress - year round visibility)
DIRECT CONTACT WITH TARGET AUDIENCE –
bringing together community for concrete time and with value chain and emotion
EMPLOYER’s BRANDING –
special team and client screening-events (good films can change the world),
representing and developing values and attitudes

12. PÖFF is much more than a Ministry of Culture
“problem”
EDUCATION
ü Difficult topics delivered
ü Education through FILMS in the best possible way
ü Interactive solutions
ECONOMY
ü Creating jobs - paying taxes
ü Delivering approx 1M cash to entrepreneurs
ü Exporting film industry products and services
ü Tourism
SOCIAL
ü Creating jobs
ü Critical topics
ü Values
ü Tolerance
ü Life quality
ü Fighting HIV
ü Supporting people in need
ü Slowing down decadence
FOREIGN
ü Proud to have such a scale event
ü International culture politics
INTERNAL
ü Integration
ü Reasonable way to spend time
ü Tolerance

13. WHAT HAS CHANGED OVER
PAST YEARS?
PÖFF is not
a charity
project but
unique
marketing
channel
PÖFF is not
a media
agency
selling cheap
contacts
to sponsors
Most of the
Film world
know Estonia
because of
PÖFF
PÖFF has
become
the world
TOP 15
A-category
Film festival

14. WHAT’S COMING?
CREATIVE
INDUSTRY
promoter –
FILM
connects
creativity
STORYTEK
A creative
industry
incubator with
best mentors
and investors
Beneficial and
coziest
year-end
meeting place
for
profesionals
Northern and
Eastern
Europe’s
premiers
with famous
film stars

15. Media

16. Media

17. Media mix 2016: International
Coverage
in
48
countries
from
US
to
Australia
International
newsletter
with
7.000
industry
subscribers
Facebook &
Social
with
25.000
followers
Over
600
articles
published

18. Festival budget is 1,4 M EUR
Media budget is 10 K EUR
Wages budget is 300 K EUR

25. Digital dailies to global film industry
Weekly e-dailies with
festival news,
reviews and feature articles
ScreenDaily
CinEuropa
Variety
10K
40k
60K

26. Exclusive print ads &
articles in major trendsetters
* 12 print ads in global film & lifestyle publications such as Screen International, Variety & Hollywood Reporter

27. Media mix: Print
Print
adverts
in
64
publications
Catalog
1K
Festival
mag
10K
Newspaper
supplement
93K
Posters
300pcs
Print
materials

28. Media mix: audiovisual
360K
impressions
for
Festival
Trailer
Live
Broadcast
of
Festival
Gala
Potential
reach
of
160 mil
impressions

29. Total online reach
in 2016
425 mln

30. THANK YOU!