Eight ways to optimise your website for search engines and people
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The document discusses eight ways to optimize a website for search engines and users. It provides both easy and harder ways to improve SEO, such as thinking about customers instead of search engines, reading about SEO topics, checking competitors, linking website pages, regularly writing content, learning keyword research, using social media, and developing metrics to measure website performance. The goal of these optimizations is to make websites easier to find, use, and measure for both people and search engines.
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Eight ways to optimise your website for search engines and people
- 1. May 2013 @nedwells cicada-online.com Eight ways to optimise your website for search engines and people.
- 4. May 2013 @nedwells cicada-online.com SEO is an outcome of digital marketing. 4 Taken from http://www.portent.com/blog/seo/wtf-is-seo.htm
- 5. May 2013 @nedwells cicada-online.com Digital marketing is… Making websites: • Easier to find • Easier to use • Easier to measure 5
- 6. May 2013 @nedwells cicada-online.com 6 Image credit: http://www.geograph.org.uk/photo/55400 4 easy ways to improve your SEO.
- 7. May 2013 @nedwells cicada-online.com 1. STOP THINKING ABOUT SEARCH ENGINES 7
- 8. May 2013 @nedwells cicada-online.com A good way to do this is by creating customer personas…. 8
- 9. May 2013 @nedwells cicada-online.com 9 A CCTV customer? Image credit: http://www.geograph.org.uk/photo/156889
- 10. May 2013 @nedwells cicada-online.com 10 Image credit: http://news.cheapflynigeria.co.uk/air-nigeria-partners-ethiopian-airlines-to-enhance-travel-options/ Access control customer?
- 11. May 2013 @nedwells cicada-online.com 2. Read around the subject. 11 Image credit: http://walrus.wr.usgs.gov/infobank/programs/html/training/IBDemo/rawjpg/ResearchLibraries.jpg
- 12. May 2013 @nedwells cicada-online.com 12 www.seomoz.org/beginners-guide-to-seo Search for‘google beginners guide to seo’
- 13. May 2013 @nedwells cicada-online.com 3. Check out the competition. 13 www.opensiteexplorer.org
- 16. May 2013 @nedwells cicada-online.com 4. Create links between related pages on your website. 16 Image credit: http://www.picturescolourlibrary.co.uk/
- 17. May 2013 @nedwells cicada-online.com Image credit: http://scottmaydaredevil.co.uk/media/posterfmxphoto1/ 4 harder ways to improve your SEO 17
- 18. May 2013 @nedwells cicada-online.com 1. Commit to writing regularly. Image credit: http://www.dnainfo.com/new-york/20100520/greenwich-village/typewriters-run-dry-at-greenwich-village-writers-room18
- 19. May 2013 @nedwells cicada-online.com 2. Learn to do keyword research. 19
- 22. May 2013 @nedwells cicada-online.com 3. Learn to use social media. Image credit: http://mashable.com/2013/04/12/social-media-demographic-breakdown/ 22
- 23. May 2013 @nedwells cicada-online.com Doing social media properly means… 23 Being genuine… and generous
- 24. May 2013 @nedwells cicada-online.com 4. Develop meaningful measures for your website…. And then measure regularly. 24
- 25. May 2013 @nedwells cicada-online.com Status Description Needs immediate attention Status concerning, but actions are underway Status is good, no action required Hat tip: smartinsights.com • Plan • Reach • Act • Convert • Engage RED AMBER GREEN 25 A digital marketing measurement framework
- 27. May 2013 @nedwells cicada-online.com Just to recap… Easy ways to improve your SEO: 1. Spend more time thinking about your customers, less time about search engines 2. Read around the subject 3. Check out the competition 4. Create links between pages on your website Harder ways to improve your SEO: 1. Commit to writing, regularly 2. Learn to do keyword research 3. Learn to use social media 4. Develop meaningful measures for your website… and then measure regularly 27
- 28. May 2013 @nedwells cicada-online.com www.cicada-online.com Ned Wells @nedwells cicada-online.com Thank you ned@cicada-online.com
- 29. May 2013 @nedwells cicada-online.com I’m a head teacher at a secondary school in Wolverhampton. I’m looking for a CCTV system for my school, and I want a reputable suppler… perhaps with a track record of supplying the education sector. I wonder what I can find online? 29 “ ”
- 30. May 2013 @nedwells cicada-online.com Or…. I work for Air Nigeria. We’re interested in the latest security solutions and we’d like to buy British. I wonder who would be a good supplier in the access control / close protection / physical security sector. They’ll need experience of exporting their product, and we’d like them to have a good track record. I wonder what I can find online? 30 “ ”
- 32. May 2013 @nedwells cicada-online.com Four places to find out what people want: • ubersuggest.org • soovle.com • quora.com • uk.answers.yahoo.com 32