For those companies looking to improve personalization, success depends upon both technology and technique. Enterprise personalization done well will be a key differentiator in this age of the consumer, but given the overwhelming volumes of digital data flowing into your organization, it is not easy. Learn the three key ingredients needed to drive personalization and ultimately increase customer engagement. This presentation was given by Susan Connors, Quaero's EVP of Consumer Solutions, at NEDMA's 2014 Marketing Technology Summit.