Who listens to podcasts? How many hours of podcasts are listened to by active listeners? How many podcasts are there on iTunes? What percentage of US population listened to podcasts over the last month? How do you produce and distribute a podcast?

1. 2015-2016
Big Time Podcast Stats &
Demographics
for content creators, media buyers, marketers, advertisers,
designers and advertising agencies

2. 89 Million (33%) of the U.S.
population 12+ have listened to a
podcast

3. U.S. podcast listeners (active in the
last month) has grown to 46 million

4. 23 million U.S. podcast
listeners are 18-34

5. 65% of 2.3 billion podcast
downloads came from
a mobile device

6. 17% of 12+ U.S. population actively
listens to podcast monthly

7. 10% of U.S. population listens to an
average of 6 podcasts every week.

8. 1/3 of Americans have listened
to a podcast

9. 64% of listeners to podcasts have
bought product they heard
advertised on a podcast

10. 89% of advertisers consider their
podcast advertising to be a success

11. 91% of podcast advertisers say
podcast advertising offers
good value

12. 26% of podcast listeners have
household income (HHI) of over
$100,000

13. 56% of podcast audience has a four
year college degree or above

14. 2/3 of podcast listeners consume
content on mobile device

15. 24% of Americans with a college
degree listen to podcasts weekly

16. 54% men and 46% women is the
podcast audience gender balance

17. 56% of podcast listeners use social
media at least once a day to
several times a day

18. People who listen to podcasts listen
2 hours on average a day

19. Apple has surpassed 1 billion
subscriptions in its podcast app

20. iTunes has more than
250,000 podcasts

21. Podcast listeners favor internet
over traditional media forms:
TV, radio, newspapers, cable

22. Podcast listening is on demand
24/7, highly customized content,
portable, and free

23. There are 2 billion smartphones
worldwide out of 7 billion total
global population

24. Podcast consumption is high while
listeners are driving, exercising and
doing chores

25. Sources:
Arbitron, Edison Research, Lysbyn, Midroll, Earwolf, USA
Today, The Infinite Dial, Triton Digital

26. Are you looking for media
placement in a podcast network?

27. Perhaps you’re exploring creating
your own podcast series ?

28. Contact:
Mark Grimes
503-502-0185
@markgrimes
mark.grimes@ned.com