1. fring ™ momo Award Submission 2008 November 2008 Neal Fullman confidential and proprietary

6. Real-time presence indication Real-time User generated content Real-time Behavior/ Context Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST

7. User selects online communities & Add-on apps according to membership & personal interests Options Close Add more add-ons Skype Gmail Notifier Facebook COMMUNITIES & ADD-ONS CATALOGUE

8. C u there. wait 4 me outside DYNAMIC USER PROFILE Real-time User Generated Content and User Profile is built automatically Communities & Add-ons subscribed to by user Real-time status for each community or add-on Real-time content generated by add-on

9. VOICE CALLS VoIP calls to other fringsters, online communities, & regular phone contacts Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST HangUp +123456789123 Call in progress Loudspeaker

10. C u there. wait 4 me outside. Ok? RICH INSTANT MESSAGING Live rich IM chat between fringsters & online communities Sara: Guys, the Blue is rocking tonight! Peter: where? Sara: Covent Garden Peter: which club, time? Sara: Underground @ 9pm Sara Options Close

11. FILE TRANSFER Send files to fringsters & online community buddies

12. View fringster’s real-time location & communicate with them from any online device with fring web widget & Google Map (GPS or Cell Triangulation) LOCATION Sara (WIDGET): Hi Pete. I can see you nearby. Peter: where are you? Sara: Go to end of road & turn right. I’m waitng outside the club Peter: Cool. Cu in 2 :-) Sara (WIDGET) Options Close

14. one, two… fring Linux on N810 Symbian S60 iPhone Windows Mobile Symbian UIQ minifring on J2ME

15. Symbian S60 (Jan. 07) ‏ Windows Mobile 5, 6 (June 07) ‏ Symbian UIQ (July 07) ‏ iPhone (April 08) J2ME (July 08) Linux (July 08) Brew (in process) fring (Jan. 07) ‏ Skype (Jan. 07) ‏ Google Talk (Jan. 07) ‏ Windows Live (Feb. 07) ‏ SIP (March 07) ‏ twitter (May 07) ‏ icq (Aug 07) ‏ Yahoo (Dec 07) AIM (Dec 07) Facebook (July 08) Orkut (July 08) GPRS/HDGE/3G (Jan. 07) ‏ Wi-Fi (Jan. 07) ‏ Bluetooth (Jan. 07) ‏ EVDO/CDMA (June 07) ‏ WiMAX (coming with service rollout) multi platform multi bearer multi community

16. Growth –Users Registered Users

17. Growth –Users

18. Growth – Usage Chat Messages Calls

24. fring working with brands fring provides the opportunity to engage customers in an always-on mobile live brand experience … confidential and proprietary … and participate in their daily routine , … via interactive opt-in channels embedded inside fring’s mobile client which we call Really effective mobile marketing

25. “ fring Add-ons”

27. Building communities around the offering User at the heart of the experience… taking all of his online communities mobile… supplementing them with fring Ad-ons & other brand communities… based on personal choice, lifestyle & interests.

28. And it’s always-on, always-connected fring is a connected community application This means it runs in the background , continually maintaining the user connection with the mobile internet. This makes it highly context-sensitive, continually monitoring and updating the user’s presence, location, connectivity, status, behaviour. And it provides a 2 way, real-time, high value relationship between brand and the user.

30. Moving into the early majority confidential and proprietary

31. Month on month innovation & enhancing user experience First fringAdd-on applications released: facebook, Gmail notifier, Google’s Orkut, V-Tap Video Streaming, Yandex email Upgraded chat experience with real-time typing indication & enhanced presence features Aug Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov fringME! web widget enabling web visitors to communicate with & find fringsters from PC to Mobile via real-time Googlemap World First !!! f ring delivers first ever consumer mVoIP solution for the iconic apple iPhone Multi-lingual 7 language mobile client including European, Chinese & Russian languages Launched minifring , solution for J2ME devices and fring for Linux (new Nokia 810) & fring for Samsung fring Auto roaming memory of previous connections & seamless handover between connection types Released fringAPI enabling any developer & 3 rd party brand to create fring Add-on applications Released fring for Mobilkom Austria A1 representing the first operator deal of its kind in the world Released official iPhone AppStore fring – No.1 download worldwide & a new fringster born every second during first 48 hours