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All this modern
is making us
To be fair…
In both cases people are being social in a
The newspaper informed people. There was
a common bond.
“Did you see that article in the newspaper
It promoted discussion and discourse. Did
you every talk around a water cooler?
To be fair…
Social media does the same thing.
“Did you see the video on YouTube?”
Social media takes the newspaper one step
further as you can share the link to the
People share stories of common interest with
How do we communicate the
Have a plan.
Create a strategy.
Analyze the results.
Iterate to make it better.
The organizational big idea is who we are
and what we do.
This informs everything we, as synod, should
be doing with our communications.
Internal/external communications strategy.
We need to use all forms of communications
including print, electronic, and video to get
our big idea out to the world.
We must also use these forms of
communications to support and inform an
Through the rest of this year I will be working
with the Communications and Technology
Table to develop a tool I call “The Grid.”
• Primary Audience
• Responsible Party
• Content Guidelines
• Strategic Focus
Your website is home base for everything
How powerful are websites?
of people surveyed said that when they look
for a new church that they visit the website
before they think of stepping through the
(Center for Church Communication)
Scary thought –
of churches have a website.
This means that 22% of all churches are
ignoring 61% of those seeking a church
How do we harness the power of the
Have accurate information.
If you put up dated information, make sure
the event hasn’t already past.
Your 2014 VBS information isn’t helpful now
and will show potential visitors that you don’t
care about the website. They will wonder
what else you don’t take care of.
Does your congregation have accurate
information listed with the find a
congregation listing on ELCA.org?
Note: The ELCA has integrated information
about leaders, congregations, organizations,
etc. into one unified system. They are aware
of some data discrepancies and have been
working to correct them. Please report
corrections to the ELCA Constituent Care
50% of all internet
bandwidth in the UK is
used for Facebook.
Now imagine what
happens when someone
has a bad experience
At the store
At a restaurant
At a congregation
How important is social media?
90% of people base their
choices on online and peer
Does your congregation engage online in a way
that will build relationships that people will
recommend to their peers?
“We don’t have a choice on
whether we do social media,
the question is how well we
- Eric Qualman, author of the #1
international best seller Socialnomics
Kids today are learning on
chromebooks and iPads
More books are purchased to be read on
eReaders than in paper.
50% of the worlds commerce is done on
mobile devices. More people in the world
We must start thinking mobile first.
By 2018 video will account for more than
2/3rds of mobile usage.
Hence 2/3rds of organizations are increasing
their funding for video right now.
Some things to think about.
Free Wi-Fi is offered at every Starbucks. Does
your congregation offer it? Do you make it
easier to share positive things?
People are already tweeting and posting
status updates about the church, a sermon,
and the direction of the church as a whole.
As leaders, will we shepherd productive
conversations or choose to ignore the
conversation already taking place?
The Social Media Gospel by Meredith Gould
The Social Church by Justin Wise
What Would Google Do? By Jeff Jarvis
The Agile Church by Dwight J. Zscheile
Outspoken by Tim Schraeder edited by Kevin
Thank you for allowing me to present to you
today. I hope you found it helpful. If you
need more information please don’t hesitate
to contact me.
Neal F. Fischer
Director of Communications
for the ELCA South Carolina Synod