Value proposition for ThomasNet

1. Help the right buyers find you.
Right here.

2. 2 Share this Ebook!
Think about it.
How often do your best prospects actually look for a new
supplier? Yearly? Every two years? Longer? Partnering
with a new supplier is a risky, time-consuming process
buyers don’t take lightly. On top of that, just how many
of your “ideal” prospects really exist – viable companies
looking for exactly what you offer, where you offer it?
For most suppliers, ideal new customers are few
and far between. So when that perfect prospect decides
it’s the right time to get serious about supplier
discovery, you need to be in the right place, sharing the
right information they need to put you on their shortlist.
ThomasNet.com makes it happen.
PROMOTE
YOUR
BUSINESS
SUPPLIER
DISCOVERY
PRODUCT
SOURCING
CUSTOM
QUOTES
CAD
MODELS
NEWS &
JOURNALS
DIVERSITY &
QUALITY
JOB
BOARD MORE
SIGN UP/
SIGN IN
Where serious buyers find trusted suppliers.
BUYERS & ENGINEERS Search all of ThomasNet.com
Solve your most difficult sourcing challenges.
700,000 industrial and
commercial suppliers
for all spends.
Supplier Discovery
Send us your RFQ
and we’ll find you
local job shops.
Custom Quotes
60,000 suppliers;
downloadable
certificates.
Diversity & Quality
Get the latest
supplier innovations
and annoucements
News
22,000 suppliers.
100 million parts.
1 catalog.
Product Sourcing CAD Models
Downloadable
3D models from
leading OEMs.
SUPPLIERS
Get found by more qualified buyers.
ThomasNet.com — One FREE platform. Six powerful applications.
Search
Promote your business on the #1 supplier
discovery & product sourcing platform.
Grow sales Get your FREE supplier profile
Find out if you’re already listed, or start
building your profile today.
Manage your profile
Log in to Client Center, and add the
content buyers are looking for.

3. 3 Share this Ebook!
Be there at the right time
So when do buyers look for a new supplier?
It could be when:
You can’t predict when these things might happen. The “right time” could come
at any time. But when it does come, buyers and engineers are doing their supplier
discovery online. And, time and again, they’re doing it on ThomasNet.com.*
They need new or replacement
capital equipment
They have quality, reliability or
pricing issues with a supplier
An existing supplier
goes out of business
They’re reshoring their
manufacturing operations
back to U.S. soil
* 93% of the Fortune 500 source on ThomasNet.com - 2014 ThomasNet.com visitor data
They’re introducing a new
product line or service

4. 4 Share this Ebook!
Be in the right place
ThomasNet.com is industry’s leading
supplier discovery platform.
- Hitwise/Experian
This is where click numbers can
pile up, but with very few of them
resulting in serious RFQs. A great
deal of the traffic out here simply
is not yet ready to buy.
This is where you’ll find buyers
that are serious about supplier
discovery – and it’s where they’ll
find you. Here’s where the
shortlist process begins.
Will you be one of the few to get
an RFQ? Or one of the fewer
still to be asked for a prototype
or trial? Perhaps, but only if you
stand out in the “sourcing” zone.
THE
“SURFING”
ZONE
THE
“SOURCING”
ZONE
The road to getting selected is jam-packed with your competitors.
Put yourself in a position to stand out and get found where serious
supplier discovery happens: the “sourcing” zone.
A NEW CUSTOMER
RELATIONSHIP
This is where supplier
discovery ends and a long-term
partnership begins.
THE
“DECISION”
ZONE

5. 5 Share this Ebook!
Provide the right information
Today’s buyers assemble their shortlists online before ever picking up the
phone. They do it on ThomasNet.com because this is where they can find your:
• Company Information
• Detailed Product Specs
• Custom Capabilities
• Line Cards
• 2D/3D CAD Drawings
• Quality Certifications
• Key Documents
• Photos & Videos
• White Papers
• Case Studies & Portfolios
• Ownership/Diversity Info
• Key Personnel
• Locations Info
• Sales Data
• News Releases
• Marketing Messages
• Social Media Links
And more
ThomasNet.com is the only platform that lets you promote
all this detailed content to buyers. They love it because they
can find, vet, compare, shortlist and contact suppliers all
from one powerful, convenient, FREE platform.

6. 6 Share this Ebook!
Engineers. Purchasing agents. Plant
managers. MRO buyers. They come to
ThomasNet.com specifically to find new
suppliers. They keep coming back because we
give them everything they need to do it right.
When they come looking for what you offer,
here’s how to make sure they can find you:
Position yourself where
your best prospects are
looking
Rank high in product/service
categories that align with
your specific business goals
Promote your
strongest content
Fill your ThomasNet.com
Company Profile with the
detailed content buyers
and engineers need
Differentiate yourself from
the competition
Stand out with a Company
Profile ad that conveys your most
powerful selling points
Get found on ThomasNet.com

7. 7 Share this Ebook!
You won’t be on your own.
Our industrial marketing experts support the success of your ThomasNet.com program, which
will include:
Deep analytics and tracking tools
that help you easily measure the
success of your program, and adapt
for maximum continued growth.
Your local ThomasNet
representative, who will strategize,
outline, explain, implement, and support
your complete ThomasNet.com program.
Smart, targeted exposure in the
product or service categories that
matter to you most. Our staff of
engineers ensure that you’ll appear
in every category relevant to what
you do.
Accurate, complete,
professional copy written by
our experienced editors to target
your buyers’ interests. We write an
average of 92 custom paragraphs for
every supplier on ThomasNet.com.
A thorough, detailed company
profile that lets you promote all the
information buyers and engineers
need to put you on their shortlists.
“ It’s not every day you find
$200,000 customers. We found
ours through ThomasNet.com.”
Tracy Tenpenny, VP, Sales, Marketing & Innovation
Tailored Label Products

8. 8 Share this Ebook!
Start getting found.
It’s easy.
Promote your business on ThomasNet.com. It’s the right way
to get found by the buyers who matter to you most.
To get started, visit us online or call 800.879.6757.
thomasnet.com/getfound