Practicing Design Studio Method: a hands-on workshop

Nicole Capuana
Nicole CapuanaHead of Product Design um Convey
Design Studio Method
A hands-on workshop to learn and practice Design Studio Method
@ncapuana
UXon a boat @LeanDog
changing the gender ratio in tech
with hands-on workshops for girls @HERIdeas
Living in the moment
and keeping up with my 4-year old
What is Design Studio?
A way to generate many ideas and
solutions to a problem quickly
through sketching, iteration, and
critique.
The evangelists
Todd Zaki
Warfel
@zakiwarfel
Design Lead for Revenue @twitter
Will
Evans
@semanticwill
Pataphysicist, Design Thinker-in-
Residence @NYUStern, Managing
Director @TLCLabs, Founder
LeanUX NYC
Exploration
Rapid
Iterative
Conceptual
Why would I use Design Studio?
● Ideas come from everyone and anywhere
● Allows for divergence and then convergence of ideas
● Builds upon great ideas
● Brings the whole team together (differing
perspectives, collaboration, investment in the
problem by contributing)
● Speeds design
● Creates a shared understanding & ownership
Create > Pitch > Critique
Each
Team
5-8 people
a scenario or
design challenge
a persona
Business
Design
Dev
Balanced
Team
Practicing Design Studio Method: a hands-on workshop
Kickoff Stuck New challenge
This is
sketching
It’s not perfect or pretty
Goal convey concept
Just enough to
sketch
6-8 concepts
minutes
to pitch
3
How you addressed the goals
minutes
to critique
2 Based on
goals, not
what you like
2-3 ways solves problem
or meets goals
1-2 ways to improve
Take the best of & as a team
create > pitch to another team > critique
repeat2 more times and it doesn’t have to be 6-8 concepts
Everyone
‘s
it
Ryan O’Donnell
Sociagram
sociagram.com
SellHack
Uncover hidden email addresses and info using
our browser extension's 'Hack IN' button on
LinkedIn profiles. Recruiters and Biz Dev
productivity tool. *BETA*
Cleveland · sellhack.com
Demo
The Persona
Recruiter using LinkedIn to target candidates for current
openings. Today they spend an awful lot of time
manually going through each candidate’s profile,
searching the web for candidate’s email address and
using InMail with lackluster response rates.
The Challenge
1. Optimize current UX to increase
efficiency & effectiveness
2. Improve the perception of success
when no email address is found
3. Migrate users from free to paid
sketch
6-8 concepts
minutes
to pitch
3
How you addressed the goals
minutes
to critique
2 Based on
goals, not
what you like
2-3 ways solves problem
or meets goals
1-2 ways to improve
Take the best of & as a team
create > pitch to another team > critique
repeat2 more times and it doesn’t have to be 6-8 concepts
Design Studio will NOT
generate the final
solution
WARNING
Resources
8-up template: http://media.konigi.
com/tools/graphpaper/pdf/konigi-8-up-gray.pdf
Videos:
Todd Zaki Warfel
https://vimeo.com/37861987
Presentations:
● Design Studio: A Method for Concepting,
● Critique & Iteration - Adam Connor,
MadPow
● Speed Design Studio - Jabe Bloom, TLC
Labs
● Design Studio for context-aware products
- Thomas Wendt, Surrounding Signifiers
Articles (all by Will Evans)
● Introduction to Design Studio
Methodology
● Design of Design Studio
● Design Studio and Agile UX Process and
Pitfalls
Creative Commons License: Photo by HVargas (Flickr)
1 von 28

Recomendados

Design Studio: A Methodology of Awesomeness von
Design Studio: A Methodology of AwesomenessDesign Studio: A Methodology of Awesomeness
Design Studio: A Methodology of AwesomenessCourtney Jordan
536 views18 Folien
Design Studio Methodology: A quick why and how von
Design Studio Methodology: A quick why and howDesign Studio Methodology: A quick why and how
Design Studio Methodology: A quick why and howDaniel Naumann
5.3K views13 Folien
Design studio workshop von
Design studio workshopDesign studio workshop
Design studio workshopPetr Stedry
5.3K views31 Folien
Design Sprint Methods von
Design Sprint MethodsDesign Sprint Methods
Design Sprint MethodsThe World Bank
4.4K views46 Folien
The Design Sprint: A Fast Start to Creating Digital Products People Want von
The Design Sprint: A Fast Start to Creating Digital Products People WantThe Design Sprint: A Fast Start to Creating Digital Products People Want
The Design Sprint: A Fast Start to Creating Digital Products People Wantdpdnyc
1.4K views66 Folien
Design sprint slideshare von
Design sprint slideshareDesign sprint slideshare
Design sprint slideshareFaren faren
4.6K views38 Folien

Más contenido relacionado

Was ist angesagt?

UX Lesson 4: Task & Feature Analysis von
UX Lesson 4: Task & Feature AnalysisUX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature AnalysisJoan Lumanauw
4.7K views13 Folien
Web Design Trends 2015 & 2016 von
Web Design Trends 2015 & 2016Web Design Trends 2015 & 2016
Web Design Trends 2015 & 2016Lewis Lin 🦊
4.1K views186 Folien
Intro to design sprint von
Intro to design sprintIntro to design sprint
Intro to design sprintAngelene Jessy
665 views31 Folien
Design Thinking & Agile Innovation Workshop von
Design Thinking & Agile Innovation WorkshopDesign Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopJosef Scherer
21.2K views27 Folien
Ibm design thinking field guide v3.4 von
Ibm design thinking field guide v3.4Ibm design thinking field guide v3.4
Ibm design thinking field guide v3.4Newflux UX/UI News
10.9K views29 Folien
UX design von
UX designUX design
UX designTanay Kumar
4.3K views29 Folien

Was ist angesagt?(20)

UX Lesson 4: Task & Feature Analysis von Joan Lumanauw
UX Lesson 4: Task & Feature AnalysisUX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature Analysis
Joan Lumanauw4.7K views
Web Design Trends 2015 & 2016 von Lewis Lin 🦊
Web Design Trends 2015 & 2016Web Design Trends 2015 & 2016
Web Design Trends 2015 & 2016
Lewis Lin 🦊4.1K views
Design Thinking & Agile Innovation Workshop von Josef Scherer
Design Thinking & Agile Innovation WorkshopDesign Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation Workshop
Josef Scherer21.2K views
Design Thinking : Prototyping & Testing von Sankarshan D
Design Thinking : Prototyping & TestingDesign Thinking : Prototyping & Testing
Design Thinking : Prototyping & Testing
Sankarshan D2.1K views
Ic ws-2-design-thinking-ppt von EmanHamad4
Ic ws-2-design-thinking-pptIc ws-2-design-thinking-ppt
Ic ws-2-design-thinking-ppt
EmanHamad4548 views
Brainstorming Workshop! von Advertising
Brainstorming Workshop!Brainstorming Workshop!
Brainstorming Workshop!
Advertising12.8K views
Introduction to Design Thinking von Blackvard
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
Blackvard 1.6K views
Introduction to Usability Testing: The DIY Approach - GA, London January 13th... von Evgenia (Jenny) Grinblo
Introduction to Usability Testing: The DIY Approach - GA, London January 13th...Introduction to Usability Testing: The DIY Approach - GA, London January 13th...
Introduction to Usability Testing: The DIY Approach - GA, London January 13th...
Presentation design thinking von MakaDL
Presentation design thinking Presentation design thinking
Presentation design thinking
MakaDL7.6K views
Design Thinking : The 5 Stage Process von Varun Jhariya
Design Thinking : The 5 Stage ProcessDesign Thinking : The 5 Stage Process
Design Thinking : The 5 Stage Process
Varun Jhariya6.3K views
Introduction To Scrum For Managers von Robert Dempsey
Introduction To Scrum For ManagersIntroduction To Scrum For Managers
Introduction To Scrum For Managers
Robert Dempsey2K views
Agile Process Introduction von Nguyen Hai
Agile Process IntroductionAgile Process Introduction
Agile Process Introduction
Nguyen Hai12.7K views
Teresa Torres - An introduction to modern product discovery - Productized16 von Productized
Teresa Torres - An introduction to modern product discovery - Productized16Teresa Torres - An introduction to modern product discovery - Productized16
Teresa Torres - An introduction to modern product discovery - Productized16
Productized7.5K views
Design Thinking Awareness von Fred Vanborre
Design Thinking AwarenessDesign Thinking Awareness
Design Thinking Awareness
Fred Vanborre5.9K views

Destacado

Design studio-workshop (short session) von
Design studio-workshop (short session)Design studio-workshop (short session)
Design studio-workshop (short session)Anders Ramsay
2.8K views16 Folien
Design Studio for Context-Aware Products von
Design Studio for Context-Aware ProductsDesign Studio for Context-Aware Products
Design Studio for Context-Aware ProductsThomas Wendt
3.6K views67 Folien
Running a Successful Small Creative Firm or Freelance Business von
Running a Successful Small Creative Firm or Freelance BusinessRunning a Successful Small Creative Firm or Freelance Business
Running a Successful Small Creative Firm or Freelance BusinessSchool of Visual Concepts
6.2K views149 Folien
4 heads studio business plan von
4 heads studio business plan4 heads studio business plan
4 heads studio business planMax Gaines
45K views41 Folien
Jak rozwiązać problem w godzinę metodą Design Studio? von
Jak rozwiązać problem w godzinę metodą Design Studio?Jak rozwiązać problem w godzinę metodą Design Studio?
Jak rozwiązać problem w godzinę metodą Design Studio?Joanna Ostafin
2K views40 Folien
Speed design studio version4.6 von
Speed design studio version4.6Speed design studio version4.6
Speed design studio version4.6Jabe Bloom
9.8K views88 Folien

Destacado(20)

Design studio-workshop (short session) von Anders Ramsay
Design studio-workshop (short session)Design studio-workshop (short session)
Design studio-workshop (short session)
Anders Ramsay2.8K views
Design Studio for Context-Aware Products von Thomas Wendt
Design Studio for Context-Aware ProductsDesign Studio for Context-Aware Products
Design Studio for Context-Aware Products
Thomas Wendt3.6K views
4 heads studio business plan von Max Gaines
4 heads studio business plan4 heads studio business plan
4 heads studio business plan
Max Gaines45K views
Jak rozwiązać problem w godzinę metodą Design Studio? von Joanna Ostafin
Jak rozwiązać problem w godzinę metodą Design Studio?Jak rozwiązać problem w godzinę metodą Design Studio?
Jak rozwiązać problem w godzinę metodą Design Studio?
Joanna Ostafin2K views
Speed design studio version4.6 von Jabe Bloom
Speed design studio version4.6Speed design studio version4.6
Speed design studio version4.6
Jabe Bloom9.8K views
Workplace presentation von MaxLyndon
Workplace presentationWorkplace presentation
Workplace presentation
MaxLyndon203 views
Ready For Printing von gueste16d01
Ready For PrintingReady For Printing
Ready For Printing
gueste16d01181 views
Perigord Group Production Services Agency von Perigord Group
Perigord Group Production Services AgencyPerigord Group Production Services Agency
Perigord Group Production Services Agency
Perigord Group891 views
Introduction to Pop Up Design Studios: An Approach to Culture Change von Meg Lee Weir
Introduction to Pop Up Design Studios: An Approach to Culture Change Introduction to Pop Up Design Studios: An Approach to Culture Change
Introduction to Pop Up Design Studios: An Approach to Culture Change
Meg Lee Weir1.9K views
Culture Summit 2015 - Culture By Design with Didier Elzinga CEO of Culture Amp. von Culture Summit
Culture Summit 2015 - Culture By Design with Didier Elzinga CEO of Culture Amp.Culture Summit 2015 - Culture By Design with Didier Elzinga CEO of Culture Amp.
Culture Summit 2015 - Culture By Design with Didier Elzinga CEO of Culture Amp.
Culture Summit905 views
Edward de Bono quotes von Erida Prifti
Edward de Bono quotesEdward de Bono quotes
Edward de Bono quotes
Erida Prifti2.9K views
Datum Design & Artwork Brochure von Scott Pearce
Datum Design & Artwork BrochureDatum Design & Artwork Brochure
Datum Design & Artwork Brochure
Scott Pearce486 views
Sketching Sketching: Outlines of a Collaborative Design Method von Brock Craft
Sketching Sketching: Outlines of a Collaborative Design MethodSketching Sketching: Outlines of a Collaborative Design Method
Sketching Sketching: Outlines of a Collaborative Design Method
Brock Craft1.8K views
What I Learned About Human Centered Design Process for Nonprofits von Beth Kanter
What I Learned About Human Centered Design Process for NonprofitsWhat I Learned About Human Centered Design Process for Nonprofits
What I Learned About Human Centered Design Process for Nonprofits
Beth Kanter61.9K views
Discuss Design Without Losing Your Mind von Adam Connor
Discuss Design Without Losing Your MindDiscuss Design Without Losing Your Mind
Discuss Design Without Losing Your Mind
Adam Connor12.1K views

Similar a Practicing Design Studio Method: a hands-on workshop

Design Thinking for Better Business Analysis von
Design Thinking for Better Business AnalysisDesign Thinking for Better Business Analysis
Design Thinking for Better Business AnalysisMike Starrs
121 views14 Folien
Design Studio: The User Experience Practitioner’s Secret Weapon von
Design Studio: The User Experience Practitioner’s Secret WeaponDesign Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret WeaponBrilliant Experience
1.3K views140 Folien
Career Hacks for Developers von
Career Hacks for DevelopersCareer Hacks for Developers
Career Hacks for DevelopersBarElin
47 views24 Folien
NYU ITP Lean Class 1 2.2.2015 von
NYU ITP Lean Class 1 2.2.2015NYU ITP Lean Class 1 2.2.2015
NYU ITP Lean Class 1 2.2.2015Jennifer van der Meer
1.6K views41 Folien
Nyu itp lean class 1 2.2.2015 von
Nyu itp lean class 1 2.2.2015Nyu itp lean class 1 2.2.2015
Nyu itp lean class 1 2.2.2015Jennifer van der Meer
528 views41 Folien
Design-led Innovation at Work von
Design-led Innovation at WorkDesign-led Innovation at Work
Design-led Innovation at WorkJanaki Kumar
485 views49 Folien

Similar a Practicing Design Studio Method: a hands-on workshop(20)

Design Thinking for Better Business Analysis von Mike Starrs
Design Thinking for Better Business AnalysisDesign Thinking for Better Business Analysis
Design Thinking for Better Business Analysis
Mike Starrs121 views
Design Studio: The User Experience Practitioner’s Secret Weapon von Brilliant Experience
Design Studio: The User Experience Practitioner’s Secret WeaponDesign Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret Weapon
Career Hacks for Developers von BarElin
Career Hacks for DevelopersCareer Hacks for Developers
Career Hacks for Developers
BarElin47 views
Design-led Innovation at Work von Janaki Kumar
Design-led Innovation at WorkDesign-led Innovation at Work
Design-led Innovation at Work
Janaki Kumar485 views
Google Design sprint von Bruno Mendes
Google Design sprintGoogle Design sprint
Google Design sprint
Bruno Mendes27.6K views
Innovations Accelerated - Design Sprint von Eryk Korfel
Innovations Accelerated - Design SprintInnovations Accelerated - Design Sprint
Innovations Accelerated - Design Sprint
Eryk Korfel458 views
Design thinking workshop & Agile HR introduction von Kate Rand
Design thinking workshop & Agile HR introductionDesign thinking workshop & Agile HR introduction
Design thinking workshop & Agile HR introduction
Kate Rand1.1K views
UX Design with Limited Resources von Zeke Franco
UX Design with Limited ResourcesUX Design with Limited Resources
UX Design with Limited Resources
Zeke Franco666 views
Kim Liu Portfolio 2019 von Kim Liu
Kim Liu Portfolio 2019Kim Liu Portfolio 2019
Kim Liu Portfolio 2019
Kim Liu119 views
Design thinking in creating a lesson plan von beebsy
Design thinking in creating a lesson planDesign thinking in creating a lesson plan
Design thinking in creating a lesson plan
beebsy1.7K views
People Over Process: Turning Assumptions into Shared Understanding von mjovel
People Over Process: Turning Assumptions into Shared UnderstandingPeople Over Process: Turning Assumptions into Shared Understanding
People Over Process: Turning Assumptions into Shared Understanding
mjovel728 views
Building Delightful Products: A Customer-Centric Approach to Product Strategy... von Perfetti Media
Building Delightful Products: A Customer-Centric Approach to Product Strategy...Building Delightful Products: A Customer-Centric Approach to Product Strategy...
Building Delightful Products: A Customer-Centric Approach to Product Strategy...
Perfetti Media2.5K views
Design thinking - Project Zero von beebsy
Design thinking -  Project ZeroDesign thinking -  Project Zero
Design thinking - Project Zero
beebsy1.3K views
The design secrets behind Slack’s amazing success von UserTesting
The design secrets behind Slack’s amazing successThe design secrets behind Slack’s amazing success
The design secrets behind Slack’s amazing success
UserTesting1.3K views

Más de Nicole Capuana

Women, Wine & Web Design - workshop von
Women, Wine & Web Design - workshopWomen, Wine & Web Design - workshop
Women, Wine & Web Design - workshopNicole Capuana
805 views36 Folien
Design for Use - Workshop von
Design for Use - WorkshopDesign for Use - Workshop
Design for Use - WorkshopNicole Capuana
1K views49 Folien
Light Weight Methods to Drive Your Designs Forward von
Light Weight Methods to Drive Your Designs ForwardLight Weight Methods to Drive Your Designs Forward
Light Weight Methods to Drive Your Designs ForwardNicole Capuana
1.4K views72 Folien
Design in the wild von
Design in the wildDesign in the wild
Design in the wildNicole Capuana
1.6K views13 Folien
Joyful Error Messages & Other Musings on Eliciting Emotion in Our Digital Life von
Joyful Error Messages & Other Musings on Eliciting Emotion in Our Digital LifeJoyful Error Messages & Other Musings on Eliciting Emotion in Our Digital Life
Joyful Error Messages & Other Musings on Eliciting Emotion in Our Digital LifeNicole Capuana
1.6K views10 Folien
The magic of loops, markets and moxie von
The magic of loops, markets and moxieThe magic of loops, markets and moxie
The magic of loops, markets and moxieNicole Capuana
1.5K views46 Folien

Más de Nicole Capuana(9)

Women, Wine & Web Design - workshop von Nicole Capuana
Women, Wine & Web Design - workshopWomen, Wine & Web Design - workshop
Women, Wine & Web Design - workshop
Nicole Capuana805 views
Light Weight Methods to Drive Your Designs Forward von Nicole Capuana
Light Weight Methods to Drive Your Designs ForwardLight Weight Methods to Drive Your Designs Forward
Light Weight Methods to Drive Your Designs Forward
Nicole Capuana1.4K views
Joyful Error Messages & Other Musings on Eliciting Emotion in Our Digital Life von Nicole Capuana
Joyful Error Messages & Other Musings on Eliciting Emotion in Our Digital LifeJoyful Error Messages & Other Musings on Eliciting Emotion in Our Digital Life
Joyful Error Messages & Other Musings on Eliciting Emotion in Our Digital Life
Nicole Capuana1.6K views
The magic of loops, markets and moxie von Nicole Capuana
The magic of loops, markets and moxieThe magic of loops, markets and moxie
The magic of loops, markets and moxie
Nicole Capuana1.5K views
Iterate quickly with a prototype you can test von Nicole Capuana
Iterate quickly with a prototype you can testIterate quickly with a prototype you can test
Iterate quickly with a prototype you can test
Nicole Capuana1.2K views
If you build it they MIGHT come von Nicole Capuana
If you build it they MIGHT comeIf you build it they MIGHT come
If you build it they MIGHT come
Nicole Capuana858 views
IA to the rescue & other tales from the UX trenches - World Usability Day Cle... von Nicole Capuana
IA to the rescue & other tales from the UX trenches - World Usability Day Cle...IA to the rescue & other tales from the UX trenches - World Usability Day Cle...
IA to the rescue & other tales from the UX trenches - World Usability Day Cle...
Nicole Capuana901 views

Último

Oregon Ducks 4 Spencer Webb Hoodie von
Oregon Ducks 4 Spencer Webb HoodieOregon Ducks 4 Spencer Webb Hoodie
Oregon Ducks 4 Spencer Webb Hoodiebrandshop1
13 views1 Folie
Antifungal agents-Medicinal Chemistry von
Antifungal agents-Medicinal Chemistry Antifungal agents-Medicinal Chemistry
Antifungal agents-Medicinal Chemistry NarminHamaaminHussen
13 views27 Folien
The Report is Dead, Long Live the Report ! Communicating Usability Research F... von
The Report is Dead, Long Live the Report ! Communicating Usability Research F...The Report is Dead, Long Live the Report ! Communicating Usability Research F...
The Report is Dead, Long Live the Report ! Communicating Usability Research F...Centralis
6 views72 Folien
JAWARK Inside Company Profile 2024 von
JAWARK Inside Company Profile 2024JAWARK Inside Company Profile 2024
JAWARK Inside Company Profile 2024mostafareda1994
7 views45 Folien
The-Craft Menu von
The-Craft MenuThe-Craft Menu
The-Craft Menunyhapedraza
16 views12 Folien
Sudden Deafness Design Document von
Sudden Deafness Design DocumentSudden Deafness Design Document
Sudden Deafness Design Documentwyfangherman
51 views19 Folien

Último(20)

Oregon Ducks 4 Spencer Webb Hoodie von brandshop1
Oregon Ducks 4 Spencer Webb HoodieOregon Ducks 4 Spencer Webb Hoodie
Oregon Ducks 4 Spencer Webb Hoodie
brandshop113 views
The Report is Dead, Long Live the Report ! Communicating Usability Research F... von Centralis
The Report is Dead, Long Live the Report ! Communicating Usability Research F...The Report is Dead, Long Live the Report ! Communicating Usability Research F...
The Report is Dead, Long Live the Report ! Communicating Usability Research F...
Centralis6 views
Sudden Deafness Design Document von wyfangherman
Sudden Deafness Design DocumentSudden Deafness Design Document
Sudden Deafness Design Document
wyfangherman51 views
217 Drive - All on upper.pptx von vidstor282
217 Drive - All on upper.pptx217 Drive - All on upper.pptx
217 Drive - All on upper.pptx
vidstor28217 views
Free World aids day Template from Best presentation design agency von slideceotemplates
Free World aids day Template from Best presentation design agencyFree World aids day Template from Best presentation design agency
Free World aids day Template from Best presentation design agency
DR Portfolio.pptx von robertsd2
DR Portfolio.pptxDR Portfolio.pptx
DR Portfolio.pptx
robertsd214 views
Using Experiential Design to Understand the Future of AI & Immersive Storytel... von Kent Bye
Using Experiential Design to Understand the Future of AI & Immersive Storytel...Using Experiential Design to Understand the Future of AI & Immersive Storytel...
Using Experiential Design to Understand the Future of AI & Immersive Storytel...
Kent Bye13 views
Canned Cocktail Flat Labels von nyhapedraza
Canned Cocktail Flat LabelsCanned Cocktail Flat Labels
Canned Cocktail Flat Labels
nyhapedraza7 views
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf von NirmalanGanapathy1
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdfIEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf

Practicing Design Studio Method: a hands-on workshop