While collecting customer feedback is a key element to building great products, knowing what to do with that feedback is the differentiating piece. In this session, we’ll cover methods for getting feedback, testing your product, and prioritizing changes or features so you can bring to market a product or service people will use (and love).

1. If you build it…
they MIGHT come
Nicole Capuana
Presented at industry Digital Summit
9/5/2014

2. at LeanDog
ncapuana

3. What if

4. It’s about people not you

5. Methods

6. Set objectives

7. Observe

8. Interview

9. Stay out of the “woulds”

10. Pay attention

11. Test often

12. Can they use it?

13. AWhich works beBtter?

14. Do they want it?

15. Making sense of it all

16. Find themes

17. Assess value

18. Prioritize

19. Make a product
people love

20. Photo credits Creative Commons License
in the waiting line by fly
Dancing Flames by Capture Queen
Portraits by Fabio Gismondi
Toolbox by Florian Richter
Clear Vision by C.P.Storm
My eye by Dan Foy
Ear by Simon James
Survey says.. by Henry Faber
Google Analytics by See-ming Lee
Histoire d'aujourd'hui by ArTeTeTrA
When Signage Goes Wrong by Rick Dolishny
push to test by milo tobin
Fishing by Alan
Surveying the damage by Dave
Affinity diagrams by Jason de Runa
Weekend Love by Fatma .M
Images used in this
presentation were taken by
LeanDog or are Creative
Commons License and
found on Flickr.