1. PepsiCo Ad Campaign
{ By: Naomi Cabrera, Mike O’Neil & Samantha Solimini

2. From This 
To This 
All The
Way To
This 
To The
History Present
Day Of
This 

3. The Evolution of Pepsi Logo

4. What makes Pepsi…Pepsi?

5. Celebrity Endorsement

6. Social Media & Sponsoring

7. Innovation,
Artistry,
Youth
Change & time

8.  Campaign released April 30th, 2012
 More clearly defines what Pepsi represents
 ‚Live for Now‛ is meant to inspire Pepsi fans
to live each moment to the fullest through a
breadth of global, pop-culture platforms
including music/entertainment icons, digital
innovation, grand events, and unique
partnerships
‚Live for Now‛

9.  Nicki Minaj has been a
spokesperson for ‚Live for
Now‛
 After executives heard the lyrics
to Nicki Minaj’s song ‚Moment
4 Life‛ they felt they related to
their new tagline
 Joe Jonas has also been named a
spokesperson for the new
campaign
Celebrity Partnerships

10.  ‚Pepsi Pulse‛
platform is an
interactive dashboard
operating in real time
serving pop culture
content that ranks
tweets, pictures and
news from the world
of entertainment by
popularity
 Pepsi.com is the
headquarters for
Pepsi Pulse – making
Pepsi Pulse it’s
homepage
 Covered in tweets
Pepsi Pulse regarding Pepsi as
well as hit TV show
‚Xfactor,‛ which is
A digital embodiment of ‚Live for Now‛ sponsored by Pepsi

11. “Live for Now” embodies the following branding construct
approaches:
 Spirit – by characterizing a sense of self and enthusiasm
 Attitude – by coming off as chic and cool
 Wholesomeness – by developing a route that suggests clean living,
common sense and virtuous lifestyle
 Values – by containing a value that people respect and one that can be
expressed in the brand strategy
Branding Construct Approaches

12. ‚’Live for Now’ is the central governing
idea for the brand globally‛
-Brad Jakeman, president of Global Enjoyment Brands PepsiCo
‚The ‘Live for Now’ positioning will inform the
way Pepsi behaves as a brand and is a fantastic
filter through which to create exciting and
innovative partnerships with some of the world’s
leading artists and entertainment properties‛
- Simon Lowden, Chief Marketing Officer for PepsiCo