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Facebook for Businesses

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North Bend Public Library
North Bend Public Library

This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers. This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.

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Facebook for Businesses Presented by: Katherine Hoppe Director, Coos Bay-North Bend Visitor & Convention Bureau Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution March 24, 2010 United States license. For more information, visit http://www.creativecommons.org.
Your customers are there. Are you? People with profiles on social networking sites: Adults (overall) 35% Teenagers 65% Adults age 18-24 75% Data source: Pew Internet & American Life Project's December 2008 tracking survey
Facebook Arrrggghhh!!!
Facebook Arrrggghhh!!!
Three simple steps Step 1: Don’t ignore it. Step 2: Don’t be overwhelmed. Step 3: Experiment and learn!
Social media is . . . A conversation
Social media is . . . Another form of customer service
Social media is . . . Outreach
Social media is . . . A way to let customers speak to and for you
Social media is NOT . . . Difficult
Social media is NOT . . . Time-consuming
Social media is NOT . . . Useless
The most difficult adjustment for an organization is learning to let go. You cannot place controls on social media. It will take off on its own, whether you want it to or not.
What A site to connect with friends, post photos, and generally organize your social life. Who A goodly portion of people under 30. And a growing percentage of those above it. Why Connecting with people on Facebook instantly connects you to all their friends as well.
Oh, and here’s another reason Source: Hitwise.com
It’s all about friends
And staying connected
And staying connected
And conversation
Local businesses are using it
For promotion
But not just promotion
The broken record: It’s conversation
Fan comments
Even nonprofits are in on the action
Managing fan pages
Managing fan pages How’s your activity?
Managing fan pages It doesn’t just have to be you.
Managing fan pages For the stat lovers among you
Managing fan pages For the stat lovers among you
Advertisements
The advantage: Targeting
The advantage? Targeting.
And guess what else? It’s all going mobile.
Facebook I can do that!
Questions?
Thank you. Check us out on the Web: http://www.oregonsadventurecoast.com http://info.cclsd.org./non Follow us on Twitter: @TravelCoosBay @nblib Download this presentation on slideshare: http://www.slideshare.net/nbpl/facebook-for-businesses

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