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Marketing Research Design
- 3. To learn how exploratory research helps the researcher gain a feel for the problem.
- 4. To know the fundamental questions addressed by descriptive research and different types of descriptive research.
- 5. To explain what is meant by casual research and to describe four types of experimental research designs.
- 7. Research design is a set of advance decisions that make up the master plan specifying the methods and procedures for collecting and analysing data.
- 12. Research does not necessarily follow the order of exploratory, descriptive and casual designs.
- 15. Exploratory research is systematic and flexible and allows the researcher to investigate whatever sources he or she desires.
- 21. Who- may be defined as a firms (competitors) customers.
- 27. To be successful researchers must have access to the same members of the sample, called a panel
- 31. Laboratory experiments – are desirable when the intent of the experiment is to achieve high levels of internal validity.
- 33. Companies may use one or several test market cities, which are geographical areas selected in which to conduct the test.
- 35. To test the sales potential for a new product or service
- 42. If very little is known about the project exploratory research is appropriate.
- 43. Descriptive research measures market phenomena and answers questions such as who,what,where,when and how.
- 44. It can be cross sectional or longitudinal