2. Introduction
Key Learning Objectives:
➤ To gain a deeper understanding of doing business with
Australia
➤ To understand the economic, political and culture
makeup of Australia
➤ To provide industry insights of business opportunities
in Australia
➤ To understand the nature of the US Australia Free Trade
Agreement
3. Overview of DBIA workshop
Australia
Today
Geography
History
People
Growing
International
Trade
Robust
Economy
Fair Business
Practice
Sustainable
Environment
7. Module 1: Australia at a Glance
The Lucky Country?
Perceptions
Stereotypes
Images
Views
8. Module 1: Australia at a Glance
Australian Famous Icons you may know
SOURCE: Australian Geographic
9. Module 1: Australia at a Glance
Ticket booth Time
Square, New York
Marques Restaurant
2014 Top #35 in the world
The Flat white coffee
(Hugh Jackman’s coffee
shop in NY)
Frank Gehry building
UTS Business School
Australia Chamber
Orchestra
Beijing Olympic Aquatic
Center “Water Cube”
PTW Architects
Australian Icons you may NOT know
10. Module 1: Australia at a Glance
Shield = Badge for each state
Star of the Federation
Golden Wattle – floral
emblem
Emu and Kangaroo – animal emblem
Neither animal can move backward,
only forward (progress)
Australian Symbol – Our Coat of Arms
11. Module 1: Australia at a Glance
Australia – a glimpse of our land …
SOURCE: Tourism Ad
12. Module 1: Australia at a Glance
SMH, M Maiden June 2012SMH, M Maiden June 2012
• Largest island in the
world
• Smallest and fla;est
continent in the world
• Driest continent in the
world
• Southern Hemisphere:
Bikinis in Dec/Jan
Coats in Jun/July
Australia – Australis Latin for “Southern”
13. Module 1: Australia at a Glance
Our Land – How Australia is grouped
ANZ – Australia and New Zealand
AUSTRALASIA – Australia, New Zealand, New Guinea, New Caledonia
OCEANIA – Australia, New Zealand, Papua New Guinea, Fiji, Palau, Samoa, Solomon
Islands, Tonga, etc
APAC – East Asia + Southeast Asia + Oceania
New Zealand
Papua New
Guinea
SE Asia
Fiji, and
other Pacific
Islands
14. Module 1: Australia at a Glance
Our Land – it’s big
• 6th largest country (US is 4th )
• 7.6 million sq km (US is 9.5 sq km)
• 6.15% arable land (US is 17%)
• 18% is desert
Sydney to Perth = LA to NY
Image Credit: The Australian Government.
Source: http://www.anbg.gov.au/maps/aust-usa-map.jpg
15. Module 1: Australia at a Glance
Land – it’s beautiful
10,000+ beaches
• World’s largest reef system
• Home to 10% of world’s fish species
• Can be seen from outer space
World’s largest fringing reef
Kakadu
National
Parkc
Wet
Tropics
Fraser Island
Great Barrier Reef
Blue Mts
Sydney Opera House
Royal Exhibiition Bldg
Tasmanian Wilderness
Shark Bay
19 UNESCO World Heritage Sites
Uluru
National
Park
Ningaloo Reef
16. Module 1: Australia at a Glance
Our Land – it’s fun
10,000+ beaches
30,000 km coastline
bondi, cronulla,
manly, harbord,
garie beach, newport,
torquay, gold coast,
noosa, crescent heads,
byron bay, seal rocks,
margaret river,
Popular Surfing
Brands
17. Module 1: Australia at a Glance
Nigel’s Top Pick -‐‑ Cronulla
18. Module 1: Australia at a Glance
Our Land – it’s rich in natural resources
G
U
Ranked #1
Iron Ore, Gold, Lead, Zircon,
Nickel, Silver, Uranium 1
Ranked #2
Bauxite, Brown Coal, Copper
Ranked #3
Lithium
B
B
B
G
G
iO
N
C B
U
1 2013 Australia Identified Mineral
Resources, based on EDR values
2 The Conversation, 1 May 2015, Australia’s
five pillar economy: Mining (A Garnett)
Australia’s mining sector is 50% of our exports
(8.5% of GDP) 2
19. Module 1: Australia at a Glance
Our land – States, Territories, Cities
What is the capital of Australia?!
20. Module 1: Australia at a Glance
Australia.ed.au
Our Climate
21. Module 1: Australia at a Glance
Average Sunshine Hours per Day
Sydney vs Melbourne
Our Climate – Where does it rain more? Sydney or Melbourne?
22. Module 1: Australia at a Glance
Our People -‐‑ Population
24 million
52nd in the world (6th largest country)
0.33% of world population
1
Sydney (NSW 7.4M)
4,919
2
Melbourne (VIC 5.95M)
4,539
3
Brisbane (QLD 4.79M)
2,329
4
Perth (WA 2.63M)
2,107
5
Adelaide (SA 1.7M)
1,318
8
Canberra (ACT 0.39M)
394
12
Hobart (TAS 0.52M)
220
16
Darwin (NT 0.25M)
144
‘000
Australia – one of the most urbanised countries in the world. 89% llive in cities
Population Growth = 1.6%
(365,000 people year)
42% - Natural Increase
58% - Net Overseas Migration
23. Module 1: Australia at a Glance
Our People – Population Stats
49.75%1 50.25%1
# of households = 9.1 million
Average household size – 2.6 people
Median Age = 37.3 years old
Lfie Expectancy female – 84 years old
Life Expectancy male = 80 years old
Median marrying age female – 28 years old
Median marrying age male – 30 years old
Median age parent female – 31 years old
Median age parent male – 33 years old
1 in 3 marriages end up in divorce
60%+ Christians, 30% no religion/not clear,
2.5% Buddhism, 2.1% Islam, 1.3%
Hinduism
McCrindle Research 2015 statistics
24. Module 1: Australia at a Glance
Demographics
0
POPULATION
2.42 million - 10%
% OF WORKFORCE
Today: 1% | 2025: 0%
UNI DEGREE: 1 in 10
POPULATION
5.17 million - 22%
% OF WORKFORCE
Today: 25% | 2025: 8%
UNI DEGREE: 1 in 5
POPULATION
4.78 million - 20%
% OF WORKFORCE
Today: 31% | 2025: 28%
UNI DEGREE: 1 in 4
POPULATION
5.22 million - 22%
% OF WORKFORCE
Today: 34% | 2025: 33%
UNI DEGREE: 1 in 3
POPULATION
4.43 million - 18%
% OF WORKFORCE
Today: 9% | 2025: 31%
UNI DEGREE: 1 in 2
POP.
1.9 m
8%
1935 1945 1955 1965 1975 1985 1995 2005 2015‘40 ‘50 ‘60 ‘70 ‘80 ‘90 ‘00 ‘10
6 million
70+ 51-69 36-50 21-35 6-20
<6
24 million
80.0 84.3
Life expectancy at birth
33.0 30.8
Median age of parents (new births)
29.9 28.3 Australia: 1.9 OECD: 1.7
Total fertility rate
ZYXB BB
A U S T R A L I A’ S G E N E R AT I O N A L P R O F I L E
P O P U L AT I O N B Y Y E A R O F B I R T H
BUILDERS
GENERATIONALPHA
BABYBOOMERS
GENERATIONX
GENERATIONY
GENERATIONZ
TM
SOCIAL RESEARCH
CUSTOMER SEGMENTATION
RESEARCH PRESENTATIONS
DEMOGRAPHIC ANALYSIS
RESEARCH VISUALISATION
POWERED BY
researchvisualisation.com
mccrindle.com.au
26. Module 1: Australia at a Glance
Our People – Multicultural Australia
28% of the population were born overseas
(compared to Canada 20% & UK 12%
46% of households are home to families
where at least one parent was born
overseas
Melbourne has the highest Greek
population after Athens
Sydney is the most multicultural city in
Australia (2/3 have at least one parent
born overseas.
Top 5 Migrant Countries are UK, New
Zealand, China, India, and Italy
29% of total labour force (12.4M people)
were born overseas
One of the most culturally diverse countries in the world
27. Module 1: Australia at a Glance
Our People – What we love
Masterchef show and
their winners most
watched show in
prime time, Neil
Perry, Kylie Kwong,
B i l l G r a n g e r ,
Margaret Beer,
Our Chefs
Ian Thorpe, Greg
N o r m a n , R u g b y
League, Cricket,
Australian Rules
F o o t b a l l , J o h n
N e w c o m b e ,
Margaret Court,
Evonne Goolagong,
Kathy Freeman
Our Sports
Olivia Newton John,
Keith Urban, AC/DC,
Kylie Minogue, The
Wi g g l e s , G o t ye ,
D a m e , D e l t a
Goodrem, Gabriella
Cimli Angus and
Julia Stone
Our Music
Nicole Kidman, Cate
B l a n c h e ; , H u g h
Jackman, Russell Crowe,
Naomi Wa;s, Geoffrey
Rush, Toni Colle;e,
Heath Ledger, Rachel
G r i ffi t h s , C h r i s
Hemsworth, Margot
Robbie, Rose Byrne,
E m i l y B r o w n i n g E l l e
McPherson, Sam Neill,
Hugo Weaving, Liam
H e m s w o r t h , B e n
M e n d e l s o h n , M e l
Gibson, Paul Hogan
Our Actors
28. Module 1: Australia at a Glance
Our Languages – What we speak
MAJOR LANGUAGES SPOKEN IN AUSTRALIAN HOMES1
– 2011
1. This list of languages consists of the ‘Most common languages spoken at home’ responses reported in the 2006 Census. The count is based on place of usual residence
2. Excluding languages not identified individually, ‘Inadequately described’ and ‘Non-verbal, so described’. Total includes other languages not in the table
Source: Australian Bureau of Statistics, Cat. No. 2001, Census of Population and Housing, Basic Community Profiles (released 21 June 2012); Austrade
Major Asian Languages2
2,164,235
Chinese 651,328
Indo-Aryan 382,844
Arabic 287,178
Vietnamese 233,388
Tagalog and Filipino 136,860
Dravidian (including Tamil) 100,375
Korean 79,786
Iranic languages 71,933
Indonesian 55,869
Japanese 43,692
Thai 36,680
Assyrian 31,323
Major European Languages2
1,273,420
Italian 299,833
Greek 252,217
Spanish 117,497
German 80,370
Macedonian 68,846
Croatian 61,548
Turkish 59,624
French 57,740
Serbian 55,116
Polish 50,692
Russian 44,059
Dutch 37,249
One in 10 Australians speak an Asian language at home
Australia’s linguistic diversity is nationwide, ensuring a ready supply of personnel with foreign language skills in all major centres. More than
2.1 million Australians speak an Asian language at home – almost 10 per cent of the total population – and more than 650,000 Australians
speak a Chinese language. Almost 1.3 million Australians speak a European language in addition to English at home, with Italian, Greek and
Over 200+ languages are spoken in Australia, including 45 indigenous languages.
About 650,000 speak Chinese at home
About 2M+ speak an Asian language
About 1.3M speak a European language (Top 3 are Italian, Greek and Spanish)
29. Module 1: Australia at a Glance
Australian
Meaning
No Worries
Everything’s fine
Too Easy
Sure -‐‑ it can be done
Wrap it Up
Finish doing somethin
Run it past …
Check it with …
It’s your call …
It’s your decision ..
Let’s touchbase again
Let’s make contact …
That’ll do
It’s good enough
Fair enough
Ok
How are you going
How are you
I reckon
I think
Our Language – How we say it
30. Module 1: Australia at a Glance
Global Liveability Ranking, August 2014
#1 Melbourne
#5 Adelaide
#7 Sydney
#9 Perth
#8
Helsinki
#6 Calgary
#4 Toronto
#3 Vancouver
@10
Auckland
#2
Viennai
Four of the top 10 most liveable city in the world are in Australia
Economic Intelligence Unit
Stability, culture, healthcare,
environment, infractructure
31. Module 1: Australia at a Glance
World Happiness Report 2015
20 Happiest Countries in the world
Australia – Ranked 10th out of 158 countries
Survey Metrics: GDP per capita, Social Support, Generosity, Health Life Expectancy, Freedom to make life choices,
Perceptions of corruption, and everything else
World Happiness Report 2015
32. Our History
➤ The First Australians
➤ The Visitors
➤ The British Claim
➤ The Free Settlers and the Gold Rush
➤ The Explorers and Bushrangers
➤ The Federation
➤ The War Years
➤ The Postwar Years
33. Module 1: Australia at a Glance
History – The First Australians
An estimated 500 clans lived in the
continent, numbering about 300,000+
around the continent. Archaeological
evidence dates back 45,000 years ago.
Today, the indigenous community is about
2.5% of population.
Post Federation period was a difficult time
for the Aborigines as they struggle to assert
their rights
1967 – Historic referendum vote to amend
Constitution to include Aborigines as part
of the Commonwealth
1976 – Aboriginal Land Rights Act -‐‑ The
first of many Land Right Acts, allowing
right of claim to indigenous Australians to
own the land on evidence of traditional
association with land.
2008 – National Apology to Indigenous
Australia by Prime Minister Kevin Rudd.
An Australian Protocol at events, and meetings
Acknowledgement of Country – statement of recognition
of the traditional owners of the land.
“ Before we begin the proceedings, I would like to
acknowledge and pay respect to the Cadigal band of Eora
tribe … “
34. Module 1: Australia at a Glance
The First Australians
The First Australians clip
35. Module 1: Australia at a Glance
History – The Visitors
1422: Admiral Hong Bao
1606: Dutch William Janz
1642: Dutch Abel Tasman
1699: William Dampier
36. Module 1: Australia at a Glance
History -‐‑ Post Captain Cook Timeline
1770
Captain
James
Cook, The
Endeavour
Botany
Bay
1788
First Fleet
se;lement
British
convicts
and
colonials
1850s
The
Gold
Rush
and new
immigra
nts
1860s
Explorers
and
Bushrangers
1901
The
Federation
1920-‐‑40’s
The War
Years
Modern
Australia
37. Module 1: Australia at a Glance
History – The British Claim – the Penal Colony
1770: Captain James Cook arrives in
Botany Bay and claims the land for British
under instructions of King George III
1788: The First Fleet of 11 ships arrived in
Botany Bay to establish the first British
colony in Australia. Theywere mainly
convicts from England, most of whom
were convicted for pe;y crime.
.1790: The Second Fleet (“Death fleet)
arrives but most of the convicts had died
during the trip.
1825: Van Damien’s land (Tasmania)
colony was established.
1849: Western Australia colonized
38. Module 1: Australia at a Glance
History –The Free Seplers and the Gold Rush
Gold is found at several locations, notably in
Victoria. A third of the world’s gold in the
1850’s will come from there.
The start of the wave of new migrants
including Chinese. By 1852, 370,000
migrants moved to Australia and by 1872,
Australia’s population was 1.7 million.
Construction boom begins and railway lines
are build in Victoria between gold towns of
Ballarat, Bendigo and Melbourne.
Eureka Stockade 1854 – the beginnings of
Australian nationalism
Ballarat Museum image
39. Module 1: Australia at a Glance
The Gold Rush
Australia the Story of Us episode clip
40. Module 1: Australia at a Glance
The Eureka Stockade
Australia the Story of Us episode clip
41. Module 1: Australia at a Glance
History – Explorers and Bushrangers
1860s Explorers McDouall Stuart crosses
the continent successfully while Burke &
Wills expedition was not completed.
1872 Overland Telegraph (Adelaide to
Darwin & telegraph link to London was
established.
Ned Kelly, famous bushranger, was
hanged in Victoria
1887 Opal was discovered in Lightning
Ridge
1895: Banjo Paterson writes the
“Waluing Matilda”
42. Module 1: Australia at a Glance
The Overland Telegraph
Australia the Story of Us episode clip
43. Module 1: Australia at a Glance
History –The Federation (from 1901)
From separate colonies to a united states of Commonwealth, the
Federation was proclaimed in 1901
First Parliament was held in the Exhibition Hall in Melbourne
First to grant women the right to vote AND the right to sit in
Parliament
“White Australia” policy – one of the first laws passed by the new
parliament, favouring applicants from certain countries.
Edith Cowan
First woman elected to the Australian
Parliament in 1920 in Perth. She
championed woman’s rights, and social
justice.
44. Module 1: Australia at a Glance
History – War Years
1914/1915 Outbreak of World War I; Australia commits hundreds of
thousands of troops to the British war effort – the Ba;le of Gallipoli
Commonwealth Electoral Act 1924 – compulsory voting
Harbour Bridge started construction in 1923 and opened in 1932.
Largest steel arch (from top of arch to harbour)
World War II – 1 million Australians served war in Europe and Japan.
Bombing of Darwin and a;ack on Sydney Harbour; The Kokoda Trail in
Papua New Guinea – most significant ba;le fought by Australians
General John Monash
Considered one of the best general in the
Allied Forces in World War 1
45. Module 1: Australia at a Glance
History -‐‑ Post War Years
1946-‐‑49: Rebuilding Australia – Transform
Australia to a modern, industrial and
manufacturing country, less reliant on mining
and farming industries. (Ref: video clip)
Populate or Perish Immigration campaign
mainly from Europe, survivors of the war; In
1945, population grew to 7.5 million. Migration
strategy to build Australia’s domestic economy.
1949 Snowy Mountain Hydro Electric Scheme –
100,000 immigrants from 30 countries; major
engineering project.
46. Module 1: Australia at a Glance
Australia The Story of Us Excerpt from Episode 3
The Ford Story, New York 1940s
47. Summary
➤ Australia is often referred to as a “lucky country”
although the origins of the phrase was meant to be
ironic, it has been used to describe Australia’s good
fortune of a rich land, of good weather, of a culturally
diverse society.
➤ Australia is often referred to as a “young country” but
Australia’s history begins some 50,000 years ago when
our diverse Aboriginal societies lived the land.
➤ The arrival of the British and the colonisation of
Australia connected Australia with the rest of the world
and defined how Australia would move forward into
the future.