2. LEARNING OBJECTIVES
To gain an understanding of the value of measuring an
entity’s CSR activities’ social impact.
To understand the multiple benefit of learning how to
measure social impact.
To examine the steps involved in measuring, quantifying and
monetizing the impact for CSR activity’s stakeholders
(investors, management team, employees, etc.)
3. INTRODUCTION
For all organizations, the question of the management of the
organization depends upon the ability to measure
performance and evaluate and then report on that
performance. When we are considering CRS, this is equally
true, although it becomes more difficult to evaluate and report
on CSR performance.
4. WHAT IS PERFORMANCE? SOCIAL ACCOUNTING?
PERFORMANCE SOCIAL ACCOUNTING
It should be clear that the determination of
performance is dependent upon the
perspective from which that performance is
being considered.
A good performance for one group of
stakeholder might be considered by another
group as bad performance.
Social accounting can be considered as an
approach to reporting a company’s
performance which stresses the identification/
reporting of socially responsible behaviors,
the determination of those to whom the
company is accountable for its social
performance and the development of
appropriate measures and techniques.
5. DIFFICULTY IN MEASURING SOCIAL PERFORMANCE
1) The general lack of maturity in social program
evaluation.
6. DIFFICULTY IN MEASURING SOCIAL PERFORMANCE
2) The variety of purposes that organizations have for
conducting these analyses.
7. THE BENEFITS OF LEARNING HOW TO MEASURE SOCIAL IMPACT
1) Clear picture measuring the organization’s work.
2) Organization’s impact to the society.
8. THE BENEFITS OF LEARNING HOW TO MEASURE SOCIAL IMPACT
3) Identifying the organization’s stand in the industry of
social impacting projects.
9. STEPS TO MEASURING SOCIAL IMPACT
1. Define your Social Value Proposition (SVP)
2. Quantify your Social Value
3. Monetize Your Social Value
10. THE ENVIRONMENTAL AUDIT
An environmental audit is merely the investigation and
recording of activities that the organization undertakes in
order to develop an understanding on the impact of these
activities.