Max Bupa Health Insurance is a joint venture between Max India and UK-based Bupa. It provides various individual and family health insurance policies like Heart Beat, Family First, and Family Floater. Privatization of insurance was needed for faster expansion, more funds for the government, and more employment opportunities. Max Bupa focuses on customer service, uses various promotion channels, and has processes for approving and paying claims. It operates with integrity and customer focus.

1. Presented By:
Abhinesh Kumar
Akhilesh Kumar Dubey
Navneet Jingar
Pritam Mala Arya
Sapan Mittal
Saurabh Tomar

2. INTRODUCTION
Max Bupa Health Insurance Company Ltd. (Max Bupa)
is a joint venture between Max India Limited and the
UK based healthcare services expert, Bupa.

3. Max Bupa Health Insurance
Max Bupa Health Insurance Company Ltd. Has its
Registered Office at:
Max House, 1 Dr. Jha Marg,
Okhla, New Delhi - 110020

4. PRIVATIZATION OF INSURANCE
COMPANIES
Why was privatization needed?

5. PRIVATIZATION CONTD………….
 Role of IRDA
 More employment
 More opportunity
 More funds to the Govt.
 More speeder and faster expansion

6. PRIVATIZATION CONTD………….
CHALLENGES
 Rising costs
 Access to service in rural areas
 Overuse of procedures and technology

7. PRODUCT AND SERVICES
 Caring for life through Health Insurance
 Improving life through Clinical Research

8. Heart Beat
•Family First
•Family Floater
•Individual

9. Family
First
Up to 13 persons
Insured through:
Same amount
Or
According to age

10. Family Floater

11. International
Medical
Emergency
Policy
World wide med. claim
facility

12. Overall Sum Heart Beat Silver Heart Beat Heart Beat
Insured Policy Gold Policy Platinum Policy
Inpatient Covered up to sum Covered up to Covered up to sum
treatment insured sum insured insured
Hospital Shared room Single private Upgrade to next
Accommodation room level
Pre and post Covered up to Covered up to Covered up to sum
hospitalization 15% of sum 20% of sum insured
expenses insured insured
All Day care Covered up to sum Covered up to sum Covered up to sum
procedures insured insured insured
Child care benefits
Maternity cover Covered up to Rs Covered up to Rs Covered up to Rs
up to deliveries 30000 50000 50000
New born baby Covered up to sum Covered up to sum Covered up to sum
cover insured insured insured

13. Continued………………..
Vaccination of
children upto 12
yrs of age, diet
consulting
Further benefits
Organ transplant Covered up to Covered up to Covered up to
sum insured sum insured sum insured
Emergency Covered at actual Covered at actual Covered at actual
ambulance costs in Network costs in Network costs in Network
hospitals up to hospitals up to hospitals up to
Sum Insured Sum Insured Sum Insured
Domiciliary Covered upto Covered upto Covered upto
treatment 15000 50000 250000

14. PRICE
 Pricing is very important in any insurance as
policyholders are attracted towards it more often. Max
healthcare has some unique policies which is different
from other companies.
 For eg…….. Heart Beat Policy

15. PLACE
 Mostly Insurance companies have offices at main
locations in cities and towns. But most of the
customers buy insurance policies with the help of
agents. Therefore place is important but other than
place what is more important is wide distribution of
policies through banks directly. It is known as
Bancassurance.

16. Contd..
 Bancassurance is the term used to describe the
partnership or relationship between a bank and an
insurance company whereby the insurance company
uses the bank sales channel in order to sell insurance
products.

17. PROMOTION
 Press Release
 Electronic Media( TVC)
 Novelty Items
 Internet
 Brochure

18. Press Release
Print
Mumbai blasts, special team to support
Back to Press Release
Date: 7/14/2011 6:50:20 PM
Max Bupa Health Insurance Company offers its sympathies to the families of all citizens
affected by the multiple bomb blasts that occurred in Mumbai on 13th July, 2011. We wish to
inform you that we have set up a special team to support all our members in this moment of
crisis. If any of our members have been affected by this incident please reach out to the
following:
Mumbai Office
Vaibhav Saxena : Zonal Operations Manager
Contact number : 022-33019520
Mobile number - +91 7738451515
e-mail : vaibhav.saxena@maxbupa.com
Head Office
Amit Bhatia – Contact Centre
Landline number (toll free) : 180030103333
E-mail : amit.bhatia@maxbupa.com

21. PEOPLE
 Integrity
 Customer first
 Boundaryless
 Ownership
 passion

22. PROCESS
 The client approaches the insurer through an agent
with a proposal containing his personal details, income
details, medical history, products.
 The proposal will go through various stages of
approval and risk evaluation by the “Central Processing
Centre”.

23. Contd..
 The client pays a premium at regular intervals. These
subsequent premiums are termed as renewal
premiums.
 During the term of the policy, the client can submit
claims. The insurer makes payment against the claim
after verification.
 At the end of the term of the policy, the client gets the
sum assured as part of the maturity benefit under
health insurance policies.

24. PHYSICAL EVIDENCE
INCLUDES
 Facility design
 Equipment Signage
 Employee Dress
 Tangibles
 Statements
 Operating in 190 countries