Louis Vuitton targets niche, high-spending customers who purchase thousands of dollars worth of luxury goods in a single visit. The objective is to create positive emotions like prestige and memories through a luxurious retail experience that delivers on the brand's values. The target demographic is affluent males and females ages 25 to 45 who seek luxury goods and belong to the highest socioeconomic class. Louis Vuitton synchronizes advertising, celebrity events, and store environment to match customers' expectations of an exclusive, high-end experience.
8. Description : Louis Vuitton does an excellent job in advertising, public relations and celebrity events to create their luxurious and exclusive image, and the actual experience with store outlook and interior decoration, product and prestige feeling are synchronized with customer expectations and echoed through Louis Vuitton’s brand values (Targeting the High end society).
