Presentation to BNI members of the Dylan Chapter (Swansea) on the print & promotional item services offered by Inspiration Ltd.

1. Natalie Reynolds
Inspiration Ltd
BNI Dylan Chapter
Friday 19th
November 2010

2. Inspiration Ltd
1984 – Established
1998 – Acquired Celtic Design & Print
2001 – Acquired the assets and staff of James Gerard & Co
2008 – Moved to Garngoch Industrial Estate (17,000sq ft
purpose built factory)

3. What we do? - Print
•Business Cards
•Letterheads
•Business Stationery
•Brochures
•Leaflets/Flyers
•Workwear/Corporate Clothing
•Folders
•NCR Pads
•Jotter Pads
•Pull Up Banners
•Exhibition Stands
•Gift Vouchers

4. What we do? – Promotional Products
•Pens
•Mousemats
•Mugs
•Branded glassware
•USB Memory Sticks
•Umbrellas
•Coasters
•Lanyards
•Sports Bottles
•Carrier Bags
•Shopping Bags
•Calendars & Diaries
•Conference Folders
•Keyrings/ Trolley Coins
•Awards & Trophies
•Business Card Holders
•Golf Balls & Tees
•Ice scrapers
•Tax disc holders
•Mobile phone holders
•Car air fresheners
•Bottle Openers
•Advent calendars
•Stress balls/items
•Magnets
•Eco-friendly items

5. Current/Target Market
•Car garages/dealerships
•Hair & beauty salons
•Engineering & Manufacturing
•Schools, Colleges & Training Providers
•Hotels & Restaurants
•Leisure – Gyms, Spas & Golf Clubs
•Trades
•Housing Associations
•Breweries & Beer Festivals
•Solicitors & Accountants
•Insurance
•IT & Telecoms
•Charities
•Public Sector
•Small local businesses

6. How we work…
•Advice regarding overall marketing not just promotional items
•Local service

7. What do you do?
•What marketing do you currently do?
•How do you attract new customers?
•How do you maintain customers?
•Who is your target audience? (Industry/Geographical)
•Do you have a marketing budget?

8. Marketing Activities
•Networking
•Referral partnerships
•Host an event/seminar
•Telesales/Telemarketing
•Hospitality
•Corporate/Seasonal Gifts
•Direct Mail
•Exhibitions/Trade Shows
•Bill Board Advertising
•Yell.com/Thomson Local
•Search Engine Optimisation
Advertising – Internet
Advertising – TV, Radio
Advertising – Newspapers,
Magazines, Trade Journals
•Sales – Cold Calling/Door
Knocking
•Leaflets/Brochures
•Sponsorship
•Branding – Branded Business
Stationery
•Corporate Image – Staff
Clothing/Vehicle Signs/Signage
•PR – Editorials/Articles
•Social Media
•Website
•E-commerce
•Promotional Campaigns
•E-Marketing
•Customer Relationship
Management
•Customer Service

9. Why use promotional items?
•Repeatedly draws attention to your brand
•Tool for making your current marketing activities more effective

10. Examples
•Branded Condoms
•The Classic Pen!
•Everyone loves a gift! 

11. How to get me referrals!
• Introductions to Marketing Managers, Business Owners,
Managing Directors and Office Managers
WHY? it will make their job easier as we’re a one stop shop, we
can provide them with ideas/guidance and help them spend
their budget more wisely!
• Collect promotional items at events or from your
customers/suppliers
WHY? if they’ve already purchased promotional items, then they
have already established the importance of using them as a
marketing tool

12. How to get me referrals!
• Marketing/Advertising spend on their monthly/end of year
accounts
• Struggling with getting new customers
• Introductions to referral partners
• Other print companies
• Marketing consultants
• Anyone who provides a Marketing Service!
(See Marketing Activities)

13. Thank you for listening!
Natalie Reynolds
Sales & Marketing Manager
Inspiration Ltd
t: 01792 897900
m: 07811142617
e: natalie@inspiration-gifts.co.uk facebook.com/inspirationltd
twitter.com/inspirationltd