RYU Investor Deck Aug/Sept 2018

1. RYU APPAREL INC. INVESTOR PRESENTATION
AUGUST 8, 2 018
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2. This presentation contain “forward-looking information” within the meaning of applicable securities laws, which includes, but are not limited to, statements with
respect to the planned opening of the Corporation’s retail stores. Often, but not always, forward-looking information can be identified by the use of words such as
“plans”, “may”, “could”, “would”, “might”, “expects”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, “believes”, “guidance” or variations of such
words and phrases. While the Corporation has based this forward-looking information on its expectations about future events as at the date that such information
was prepared, the information is not a guarantee of the Corporation’s future performance and is subject to risks, uncertainties, assumptions and other factors which
could cause actual results to differ materially from future results expressed or implied by such forward-looking information. The material assumptions supporting
such forward-looking information include, among other things the Corporation’s ability to:
Obtain any necessary financing on acceptable terms;
Keep pace with changes in consumer demands;
Compete with other athletic apparel brands;
Rely on third party manufacturers;
Manage expansion effectively;
Enforce its intellectual property rights;
Launch additional product lines;
Retain its skilled personnel;
Manage current tax and regulatory regimes;
Manage the fluctuation in foreign currency exchange rates and interest rates; and
Follow general economic and financial market conditions.
These statements are only predictions and involve known and unknown risks, uncertainties and other factors, which may cause the Corporation’s actual results,
levels of activity or performance to be materially different from any future results, levels of activity or performance expressed or implied by such forward-looking
information. Further, although the Corporation has attempted to identify factors that could cause actual actions, events or results to differ materially from those
described in such forward-looking information, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended.
Subject to applicable securities laws, the Corporation undertakes no obligation to publicly update, reissue or revise any forward-looking information, whether as
a result of new information, future events or otherwise. As there can be no assurance that forward-looking information will prove to be accurate, as actual results
and future events could differ materially from those anticipated in such information, readers should not place undue reliance on forward-looking information. All
forward-looking information in this presentation is qualified by this cautionary statement.
FORWARD LOOKING INFORMATION
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3. RYU - RESPECT YOUR UNIVERSE
IS THE APPAREL BRAND THAT IS BUILT
AROUND YOU, THE INDIVIDUAL.
WE UNDERSTAND THAT EVERYONE’S UNIVERSE
IS UNIQUE, WITH DIFFERENT NEEDS.
OUR APPAREL ENHANCES YOUR UNIVERSE BY
RESPECTING THE PERSON INSIDE.
IT’S IN OUR NAME AFTER ALL.
WE’RE HERE TO HELP YOU ACHIEVE MORE THAN
FITNESS GOALS, RYU IS HERE FOR YOUR
LIFE GOALS.
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4. ACHIEVEMENTS TO DATE
2018
Evolution of Ecomm platform
Revamped brand strategy
USA retail store expansion:
Venice, NYC, Newport Beach
9th
retail store: Toronto
2017
3rd
retail store: Park Royal
International shipping on Ecomm
4th
retail store: Toronto
5th
retail store: Metrotown
Revenue for the year: $3.1M
2016
Wins WGSN Futures Award
2nd
retail store: Vancouver
Revenue for the year: $1.4M
2015
Vancouver HQ opens
Flagship store launches
Ecomm platform launched
Revenue for the month: $245K 2014
RYU Apparel Inc. is born
New Leadership Team
New brand is envisioned
AUGUST 2014
WE INHERITED A
FAILED BUSINESS
MODEL
No cash
Inventory of CAD $2.0M
(liquidated in 2015)
Liabilities of CAD $1.6M
Equity deficiency of CAD
$0.8M due to CAD $31.2M
deficit
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5. MARCELLO LEONE
CEO + PRESIDENT
35 years of experience in the industry
Founder and CEO of Naturo Group Investments Inc.
VP Operations & President of LEONE, retailer
featuring over 30,000 sq. ft. of luxury brands
BRETT PAWSON
VP RETAIL + OPERATIONS
15 years retail sales and operations with lululemon,
The Body Shop and distribution for Pluggz Footwear
PEDRO VILLA
CHIEF FINANCIAL OFFICER
Chartered Professional Accountant (CPA, CA)
Delotte alumni 10 years public company experience
JULIET KORVER
VP PRODUCT + BRAND
18 years developing private label products for lululemon
North Face, Vans, Marmot, Spider, Swix, Filmar, O’Neill
ALEX BRIGLIO
VP MARKETING + COMMUNITY
25 years sales and marketing in the sports industry
Made Swany the #1 selling sport glove in North America
SCOTT FULLERTON
DIGITAL STRATEGY DIRECTOR
18 years leading digital marketing and ecommerce teams
Generated over $180M in sales for Cymax Group
LEADERSHIP
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6. A STRUCTURAL GLOBAL SHIFT TOWARDS A MORE ACTIVE
AND HEALTHY LIFESTYLE IS FUELING GROWTH IN THE ATHLETIC
APPAREL INDUSTRY
GLOBAL MARKET FOR HEALTH AND WELLNESS OFFERINGS WAS $686B IN 2016 AND
EXPECTED TO GROW TO $815B BY 2021 IMPLYING A CAGR OF 3.5%
Source: Euromonitor International
IN 2017, CANADIAN SPORTS APPAREL GREW 21% TO $6.7B
WHILE THE US ACTIVEWEAR MARKET ROSE TO $48B [A CAGR OF APPROXIMATELY 7%]
Source: NPD Group
Source: Canaccord Genuity US Equity Research, Footwear and Apparel, November 17, 2017 6

7. PRODUCT
Proprietary Technology
Revolutionary Designs
Superior Fit & Functionality
CULTURE
Entrepreneurial
Human-Centric
Coaching Mindset
COMMUNITY
Experiential Connections
Inclusive Spaces
Social Impact
FOCUS ON INNOVATION
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8. RYU MEN’S APPAREL VOTED
“BEST WORKOUT AND TRAINING
GEAR OF FALL 2017.”
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9. RYU WOMEN’S APPAREL
VOTED “BEST WOMEN’S TRAVEL
GEAR OF 2017.”
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10. RYU QUICK PACK
VOTED TOP 3 WORLDWIDE
“BEST WORK BACKPACK”.
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11. RYU’S 5 MILESTONES TO SUCCESS
• CONSISTENT STORE OPENING CADENCE
• GEOGRAPHIC EXPANSION
• CATEGORY EXPANSION
• COMMUNITY ENGAGEMENT
• STABLE TO INCREASING GROSS MARGINS
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12. MILESTONE 1
CONSISTENT STORE OPENING CADENCE
Maintain a consistent schedule of opening 4-5 stores annually to build brand awareness
and revenue base along with continued growth from e-commerce segment.
2015 2016 2017 2018 2019 2020 2021 2022
RYU Stores 1 2 5 9 14 19 24 29
Total
Revenue
$ 0.3* $ 1.4 $ 3.0 $ 6.8 $ 19.0 $ 36.9 $ 68.9 $ 129.4
201720162015 2018 2019 2020 2021 2022
25 $108.3
30 $130
20 $86.6
NumberofRYUstores
15 $65
10 $43.3
5 $21.6
0 $0
CAD$MILLION
29
$129.4
24
$68.9
19
$36.9
14
$19.0
9
$6.8
5
$3.02
$1.41
$0.3
*1 Month Only 12

13. SAN FRANCISCO
CHINA
MILESTONE 2
GEOGRAPHIC EXPANSION
Building on US market entry in 2018, RYU will open more retail locations across key US metro markets.
CURRENT LOCATION
OPENING SOON
EXPLORING
LONDON
VANCOUVER
LOS ANGELES
DALLAS
AUSTIN
NEW YORK
ATLANTA
BOSTON
MIAMI
WASHINGTON D.C.
TORONTO
CHICAGO
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14. MILESTONE 3
CATEGORY EXPANSION
Current apparel/accessory mix is approximately 75%/25%. RYU to expand
categories with entry into new ones including:
• OUTERWE AR
• FOOTWE AR
• BE ACHWE AR
• UNDERWE AR
• LIFESTYLE & STREETWE AR
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15. MILESTONE 4
COMMUNITY ENGAGEMENT
Creating an experiential connection with consumers is key to expanding RYU’s awareness
around our retail stores. RYU will build on its early success in engaging the community via
in store classes, seminars and workshops.
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16. MILESTONE 5
STABLE TO INCREASING GROSS MARGINS
Gross margins have remained stable in the 46% range for the past 2 years. As the business gains scale
efficiencies, RYU expects to see the gross margin metric improve over time.
F 2016 F 2017
Gross Profit 46% 46%
% Online 20% 17%
Q1 2017 Q1 2018
Gross Profit 47% 46%
% Online 16% 16%
$4,000,000.00
$1,367,043
F 2016 Q1 2017F 2017 Q1 2018
$3,019,586
$3,000,000.00
$2,000,000.00
$1,000,000.00
$0.00
$1,000,000.00
$467,003
$907,915
$750,000.00
$500,000.00
$250,000.00
$0.00
CAD $ CAD $
Revenue - Annual Revenue - YTD
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17. Revenue
Forecast
Expense Expense % of Revenue
2017 Actual $ 3.0 $9.8 326.7%
2018 $ 7.0 $ 17.4 249%
2019 $ 19.6 $ 24.1 123%
2020 $ 38.1 $ 31.5 83%
2021 $ 71.8 $ 39.7 55%
MILESTONE 6
IMPROVE THE EXPENSE DELEVERAGE
Many key investments have already been made to support a large business,
and as such the deleverage impact will lessen as revenues grow.
250%
300%
200%
Expense%ofRevenue
150%
100%
50%
0%
326.7%
2017 2018
249%
2019
123%
2020
83%
2021
55%
2022
37%
Revenue Forecast
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18. POSITIONED TO WIN
Active lifestyle companies like RYU are winning on the “experiential” continuum by driving the consumer experience as demonstrated by the
“transactional to experiential” axis and “unique to ubiquitous” axis. (As per the report The Experience Economy: How Brands and Retailers must
Evolve to Reach the Millennials Consumer.)
Transactional Experiential
Unique
Ubiquitous Source: Canaccord Genuity US Equity Research, Footwear and Apparel, November 17, 2017 18

19. INTEGRATED RETAIL APPROACH
Achieve +100% year over year growth in retail revenue using an omni-channel approach
that blends traditional brick + mortar with tactical ecommerce strategies.
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20. 2016 FUTURES AWARD - WINNER
The world’s leading Trend Authority selected RYU as
Best Store in the World their 2016 Futures Awards.
2018 RETAIL START UP OF THE YEAR - FINALIST
The global benchmark of retail excellence recognized
RYU as 1 of only 2 Canadian companies selected.
2018 SOCIAL MEDIA CAMPAIGN OF THE YEAR - FINALIST
Recognized for #RYUOneMoreRep, an innovative
social impact initiative promoting mental health.
2016 SILVER AWARD - WINNER
Recognized by this prestigious international competition as
having created the best bag design in the world.
AWARDS
RYU HAS BEEN RECOGNIZED ON THE WORLD STAGE FOR INNOVATION
IN BUSINESS, PRODUCT DEVELOPMENT AND SOCIAL IMPACT.
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21. “IN THE ATHLEISURE WORLD, RYU IS ONE OF THE MOST SUCCESSFUL
AT ADDRESSING THIS CATEGORY.”
-
RECOGNITION
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22. FINANCIAL FORECAST
2017 Actual 2018 2019 2020 2021 2022
Store Count 5 9 14 19 24 29
Revenue $3.0 $6.8 $19.0 $36.9 $68.9 $129.4
Gross Profit 1.4 3.4 11.6 23.1 44.3 84.3
Gross Profit % 46% 50% 61% 63% 64% 65%
Cash Expenses 9.8 17.3 23.2 29.3 36.3 44.4
EBITDA $ (8.4) $ (13.9) $ (11.6) $ (6.2) $ 8.0 $ 39.9
Total Assets $7.0 $13.7 $15.0 $21.0 $28.8 $50.8
CAD $ MILLION
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23. SHARE METRICS - JULY 31, 2018
RYU Apparel Inc. trades in the TSX Venture Exchange ticker “RYU” and
Frankfurt Stock Exchange ticker “RYA”
* Price of warrants and stock options is the aggregate weighted average exercise price.
Source: TMX Money Symbol “RYU”
Exchange + Ticker TSX-V “RYU”
Share Price C $0.145
Market Cap C $66,966,258
Shares Outstanding 461,835,263
Warrants Outstanding*
201,065,743
(average C$0.22/expiry 2.92
years)
Options Outstanding*
21,441,250
(average C$0.28/expiry 6.7
years)
RSU’s Outstanding 360,000
Fully Diluted Shares Outstanding 684,702,256
52 week range LOW $0.06 HIGH $0.32
52 WEEK PRICE CHART
CAD $
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24. POTENTIAL PROCEEDS FROM WARRANTS - JULY 31, 2018
Expiry
Weighted
Average Exercise Price
Warrants
Outstanding
Potential
Proceeds
2018-10-21 0.500 6,000.000 $3,000,000
2018-11-13 0.500 1,160,000 $580,000
2019-01-25 0.500 810,000 $405,000
2019-02-02 0.200 1,465,506 $293,101
2019-02-24 0.500 1,000,000 $500,000
2019-03-31 0.500 3,450,626 $1,725,313
2019-04-12 0.500 1,595,850 $797,925
2019-05-30 0.500 12,155,321 $6,077,661
2019-06-22 0.135 24,819,670 $3,350,655
2019-7-25 0.135 32,449,100 $4,380,629
2022-01-31 1.960 7,500 $14,700.00
2022-12-04 0.200 25,578,283 $5,115,657
2022-12-22 0.200 8,046,105 $1,609,221
2023-01-19 0.200 82,527,782 $16,505,556
TOTAL 0.22 201,065,743 $44,355,418
WARRANTS BREAKDOWN
CAD $
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25. INVESTOR TAKEAWAYS
• Recognized as one of North America’s Top 20 Experiential Retail Brands
• Urban Athletic brand strategically positioned in the fast-growing athletic apparel market
• Bricks & Clicks expansion plan on target to exceed 100% year over year revenue growth in 2018
• Strong leadership team with deep experience in retail apparel
• Key relationships with strategic E commerce partners
• Undervalued share price
For recent media recognition see our tumblr page:
USA: RYUPR.TUMBLR.COM
CANADA: RYUMEDIA.TUMBLR.COM
TSX-VENTURE: RYU FRANKFURT: RYA
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