The third session in our Social Media training series will look at how nonprofits have social networks and other online tools to activate donors and supporters. This look at innovative tools and successful case studies will give you new ways and ideas to garner support during these difficult times. Facilitator: Jason Falls, VP, Interactive and Online Communications, Doe-Anderson

1. Social Media & Fund Raising
National Safe Place Webinar
Presented by The Social Media Club Louisville
July 21, 2009| National Safe Place

2. Agenda
•Promote Your Cause – Fund Raising Tools
•Increase Outreach – Platforms For Messages
•Enhance Productivity – Tools To Work Smarter

3.  Technology?
 Computer software and tools
 Blogs, Widgets, Wikis, Podcasts, Social Networks,
Micro-blogging, Streaming Video, Tagging
 Most no more complicated than your email software
 Many if not most are FREE!
3
What is Social Media?

4.  Way To Communicate
 Those tools are an avenue to your audience
 Consumers aren’t consuming media as much
 They’re relying on each other for referrals, including
causes to support and where to donate
 Social Media is a one-to-one communications
channel between you and them
 It’s also an observation deck for conversations
4
What is Social Media?

5.  Effective Way To Promote Your Cause
 Increases Outreach To Your Audience
 Enhance Your Productivity
5
Why Should We Care?

6. Listen to Conversations
Participate in Conversations
Become an Expert Advocate On-line
Raise Awareness & Develop Resources
Promote The Cause
Increase Outreach

7.  Search
 Alerts
 Twitter Search
 RSS
7
Listen To Conversations

8. 8
 Comment on relevant blogs
 Participate on relevant forums & message boards
 Join conversations on Twitter
 Participate in Facebook groups
Participate In Conversations

9. 9
 Start A Blog
 Push your message
 Makes you a go-to resource
 Twitter to share content/ideas
 Engage on Social Networks
Become An Expert Advocate

10.  Fund-Raising (501c3)
 First Giving
 Changing The Present
 Change.org
 SixDegrees.org
 JustGive.org
 BringLight.org
 GiveMeaning.org
 LinkedIn
Develop Resources
 Fund-Raising (PayPal)
 Fundable
 ChipIn
 DropCash
 Others
 Kiva
 MyCause.org
http://www.slideshare.net/peterdeitz/group-fundraising-101-from-benchmarks-to-success-stories

11.  Have A Compelling
Story
 Make A Specific Ask
Or Goal To Reach
 Make It Easy To Give
What Works
http://jenlemen.com/blog/?p=368

12. Surf The Web Faster and Smarter
Distribute Information Faster To More People
Other Tools To Make Your Life Easier
Enhance Your Productivity

13. 13
Surf the Web
Faster & Smarter

14. 14
Surf the Web
Faster & Smarter

15. 15
 1,200 Visitors/Month
 325+ RSS Subscribers
 1,600 Visitors
Last Month
 52% of traffic from
referring sites
 Front page of Kirtsy.com, frequent
activity from StumbleUpon & Twitter
Distribute Information Faster &
Wider

16. Other Tools

17. Jason Falls
Principal
Social Media Explorer
Email: jason@jasonfalls.com
Twitter: @JasonFalls
Phone: 502.815.3257
Web: socialmediaexplorer.com
Let’s Connect