The document discusses various strategies that different types of stores use to attract customers, such as placing a museum store near dinosaur displays to appeal to fascination with dinosaurs. It also describes how grocery stores cater to higher income customers by placing wines near checkouts and how record stores attract regular customers through unique storefront locations hidden behind garage doors. Overall, the document examines different merchandising and store design techniques used across multiple retail sectors.

1. Paying Attention in

2. Oh the places I went and what I learn…..
The museum store is
strategically located right
outside of the “dinosaurs”
display. This is a great way to
draw visitors in because of our
continuous fascination of these
creatures
Effective use of lighting to
create mood and emphasis

3. Quirky props on
rooftop to visually
depict the store
product offerings
Store façade using
textures and/or
colors to project
personality and
show differentiation

4. Even though the store’s physical
layout looks like a warehouse
(open beam, neon lights, etc.),
the lighting and the display of
their products give a “homey”
feeling. Also, the store gives away
“samplers” for customers to taste.
Most customers appear to enjoy
browsing, and mingling with store
personnel
It’s interesting to see
how this grocery store
uses sign lettering, and
words to
showcase/describe
their specialty and
selection

5. Typically wines are
not considered as
impulse items; but
yet, this store has
their wines next to
check-out lanes. It
shows that the
grocery store is
catering to higher
income clientele

6. All of the stores
located off the main
street effectively
use bright and
colorful décor to
attract visitors

7. To get to this unique Record store,
customers have to walk through the
alley. The store’s front door is
hidden behind the garage door.
Most of the store’s sales come from
regular customers rather than
visitors. One feels certain nostalgia
to be inside this eclectic record
store

8. All knickknacks on the
shelves are displayed by
form
The “crowded”
merchandise projects a
message that customers
are encouraged to hunt for
their treasure

9. Food is sorted by color and “like kind”
product to emphasize breath of offerings;
whereas Clothes/Accessories are sorted by
function and by occasion