Apidays New York 2024 - The value of a flexible API Management solution for O...
Final tt columbia presentation
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17. APPENDIX
TaxiTreats
Grab it on your way!
Brian Shimmerlik Tomas Grosskopf
NYU Stern Universidad de Buenos Aires
Chief Executive Officer Head of Sales
18. TaxiTreats Financials
• Modeling Assumptions
– 1 of 20 fares purchase goods for $2 (5%)
– 15% COGS
– $150,000 design and prototyping costs
– 3-month pilot program July - September 2013
– $3,000 per machine at full production
– Full scale production & installation: 400 per month
– Taxi Owner Incentive: 25% of profit
– Pre-sell advertising rights for 3 years for $2,500 per car or
2.7 cents per view
– Full saturation: August 2016
– Straight line depreciation – 6 year useful life