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Tuihana Cafe - Social Media + Tech
- 1. powering a mt eden café with clever technology + social media
- 2. stalk me nate dunn twitter: @nate e-mail: nate@3bit.com blog: www.natedunn.com powered by Geekzone café: www.tuihanacafe.co.nz @tuihanacafe
- 3. background software developers café www.3bit.com www.tuihanacafe.co.nz
- 4. challenges • Hospitality is highly competitive • Margins are tight • Advertising budgets are limited • Café’s need to be creative to stay ahead
- 5. get the basics right • Clean, bright, warm environment • Extraordinary service through passionate staff • Great coffee and food with plenty of choice (not too many options) • Look after your regular customers
- 6. clever technology 1. eftpos over broadband with nfc 2. naked dsl and voip 3. free wifi 4. coffee ordering via sms, email and twitter
- 7. 1a. eftpos over broadband • Phone lines are expensive and not required • No need to dial up, it’s always on • Doesn’t tie up phone line for customers who call • We have broadband for free wifi, might as well use it
- 8. 1b. near field communications (nfc) • Visa paywave + Mastercard paypass • Quickest way to pay • Problems – Few people have the cards – Fewer know what it is – Need to upgrade terminal to support it • Snapper not supported
- 9. 2. naked dsl and voip • No need for a phone line, just need broadband • Stacks of features – Multiple registrations to SIP devices • Cost
- 10. 3a. free wifi • Expected by most customers • Good way to keep them in the café buying coffee and food • Makes you an attractive option for meetings
- 11. 3b. how to run wifi successfully • Just works – having codes is too complicated • Rate/protocol and/or time limited (section 92a) • Separate SSIDs for staff/customers • Powered by Mikrotik
- 12. 4a. ordering by sms/tweets/email • Custom Windows app, interfaces with 2N Cellular gateway (Siemens MC55 chip) on Vodafone prepay • Uses AT commands • Customers must join first • Prints out to receipt printer • Replies with confirmation SMS after printing • Same process for Twitter DM and email
- 13. 4b. sms commercial gateway?! • Too expensive • Not high enough volume to warrant • Disadvantages – lots of points of failure
- 14. 4c. what we’ve learnt • Word numbers (022INARUSH) not important • Customers don’t read • Some will register and not use it • Novelty for most, must- have for core group • Fradulent orders
- 16. social media 1. google alerts 2. foursquare 3. twitter 4. facebook + blog
- 17. 1. google alerts • Customers will add reviews to all sorts of forums and sites • Use Google Alerts to keep track of the madness • We put all our reviews on our feedback page
- 18. 2. foursquare • Location based check-ins • Rewards for particular criteria • Not heavily used • Not popular
- 19. 3. twitter • Very few use • Broadcast platform • Our Twitter DM ordering is a gimmick
- 20. 4a. facebook • Platform most customers engage on • Best “bang for your buck” in advertising • Must take the good and the bad • Low online/high offline engagement • Pictures speak a thousand words
- 21. 4b. facebook custom app • Checks @tuihanacafe feed every 10 minutes • Check for yfrog.com image, streams down • Connects to Facebook, uploads to Mobile Uploads album • Post body of tweet and full image to Facebook
- 22. 4c. facebook image posting
- 23. 4d. blog • Facebook blocks pulling RSS feed from their Pages’ Notes app • Use custom app to show posts on our website • Both Facebook friends and general public can view
- 24. thanks! Nate Dunn Twitter: @nate E-mail: nate@3bit.com Blog: www.natedunn.com powered by Geekzone Café: www.tuihanacafe.co.nz @tuihanacafe