Digital Strategy Keynote - Bibby Consulting Group

Digital Strategy
GIVE YOUR BUSINESS THE COMPETITIVE EDGE
www.bibbyconsultinggroup.com.au
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Who We Are & What We Do
Bibby Consulting Group provides Australian businesses with cutting-edge sales and marketing
services to help fulfill their business objectives.
We are a boutique agency that works closely alongside our clients to offer industry-leading services and
strategic advice in the following areas:
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Where are your market?
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Traditional marketing methods are becoming
increasingly expensive and ineffective, with
information at our fingertips people can easily
find trusted providers without needing to
respond to cold calling or direct mail.
We are in the middle of a huge shift in the world
of marketing and in order for businesses to
remain competitive they must adapt.
There is a window of opportunity right now to tap
into 85% of the white collar work force, an active
network of over 5,000,000 Australian
Professionals at a very fast rate.

L14, 380 St Kilda Road, Melbourne, VIC 3002 | www.bibbyconsultinggroup.com.au

L14, 380 St Kilda Road, Melbourne, VIC 3002 |

Our Digital Marketing Strategy – Lantrak
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▪ 7
▪ To make sure you don’t miss out on
this window of opportunity, I’d
encourage you to take advantage of
one of our 30 day trials and act today.
Grow Your
Business on
LInkedIn
KP: Developers,
civil contractors
Website
Redesign &
CRO
KP: Clear path to
conversion
Digital
strategy &
reporting
based on
results
Scale your
business with
confidence
Focus on your
business and
leave the
prospecting
to us
Pull Strategy
Push Strategy

Web Design - Design Tactics
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SEO
SERVICES
Search Engine Optimisation
is the process if enhancing
your visibility online by
following Google’s
Webmaster Guidelines to
ensure that your website is
showing up towards the top
of the search results for key
search phrases.
SOCIAL MEDIA
INTEGRATION
We will build social authority
& social proof by integrating
social media with the
website where possible &
posting content regularly
through existing social
platforms. Focus on
Facebook, Google Plus,
Twitter, LinkedIn, &
Pinterest.
COPYRIGHTING &
CONTENT MGMT
Included in our package
we will provide a content
writing strategy
designed to build the
authority of the Cosmetic
Surgery for Women
website and integrate
this with Social Media.
WEB
DESIGN
Conversion design is not
about site decoration.
There should be a purpose
for each tactic or design
decision, defined by your
business goals. We have
design tactics that will be
employed.

Web Design - Design Tactics
Site Metrics
▪ We install Google Analytics on all pages so we have a
baseline for measuring site traffic and user behaviour.
This will allow you to measure where visitors came
from, what they clicked on, where they left, and how
long they stayed on the site.
▪ We can also leverage Google Analytics “Goals” feature
to track visitor progress through the website, and
determine site conversion and abandonment points.
This is especially useful when trying to improve online
purchases – if visitors aren’t completing a transaction,
we need to know where they are stopping, so we can
determine why.
▪ Using the CMS, we can display Google Analytics within
the site dashboard, to provide effective customer
insights in a single location
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Search Engine Optimisation
What We Do
▪ Our industry-leading service includes:
▪ Keyword Research & Recommendations
▪ Onpage SEO
▪ Content Review & Recommendations as Required
▪ Ongoing Backlinks from Relevant Websites
▪ Social Bookmarking, Article Submissions
▪ PR and Media Submissions
Leverage Off Existing Presence
▪ To date there hasn’t been any ongoing work in content strategy, off-page SEO, and building social proof.
▪ Since the websites have been built there have been numerous updates to Google’s algorithm, which need to be
accounted for.
▪ There is a lot of value in the age of the domain names, and with the right strategy the existing websites could
easily be leveraged from to establish more organic traffic and a salable asset for the business.
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Search Engine Marketing
Search Engine Marketing/Google AdWords
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Get More Leads
Guaranteed Visitors to
Your Website!
Campaign
Management
Reporting
Technology

Search Engine Marketing
Conversion Optimisation
▪ In order to ensure the AdWords is running to the best of its capabilities we will protect your marketing
investment by making recommendations to optimize conversion rates, the addition of landing pages as
and when required, changing content, and steps to improve ROI.
The following design tactics will be considered when making recommendations:
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Optimise Site Page Arrangement
Often the sheer volume of information on a
site overwhelms a first-time visitor; especially
those that are time poor, or just looking for the
major hit points. We want your visitors to
intuitively “know where to look”. The flow-on
effect is improved on-site SEO, as the major
search engines try to understand site content
based on context.
Lead The Visitor On A Journey To
Conversion
Have obvious benefits and calls-to-action
featured “above the fold” for new visitors, with
more information available further down the
page for return visitors. This allows the site to
cater for the different type of site visitor - the
detailed researcher, versus the impulsive,
emotional decision maker.

Social Media
Professional Management
▪ An essential component of SEO and online marketing is a pro-active Social Media presence. Google
factors this into its rankings, your customers judge you by it, and if you lack in this area it is costing you
in lost business.
▪ You can outsource your Social Media Management to us, and have a team of trained professionals
who ‘live and breathe’ social media managing your company:
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Social
MediaWe regularly post on your Social accounts to evoke customer response
and engagement with your brand. Furthermore, we monitor and
promptly report back to you on any negative feedback to ensure your
brand is well managed online.
▪ Facebook Page
▪ Twitter Account
▪ Google+ Profile
▪ Pinterest
▪ Instagram
▪ LinkedIn

Social Media
Build Your Reputation Online
By being more active on LinkedIn your profile will appear more often in the search results, stand-out from
your competition, and build social proof on the largest social networking site for business professionals.
Personal branding is an important component of building any professional’s marketing strategy and an
easy way to set you apart from the competition online. Leverage off our experience and focus on what
you know best – your business.
We will position you as a thought leader and build influence with your network and niche. It’s the right
thing to do when it comes to attracting leads and people for your business. The smarter you are about
marketing, the less people realize you are marketing to them.
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Lead Generation
Why LinkedIn?
▪ LinkedIn is a powerful tool for making business connections, generating leads, job searching, hiring
and company research. Let us help you connect with key decision makers in your target market with
our experienced lead generation strategies on LinkedIn.
Sales people, B2B marketers, job hunters, and entrepreneurs.
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LinkedIn Lead Generation is
suitable for anybody in
business looking to build
their network, generate
leads, find a job, and/or
establish credibility in their
industry.

Lead Generation
Profile Optimisation
▪ There are now over 5 million members on
LinkedIn in Australia alone, and it is turning into
a search engine for your network.
▪ The image to the right shows the huge boost in
profile views on the profile of Lilly from our
team. In less than 1 week profile views
increased from none to 91 views per day.
▪ Your Profile Optimisation can be delivered in a
word template or entered directly into your
profile.
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Your Coaching Session
During your initial coaching session we will talk you through your optimized profile and show
you how you can use LinkedIn to meet your desired objectives.
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Why LinkedIn is the#1 social network for business professionals
Here’s
what you’ll
learn…..
Professional profile optimisation for more traffic
Be seen as a trusted advisor and attract new clients
Learn lead generation strategies to approach prospective clients

Result-Driven B2B Lead Generation Strategies
▪ Companies that continue to use cold calling, direct mail, and traditional marketing methods will
continue to lose market share. The world of sales and marketing has changed, bringing with it exciting
opportunities for dynamic businesses who embrace the social media revolution.
▪ We have experience working across 1,000’s of businesses and various marketing strategies. We will
assist you in mapping out a plan to engage your target audience with value-based social media
strategy that generates qualified sales opportunities.
▪ Build you reputation and credibility infront of key decision makers in your target audience and create
sales opportunities. Think of us as your outsourced lead generation team.
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• FIND
• Find people in your target demographic to connect with.
• Measure: # Requests
• CONNECT
• Targetted invitation to target market to join your network.
• Measure: # Accepts
• ENGAGE
• Create opportunity with new network members.
• Measure: # Leads
A recent research study
revealed that over half of
consumers are more likely
to buy from a brand they
have an online social
connection with.

How The Numbers Work…
COMPANY X COMPANY Y COMPANY Z
Requests 1,000 1,000 1,000
Acceptance Rate 20% 30% 35%
New Connections 200 300 350
Conversion Rate 7% 10% 12%
New Leads 14 30 42
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Our Process
How Your Project Will Be Managed
▪ Your project will be managed by a Project Manager, who will manage a team of specialists and
suppliers. It is important that the Project Manager is similar to an Architect and understands your
business needs and the overall strategy.
▪ One point of contact for all of your online presence
▪ Proactive management & open communication
▪ Measure ROI easily with cost per lead
▪ Recordings of phone calls, tracking, and missed calls
▪ A relationship built on results
With this information at hand is easy to assess return on investment and measure your
marketing results. It is very easy to eliminate ineffective advertising and focus on only paying
Google for keywords that generate customers.
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About Your Project Manager
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With over 13 years marketing experience, Nathanial Bibby has
been at the forefront of the digital age and developed a sound
reputation for delivering creative results-driven strategies.
He is regularly asked to speak at industry-related conferences
and founded Australia’s first LinkedIn for Business Training
Program at the Australian Digital Marketing Institute and has now
worked with over 4,000 businesses.

Maximising Your Return on Investment
▪ Everything we do must add value to your business is a consistent and measurable manner. Unlike
many technology providers, we are focused on generating a return on investment for your business and
driven by tangible results.
▪ Whether you are a brand new business or a multi-national brand, we will take the time to get to know
your business so that we can continue to add value and help the business grow for many years to
come.
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ROI

What Our Clients Say…
“Nathanial Bibby is a brilliant social media expert, and can help you get to #1 on LinkedIn searches for your desired keywords. I
will certainly be recommending Nathanial's course moving forward.”
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Florence Aimonetti, Branding Specialist
“Nathanial sharing his knowledge on LinkedIn and Online Marketing was extremely helpful and I'd highly recommend his
course.”
Ryan Marks, Telecommunications
“Nathanial's approach to business and training is all about giving value. I will certainly be recommending the LinkedIn training
for HR professionals and business people in general, as well as Nathanial for his online marketing expertise!”
Grace Bovalina, Human Resources Manager at Eleuthera Group
“Nathanial showed me a whole new way of looking at it in terms of networking and lead generation. I had 3 enquiries about
possible work within a week of completing the course so clearly it works! Couldn’t recommend it more for those looking to take
advantage of the ever-growing online market.”
Dave Roberts, Director - Sidecar Creative

“I recently had the pleasure of learning how to use LinkedIn properly to build our network and get more customers with
LinkedIn Coach, Nathanial Bibby.... One of the best things I found about the course, was that it wasn't so technical, but
business-focused and results-driven. There was a huge amount of information to learn, but Nathanial managed to ensure the
entire class was inspired and engaged the whole time.”
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Graham Patten, Sales Associate at EnergyAware
“Nathanial shared with us the actual strategies he uses himself, and the secrets to using LinkedIn for lead generation. It has
only been a couple of weeks since the training and I am already seeing some outstanding results!!”
Nalin Chandra, Business Development Manager | Sales Manager | IT Manager
“When it comes to using LinkedIn to get more leads, Nathanial has seen it all. It was great to learn from somebody who has
actually been there, and implemented the strategies they're teaching. I highly recommend his course to anyone looking to find
more customers in a specific industry. Two thumbs up!”
Nicholas Kane
“Nathanial’s delivery of LinkedIn training at the Australian Digital Marketing Institute justifiably came with high
recommendation. Nathanial has great style & is a clear communicator – fabulous attributes for a course trainer & very much
appreciated by those there to learn.”
Suzanne Cavanagh, Social Media Marketing Strategist | Tourism Marketing Consultant | Director at Creative Planet Media

“When it comes to using LinkedIn to get more customers, Nathanial is the expert in Australia. In the finance industry, traditional
marketing methods are expensive and largely ineffective. The LinkedIn course showed me how I can get in touch with potential
clients that fit my ideal profile in a matter of minutes and the best way to contact them. “
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Louis Detata, Investment Adviser | Financial Adviser | Portfolio Manager
“Nathanial recently delivered a session on LinkedIn strategies for business professionals and how to use this powerful medium
to generate leads. The class was energetic, engaging and inspiring. I left the class with a strong understanding of how LinkedIn
could be used to assist my business and the important role it plays in my overall marketing strategy. “
Nick Murfett, Professional Coach and Mentor
“The LinkedIn Fundamentals course was exactly what we needed to gain the knowledge required to easily engage with our
target audience without spending thousands of dollars on marketing. In 3 hours we learnt how to optimize our profile and lead
generation skills that will benefit us for many years to come. If you’re looking to grow your business, I strongly recommend
Nathanial’s LinkedIn Training.”
Stephen Golding, Business Manager at College For Adult Learning
“Nathanial assisted me with his LinkedIn training. Not only did the training help me review my profile for my personal brand, but
also how to utilise LinkedIn for generating leads for my business. He adapted and personailised his training program to give
me the maximum results I was looking for. I highly recommend Nathanial for this training.”
Matt Phipps, Director - RealtyWeber

Digital Strategy Keynote - Bibby Consulting Group

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