my slide share on the conventions of music genres.

2. INDIE ROCK :
Chosen colour pallet.
The indie rock genre often uses a colour pallet of reds whites and
blacks. To me the red screams out elements of danger and the black
gives the impression of authority and power in the music industry.
However the white gives the audience connotations of purity and
meaningfulness ,this could mean that their lyrics are truthful and that the
listeners are experiencing a second hand emotion that’s being passed
on through the music. However as they are independent bands and
artists they do not have set codes and conventions for example “you me
at six” have experimented with an out burst of colour emblematizing
their individual creativeness.
Target audience.
The target audience for the indie rock genre is 16-25 year olds.
This is in consideration of the intention of the music as it is
based around past experiences of the band members and often
contains sexual references so would be inappropriate for them
to sell themselves to younger audiences. Also the majority of
indie rock bands are in their 20s-30s so younger people aspire
and look up to them as icons.
Typography
The font used is often bold and a contrasting colour to the background to
make their album stand out from the rest. However they each indie band
puts their own unique spin on it for example the 1975 have the
typography with a ripped effect implying that they are carefree and
reckless. In contrast to this the Arctic monkeys have a flowing bold font
almost looks as if a person as hand written it. Giving the connotations of
them being exciting and fun to be around but then also a added element
of them being down to earth as anybody could of wrote the title.

3. Media
language: The media language used by indie
rock is often to promote the band in
the best light possible .The shots
are often long shots or close ups to
make the band become more
desirable by creating a direct link
with the audience and the music.
The close ups also give us a incite
to the artists emotions as they
focus on capturing facial
expressions .
The position to the frame most
commonly is with the lead singer at
the front of the shot as he is the
most established performer. Its
important that they get shot playing
their instruments and working
together as this adds intelligence
and a more serious side to their
iconic traits .
The cutting is mostly sharp
aggressive cuts this keeps a fast
and fluid music video. The cuts
keep in with the beats of the song
mimicking their prestige and radical
life style as they are always on the
move weather that is touring or just
on to a new sound. iconography
This is what is added to their
image through computer graphics
to complement their persona.
Here in the 1975 album they
used scratch marks over their
album so people would perceive
them as original and that they will
leave their mark. Within the indie
rock genre paint splashes and
ripped effects are often used to
give them a rebel image.
Lighting
Lighting: Is often gloomy with a spot light taking the
focus on to the band within a photos shoot or
performance this is so the focus can be forced on the
music. However I found that the arctic monkeys at
their performance at reading this year used allot of
strobe lighting that flashed time with the music this
was like a added effect to Andrew Goodwin's thought
beats theory yet in stead of cuts in the music it was
the lighting that was emphasising the pace and
rhythm of the music adding adrenaline and
excitement.
Mise-en-scene:
The settings in their photo shoots and music videos
have more of a urban feel to them . As they are often
filmed in streets ,warehouses and clubs appose to
a more rural areas. This works in conjunction with
their hole care free and untamed star persona.

4. Costume:
Here also
her costume
is just ,giving
her a wider
audience by
creating sex
appeal.
The costume that “sky
ferreria” is wearing is
almost like rags as it is
just a loosely fitted top
giving a defiant edge to
her appearance as its
contrasting from formal.
She uses the colour red
signifying romance and
danger within her style.
Through research of indie rock bands I
discovered that the look of the genre is
very casual and laid back. They often
wear checked open shirts skinny /ripped
jeans. They often have minimal colour and
messy hair styles giving them a wild un-kept
materialisation .

5. POP :
Chosen colour pallet
:If you look to the right at the images
you will see an array of colours. The
colours are bright and are often
pastel colours we associate these
colours with fun being lively and
energetic so then we will associate
the pop artist with these same
feelings. I like how “olly murs” has
used a selection of different colours
and shades in his album as he is
really portraying him self as the
typical pop icon.
Typography:
The font is bold and brash and on a
contrasting background so the letters
will pop out at you and grab your
attention. By having bold fonts they are
emphasising that they are of a diva
style star persona and background.
The typography may differ slightly but
they all have the same intention to get
you to buy their music. As the pop
industry is more main stream they are
more currently listened to but this is
also interpreted within their typography
as the text is almost in block print
suggesting that they have other people
do work for them as they have became
so successful they do not need to
spend the time doing it them selves.
Target
audience
:
By the bright colours they
use to sell them selves I
would say that the genre is
aimed at 8_15 year olds
however it if is a older pop
singer like “ Christina
Aguilera” she uses duller
colours so she is opening
her target audience to a
older generation 16-25.

6. Media
language: Within the pop genre the message that the media is trying to get across to the audience is
that this icon is attractive and fun to be around so will often take close up shots to show off
their facial features and then long shots to show their figure and sex appeal of to its full
potential . They will also use the rule of thirds to focus your attention on the artists most
attractive parts. Establishing shots are then used to show the pop artists wealth for example
showing a artist in a grand house or on a speed boat surrounded by material objects is going
to insinuate to the audience that this icon is well off. however the camera is often kept
central to give a more authentic and realistic feel otherwise it all becomes too far fetched and
all promotion for the star is lost in it all.
The position of the frame will always be with the solo artist or group at the focus of the shot
as they will need as much air time as possible to promote them selves to potential
audiences. The cuts are often slick and bounce from one to another but keeping the music
video flowing this gives us connotations of the party animal life style that the live .
Iconography:
Within pop music videos the artists are often made to do
impossible things such as become super hero's that can fly
this uses allot of CGI and special effects. This is so we
interpret them as being superior to us as a audience. They
carry this on through their album covers and photography.
A pop album is recognisable as they often have bright
colours splashed on them or some sort of effect to enhance
their looks or personality further. An example of this is “Elle
Goulding” –”lights“as the gold dust around her suggests that
she is made of gold or may as well be gold as it also links
in with her name.
Another example of this is Michael Jackson on the right has
a white aura surrounding him this is not normal for your
average human being so again making him appear
superior.
A typical trade mark of a pop album is to have allot going on
so you have lots drawing you in when you first look
opposing to this method is the indie rock genre were they
use a simplistic effect.

7. Lighting
: Extreme artificial lighting is what is most frequently used within pop music videos and album covers as it can set the
tone and feel of song for example dull blue lighting creates a murky and mysterious atmosphere. Also spot lighting is
used to focus your attention on the artist .Angled lighting is used to perfect the way the artist looks.
Mise-en-scene:
Pop videos are often filmed in famous places like capitals or famous
land marks. Also they are filmed in expensive places to demonstrate
their wealth and status. You will find them on beaches and parties all
around the world or maybe even another planet altogether with the
benefit of being able to afford special effects such a s CGI. The more
money the icon has to invest in the mise-en-scene the more
extravagant and attention grabbing they can make it.
Costume:
Pop costumes are conventionally one of two both seeking out
attention from the audience and to develope a awareness of
the artist .Number one is a minimal provocative costume to
make people stop and stare and of course sex appeal. Type
number two is to be as extravagant and outrageous as
possible to force people to take a interest.

8. CLASSICAL:
Chosen colour
Wphaelnl Ie rets:earched the classical genre of music I found that
the colours that were being used all blended together to
create a ensemble of colours working together instead of
contradicting each other and clashing. They tend to stick to
the conventions of one dominate colour and then the colours
that surround it are often complimenting along side .The
colours are mainly earthy colours or dominating .This is to
add to their status of sophistication and down to earth iconic
image.
Typography:
The fonts are all extremely formal almost what you would expect to
find on a bank statement, as it is straight to the point. The fancy
writing also imitates high status as it looks as if it has it has been
hand painted on by a artist. Art is then associated with the upper
class as it is highly expensive.
Target audience:
There target audience is aimed at a more elderly
generation 50-80 year olds and possibly older. A clear
indication of this is the lay out it is all neat and orderly
not chaotic so it is not drawing the attention of the
younger generation as it is too formal.

9. Media
language:
The media within the classical content is
trying to communicate the talent of the
performer .This is its sole purpose and image
takes a back seat although it is still important
it is not priority. You will find close up shots of
the artist playing the instruments and singing
.This is done to show their talent and
emotions in the greatest light possible when
performing. Long shots will also be taken but
will often then zoom in on a focus point which
will often be the vocalist.
The cuts are often soft and elegant as the
music video flows freely. The lining of the
frame will always be of the artist in the centre
of the lens to show his or her importance in
that moment. Fades are also poplar as it
shows passing of time within a song .
Iconography
The iconography of the classical genre is very
plain and sophisticated. The album will often
contain a long shot of the artist surrounded by
their name and title of the album. You will find
that small patterns may be placed on the album
again this is representing them as higher social
class when you compare them to the paint
splatters and tears of the indie rock genre .
Lighting :
The lighting is normally a spot
light or natural lighting so as
not to take away from the
performance.
Mise-en-scene:
The setting is often simplistic it could be out
doors in a field or on a empty stage. less is more
when it comes to this genre but this only
enforces the formality that we have all became
familiar with.
Costume:
The costume is consistently flattering and often made out of flowing material to ad extra visuals to
the song. It represents them very wealthy as they are very detailed costumes imbedding finesse
and status .

10. FOLK POP: LUMINERS