Trilations helps customers face challenges of growth and optimization by delivering strategic marketing and sales services such as developing product launch strategies, improving marketing ROI, and optimizing sales organizations. They analyze facts to make recommendations and realize tangible benefits through hands-on implementation and project management. Their toolbox includes specialized software and statistical analysis techniques to segment markets and assess brand perceptions.

1. Capabilities presentation
Customer Strategies
2012

2. 2
TRILATIONS: What we do
We help our customers in facing the challenges of Growth and Optimisation.
We do so by delivering services in the following areas:
Strategic Marketing & Sales:
We design strategies for successful launches of products and services and develop no-
nonsense recommendations to improve the effectiveness of Marketing & Sales teams and
their investments.

3. 3
We analyse the facts
To make the right decisions, facts are always a good place to start.
Our consultants have the know-how and the tools to produce a
clear analysis of your present and future context. Improvement
can only grow from a full understanding of where we are today
and a clear view of tomorrow’s opportunities.
We realise tangible benefits
Recommendations alone do not create change or mobilise teams.
Results can only come from a true joining of forces between our
professionals and yours. With project management at the core of
our skill set, we at Trilations commit ourselves fully to tangible
benefits for your business. We are with you all the way, from solid
analysis to no-nonsense recommendations to hands-on
implementation.
We enjoy the process

4. 4
Typical projects in Strategic Marketing & Sales:
Customer loyalty
Company image & reputation
Segmentation
Market launch
Forecasting
Marketing RoI
Pricing
Channel mix optimization
Marketing & sales organization
...

5. 5
Strategic Marketing & Sales
Sales effectiveness
Within our Sales Effectiveness programs, we identify how successful sales strategies are and
what we should do to make them more effective.
Key within the effectiveness analyses are identifying the main drivers of business and
assessing how these are integrated within the existing strategies.
In addition, we want to identify how sales strategies are executed and how performance can
be improved.
Transformation in Marketing & Sales
Changes on the outside and the internal business environment sometimes require different
go-to-market strategies to realise effectiveness or to improve competitiveness.
Since one cannot afford taking risks in changing go-to-market strategies and structures, solid
analyses and fact-based-decisions are keys to success.
If we combine these requirements with strong project (read recommendation
implementation) management needs, TRILATIONS is the answer to your challenge.

6. 6
Our toolbox
Specialised software for:
Advanced statistical analyses
Segmentation and latent class modeling
Brand perceptions and consumer mapping
Structural equation modeling
Online questionnaire scripting
Type of analyses
Basic statistical analyses
Frequencies, Crosstabs, top2box, compare
averages, discriminant analysis, regression
analysis, correlation analysis, cluster analysis, …
Advanced statistical analyses
Latent class regression analysis, Latent class
cluster analysis, structural equation modeling,
conjoint analysis, …

7. 7
Specifics about our way of working
The high frequency of interaction with the teams allows us to establish
a common vision on the market & to mobilise the team behind the
strategy and its implementation requirements
We try to cover advanced & complex techniques by presenting ‘simple
& easy’ solutions to obtain an optimal implementation
The key words that are characteristic for our way of working are:
analyse.realize.enjoy

8. 8
Contact details
Natalie Van der Voort
Prins Boudewijnlaan 30, B-2550 Kontich, Belgium
T +32 3 877 64 00
F +32 3 450 99 19
www.trilations.com
Natalie.vandervoort@trilations.com