Natalie Alaimo presents a Facebook content strategy to help businesses get results from their Facebook page. She outlines four types of content: SeeMe content to attract an audience, BelieveMe content to establish expertise, EngageMe content to interact with followers, and PayMe content to convert followers into customers. Natalie recommends businesses brainstorm topics for each content type, create 12 initial Facebook posts, and schedule regular 2-3 daily posts to build their audience and sales pipeline through engaging content on Facebook.

1. Facebook Content Strategy
Presented by Natalie Alaimo International
Natalie on Facebook
www.facebook.com/NatalieAlaimoPage

2. Where Are You Now?
• Select the best answer which describes your current situation;
• I’m brand new to Facebook + only have a personal profile
• I’ve got a Facebook Page but it’s only new
• I’ve been using my Facebook Page for a little while but not getting any results
• I’m getting results from my Facebook Page but spending too much time
• I’ve got no idea about Facebook, help me!

3. “Advertising on the web is less about just hitting
someone with a message...
it's about engagement.”
Mark Zuckerberg

4. Why Social Media?

5. Consumer
Opinions Posted
Online
Recommendations
from People You
Know

6. Who Is Natalie Alaimo?
•Social Media Trainer, Author & Speaker
•Backgrounds in Marketing, Sales, Networking, Communications and Web
Design for the last 12 years
•Some of the companies I’ve worked with include:

7. SeeMe + BelieveMe = PayMe

8. Remember This??
“It’s not what you know but who you know”
It’s Now
“It’s not who you know but who knows you”
SeeMe Phase

9. On Social Media… SeeMe is gained
by using different platforms and
more importantly
being known to your target market
Define Your Market, Find Your Market &
Branding
SeeMe Phase

10. • People know what YOU do
• And that you can do it well
• You are seen as the expert
• As the go-to person/company…
On Social Media…
the content you share builds your BelieveMe Bank
The Holy Three, Provide A Taste & Engage
Me
BelieveMe Phase

11. • People want to do business with you and send you referrals because they...
• Know, like and trust you
• On Social Media… it’s moving people off social media platforms into your sales
funnel
Convert To Sale
Referral System
Keep Them In The Loop
PayMe Phase

13. 9 Steps To Getting
Results Fast From
Social Media
Download Your Free Copy at
www.nataliealaimo.com

14. Assumption One
You know very specifically
who your ideal client is
who your ideal client is
who your ideal client is
who your ideal client is
who your ideal client is

15. Who Are Your Target Market?

16. Who Are Your Target Market?

17. Do You Think The Same Type Of Person
Would Book Both These People?

18. ie your sales process

19. Location Based Business - Cafe, Restaurant, Hairdresser, Beauty Salon, Medi Spa etc
• SeeMe; Facebook + FB Advertising + Networking + Referrals
• BelieveMe; newsletter + FB + eBook + free event
• PayMe; free event > book into packages
Sales Process Examples

20. Business Coach - Melanie Miller - Coaching (avg. $12k per year)
• SeeMe; networking + referrals + Facebook + Advertising (online)
• BelieveMe; newsletter + Facebook + blogging + Free session
• PayMe; one 2 one meeting -> proposal -> Sale
Sales Process Examples

21. Natalie Alaimo International - Ask Natalie Academy
• SeeMe; Facebook + Speaking + FB Advertising + Online Networking + referrals
• BelieveMe; newsletter + FB + blogging + eBook + free webinar
• PayMe; free webinar -> sales page -> sale
Sales Process Examples

22. • Your Market is already there + don’t make them come to you
• 1st Goal: Attract + Engage with your market
• 2nd Goal: Get them off Facebook to your website and
email list by generating warm qualified leads
• Almost 12 millions Australian on Facebook
• 65% of Australian users log on daily to Facebook
• 50% check Facebook in the morning - before they get out
of bed!
• Average Facebook session is 22 minutes
• Facebook fans outspend non fans by 4 times
• 48% of your fans believe that you are a trustworthy source of information
Facebook

23. Creating Content

24. • Content is your MAIN form of communication
online.
• Your content is how you can:
• Find
• Reach
• Influence
• Engage
• Motivate
• Inspire
• Convert
Provide A Taste - Content

25. Provide A Taste - Content
• I know you have so much information inside your head about your business and how you can help your
clients - you just need to get it out.
• When someone lands on any online property of yours
(website, Facebook page etc), your content is what they
consume to find out if the two of your are a good fit
for each other and if you can help them solve their problems
• People are searching online for solutions to their problems
and your content must CONNECT with them
• Your content should let people know that they are in the
right place and that you can help them

26. Provide A Taste - Content
• Your contents purpose is to build relationships + rapport and sells your business
• Make it a reflection of you and your values with your own unique stamp
• Provide so much value (like our hook) that people think “if this is free, imagine how great the paid
service would be”
• Your content talks to your market + let’s them know that you understand who they are and what they want
• I really love content as it allows you to LEVERAGE your marketing efforts and time - create it ONCE and then
thousand of people can see it!
• Great content
• positions you as an expert + builds your credibility (BelieveMe Bank)
• encourages people to take the next steps with you and move in your sales process
• converts people to a sale

27. • Creating Content Ideas;
• Brainstorm (we are going to do this later)
• Frequently Ask Questions
• Case Studies - Good, Bad + Ugly (sharing success + failures + lessons learned)
• Review (products)
• Instructions (How To)
• Trending Topics
• Your Company + Personal Story
• Keyword (what people are searching for)
Provide A Taste - Content

28. 4 Types of Content
•SeeMe Content (Attraction)
• Social Media & Blog
•BelieveMe Content (Business)
• Social Media & Blog & Newsletter
•EngageMe Content (Interaction)
• Social Media & Blog & Newsletter (to less extent)
•PayMe Content (Converting)
• Social Media & Blog (to get into sales funnel), Newsletter for $$$
4 Types Of Content

29. SeeMe Content
• Used for social media sites mostly and sometimes on your blog
• Based on your target market and what else is happening in their life
• It should be information that they are looking for that isn’t necessarily based on your business or industry
• It can be;
• Personality or People based - like Fiskar (Social Media Angle)
• Keywords - what they are searching for (mainly blog based) Hint: Use the Google Keyword Tool
• Topical or Trending Topics - as long as they are relevant to your industry or market Hint: what’s already being
talked about in the media and can you make it relevant to your business

30. SeeMe Content Examples

31. SeeMe Content Examples

32. SeeMe Content Examples

33. SeeMe Content Examples

34. SeeMe Content Examples

35. BelieveMe Content
• Let me explain - the purpose of your BelieveMe Content is to build your BelieveMe Bank so that people can
see that you know what you are talking about and can help them solve their problems
• It should be information related to your business and industry but not sales related
• Many people make the mistake of just talking about their products and services but you need to think wider
and deeper than that.
• Break your business + industry down into bite sizes pieces
• Start with the bigger topics and keep going deeper and deeper
• Including things such as;
• commonly asked questions + interesting or unusual facts + commonly forgotten elements
• Aim to be educational, inspirational and entertaining whilst allowing your own personality + style to shine
through

37. BelieveMe Content Examples

38. BelieveMe Content Examples

39. BelieveMe Content Examples

40. EngageMe Content
• Used for social media sites, your blog and newsletter (to a less extent)
• Engagement = Interaction
• Aim is to get people to take some action based on your content
• Could be clicking the like button on Facebook, retweeting on Twitter, commenting on your blog
• When people are interacting with your content you are connecting with them and building a relationships
• You are building trust, increasing the BelieveMe Bank (at an accelerated rate) and therefore moving people
closer to spending money with you
• In effect you are training people to be comfortable taking action with you

41. EngageMe Content Examples

42. EngageMe Content Examples

43. EngageMe Content Examples

44. PayMe Content
• Used for social media sites, your blog and newsletter
• On Social Media + Blog your aim with this content is to get people to take the next steps in your sales
process.
• For most people this is getting them on your list so you can continue to build the relationship
• Once on your newsletter - this style of content is your sales copy which promote your products and services
• Aim to never hard sell directly on social media sites, it’s more for reminding people and building relationships
• The intention of connecting on social media is for interaction and engagement not to be sold to

45. PayMe Content Examples

46. PayMe Content Examples

47. PayMe Content Examples

48. • You must focus on converting + moving people from Facebook
• You don’t own Facebook and it could be gone tomorrow!
• 20% of your content should be converting people to the next steps in your sales process
• Don’t sell too much directly on Facebook (just remind people)

49. • Now that you know the four types of content spend 30 minutes brainstorming topics for
all content types
• You will come up with a list like:
• SeeMe - Inspirational quotes
• BelieveMe - Swimmers Hair or Red Skin
• EngageMe - Question - what’s the best thing about your hair?
• PayMe - Come to our Free event
• Then take one topic and make it content for different formats
Creating Content

50. • Mix up your media - remember can be photos, videos, audio
• Proof Read - once, twice, three times
• Don’t use technical jargon - write like you speak
• Just start
• Write for your customers not peers
• Always lead people to take action or to the next step
• More you do, the easier it becomes
Creating Content

51. • Start with one platform - ie Facebook
• Brainstorm topics - 30 minutes (max)
• Aim to be posting on Facebook 2 - 3 times per day, 5 days per week (Mon - Fri)
• Create content - only need to create 12 pieces of content
• Rest can be shared from other Facebook Pages
• Also share links, images etc from other sites
• Schedule Content
• Remember to check in and join the conversation
Creating Content Flow

52. Questions?
Download Your Free Copy at
www.nataliealaimo.com