[Nasmedia] 2019 1_h_media_issue_report__0704(f)

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Nasmedia

2019년 상반기 미디어 이슈 보고서

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[Nasmedia] 2019 1_h_media_issue_report__0704(f)

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MEDIA ISSUE  네이버•카카오, 인증 및 자격 증명 서비스로 락인(Lock-in) 효과 기대  카카오, 지그재그 인수 발표…차세대 글로벌 플랫폼으로 키운다  네이버 1분기 실적 발표, 서치플랫폼 성장 및 신사업 투자•협력 성과 가시화  카카오, 역대 최고 분기 실적 갱신…금융•콘텐츠•모빌리티 신사업 성장 견인  구글•페이스북, 사상 최대 1분기 매출 달성…광고 부문이 전체 매출 견인 MARKET ISSUE  4월 26일 iOS 14.5 업데이트 적용 … 업계의 대응 및 마케팅적 대안 모색  리워드 광고의 재도약, 나스미디어 리워드 플랫폼 ‘엔스테이션’ 출시 이달의 단신

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MEDIA ISSUE  구글, 크롬 쿠키 사용 중단…쿠키 대체할 ‘FLoC’ 개발자용 평가판 출시  카카오, 카카오쇼핑 탭 신설…커머스 플랫폼 경쟁력 강화  오디오 콘텐츠 서비스, MZ세대를 주축으로 주목 받는 중 MARKET ISSUE  IPTV 3사, 가구별 맞춤형 방송 광고 ‘어드레서블 TV 광고’…7월 첫 지상파 송출  국내 이커머스 시장의 3가지 키워드 – 상장 / 제휴 / M&A  새로운 이용자 경험을 제공하는 ‘메타버스(Metaverse)’ 트렌드 부상

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 네이버, 스마트채널 ‘이미지 확장형’ 출시  구글, VAC & TRV4A 캠페인 App Deep-linking 기능 런치  카카오, 카카오모먼트 전환 수집 기준 및 제공 지표 변경  틱톡, 캠페인 최적화를 위한 A/B 테스트 기능 ‘Split Test’  아프리카TV, 실시간 비딩형(RTB) 광고 플랫폼(AAM) 런칭  이달의 매체 상품 소식

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MEDIA ISSUE  네이버, 급상승 검색어 서비스 종료…더욱 개인화된 검색 서비스 제공 예정  카카오, 연매출 4조 원 달성… 2021년 성장 동력은 모빌리티•콘텐츠  트위터, 신규 서비스 출시…유료 구독 모델 도입 및 음성 서비스 테스트 확대 MARKET ISSUE  제일기획, 2021년 디지털 광고비 6조 원 돌파…시장 점유율 50% 육박 예상  국내 모빌리티 시장, 통합 플랫폼을 중심으로 경쟁 본격화  KT, 빅데이터 기반 폐쇄형 커머스 ‘K deal’ 출시…신성장 사업 기대 이달의 단신

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01 코로나19와 건강 - 덤밸경제 정의 - 코로나19로 달라진 건강 인식 - 덤벨경제 성장 견인 카테고리 02 덤벨경제 관련 산업 <홈트레이닝> - 시장 현황 / 이용자 행태 / 2021 전망 <건강기능식품> - 시장 현황 / 이용자 행태 / 2021 전망 03 타겟 추천 매체 - 건강관리 관련 매체 (캐시워크, 헬피, 핏데이/런데이) - 검색 및 동영상 매체 (네이버, 유튜브, SMR)

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