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How to host a tweetup: Lessons from #NASATweetup

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NASA - National Aeronautics and Space Administration
NASA - National Aeronautics and Space Administration

Presentation at What's Next DC on Jan. 23, 2012, from NASA's Social Media Manager Stephanie L. Schierholz about how to plan and run a tweetup based on lessons learned from NASA's 31 #NASATweetup events.

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Creating a Community: #NASATweetups National Aeronautics and Space Administration Stephanie Schierholz, Office of Communications http://www.nasa.gov/tweetup
[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ connect
First Tweets from Space National Aeronautics and Space Administration Tweeting from space now: @AstroCoastie @Astro_Pettit @Astro_Andre
NASA Social Media Today National Aeronautics and Space Administration http://www.nasa.gov/ connect
What is a #NASATweetup? ,[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
How does a Tweetup Help NASA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ connect
Successful Tweetups are special and memorable ,[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Will Your Tweetup Look Like? National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Successful Tweetups Rock Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Making a Tweetup Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup Participants ,[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Announcing the Tweetup ,[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup FAQ page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup Registration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup Registration Form ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup Participant Selection ,[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup Participant Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Enable the Conversation ,[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Introduce Tweetup Participants ,[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
On-Site Tweetup Tips ,[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweeetup
Remote Participation ,[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Tweetup Coverage ,[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweeetup
Badges of Tweetup Success ,[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Measuring Tweetup Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Beyond Numbers: Moving people from… National Aeronautics and Space Administration http://www.nasa.gov/ connect
Foster the community National Aeronautics and Space Administration http://www.nasa.gov/ connect
But don’t own the community National Aeronautics and Space Administration
[object Object],[object Object],[object Object],National Aeronautics and Space Administration
SignOffPage Your Title Here http://www.nasa.gov/ connect

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How to host a tweetup: Lessons from #NASATweetup

  • 1. Creating a Community: #NASATweetups National Aeronautics and Space Administration Stephanie Schierholz, Office of Communications http://www.nasa.gov/tweetup
  • 2.
  • 3. First Tweets from Space National Aeronautics and Space Administration Tweeting from space now: @AstroCoastie @Astro_Pettit @Astro_Andre
  • 4. NASA Social Media Today National Aeronautics and Space Administration http://www.nasa.gov/ connect
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  • 26. Beyond Numbers: Moving people from… National Aeronautics and Space Administration http://www.nasa.gov/ connect
  • 27. Foster the community National Aeronautics and Space Administration http://www.nasa.gov/ connect
  • 28. But don’t own the community National Aeronautics and Space Administration
  • 29.
  • 30. SignOffPage Your Title Here http://www.nasa.gov/ connect

Hinweis der Redaktion

  1. http://twitter.com/Astro_Wheels/status/28413369438
  2. Find and connect with your fan base and bring them into a community Where to find NASA’s social media accounts. Who is tweeting? Everyone! Centers, Leadership, Programs, Spacecraft, Astronauts, Education Programs More than 200 social media accounts across the agency
  3. Important thing to remember is it is TWO=way which is different from most of our media tools, such as news releases.
  4. NASA Presentation Sign-Off Page